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Opinion: How marijuana retailers can make their delivery services future-ready

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Learn from top cannabis industry leaders including Berner (Cookies), Nancy Whiteman (Wana Brands), Chris Walsh (MJBiz) and more at MJBizCon in Las Vegas (Nov. 15-18). Register to attend.


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Jack Underwood

Marijuana delivery has come a long way in the past decade.

With nearly half of U.S. adults having tried marijuana, a push for widespread legalization and a growing cannabis culture have made it easier than ever for MJ delivery operations to flourish.

However, it wasn’t always this way.

Before states such as California and Colorado began legalizing recreational marijuana, cannabis delivery was a covert affair, carried out through illicit trades in dorm rooms and fast-food restaurant parking lots.

Still, slightly more sophisticated methods arose.

In the early 2000s, a network of organized delivery formats quietly emerged, in which cannabis users could make a call and a bicycle courier would arrive sometime during the day with a discreet delivery.

In California specifically, these services popped up as a way to evade restrictions on cannabis storefronts, even as the state made moves toward the sweeping legalization it enjoys today.

Now, with recreational marijuana legal in 19 states and Washington DC, cannabis delivery is going the way of Uber Eats and Doordash.

In fact, a 2021 poll of marijuana users in California revealed 90.1% of respondents primarily purchased cannabis via delivery during the COVID-19 pandemic.

With this rising expectation of convenience, retailers must be prepared to tackle the challenges of the post-pandemic delivery landscape head-on in order to meet this demand.

Below are three strategies to help:

Practice safe delivery

It should go without saying that a good delivery business cannot cut corners, no matter the product being sold.

But for cannabis stores, whose highly valuable product faces complicated legal regulations, this means taking numerous extra precautions to ensure product is stored, transported and delivered within compliance.

The most important step to practicing safe delivery is prioritizing driver safety.

Depending on the size of the delivery team, having two employees in each delivery vehicle can be an effective accountability tactic – some states even require it.

Retailers can also monitor their drivers on the road and implement regular check-ins to ensure deliveries are being conducted properly and address any hazards or concerns.

Stores must also plan safe, efficient delivery routes in accordance with local laws.

For example, if drivers are permitted to deliver only one order at a time, retailers might consider hiring more drivers to increase daily delivery volume – instead of forcing drivers to rush orders on the road.

One cannabis transport service in California is able to boast delivery in less than an hour because they have their own highly trained delivery fleet.

However, as this might not be possible for smaller stores and individual sellers, retailers should prioritize ongoing driver training as well as the use of proof-of-delivery systems to ensure the intended recipients are the ones who receive their packages.

Overall, customers want to know their deliveries are being made with care, and safe delivery practices will mitigate errors and reduce the risk of a lost or damaged order.

Prioritize the customer experience

Cannabis delivery is a hot industry at the moment, with competitors scrambling to create the most convenient, high-quality service for consumers.

But the customer experience is about more than simple convenience. Personalization and open communication can go a long way in shaping the delivery experience, allowing customers to be an active part of the process.

While it’s not quite the friendly relationship a customer might have had with their former marijuana dealer, a more personal experience can help to foster consumer trust.

Retailers should take an approach to personalization that best fits their business.

Some cannabis delivery platforms are educational communities for various consumer and industry topics, but they also position themselves as a source of expertise.

Others offer personalized product recommendations and follow-up after deliveries to keep customers engaged and satisfied.

On the communication side, stores can use special apps – or more traditional methods such as text messaging and email – to keep customers informed of the status of their order.

In a time when consumer relationship-building happens more and more frequently online, making communication around deliveries accessible has become a critical part of customer service.

Invest in delivery technology

Using the right software can also help marijuana retailers optimize and secure their delivery processes.

When developing a cannabis delivery tech suite, route planners, proof-of-delivery applications, driver monitoring systems and package trackers should all be priorities.

  • Route plannersoperating like a more advanced version of Google Maps, can help companies save on fuel costs and cut time on the roads without compromising safety. A good route planner is adaptable to traffic hazards and likely includes other functionalities, such as package location.
  • Proof-of-delivery (POD) apps use photo, text messaging or e-signatures to confirm packages are delivered on time and to the appropriate sender. POD is vital to maintaining proper delivery records and resolving any discrepancies that might arise.
  • Driver monitoring systems allow stores to keep track of their delivery people in real time, which is critical when delivering valuable product, especially if employees are using their personal vehicles to make deliveries.
  • Package-tracking and management systems facilitate the delivery process by allowing drivers to locate packages within their vehicles instantly, preventing mix-ups and loss of valuable product.

There are also software technologies that help keep marijuana retailers compliant with local and state regulations.

Depending on the extent of a store’s delivery services, when implemented properly, delivery tech should accelerate and optimize the process, ultimately making things easier for them – not harder.

The future of delivery is here, and in order to adapt to a heightened demand for cannabis, as well as a growing reliance on convenience, retailers that deliver must create a balance of safety, efficiency and personalization in their processes.

Source: https://mjbizdaily.com/how-marijuana-retailers-can-make-their-delivery-services-future-ready/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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