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Opinion: How marijuana retailers can make their delivery services future-ready

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Learn from top cannabis industry leaders including Berner (Cookies), Nancy Whiteman (Wana Brands), Chris Walsh (MJBiz) and more at MJBizCon in Las Vegas (Nov. 15-18). Register to attend.


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Jack Underwood

Marijuana delivery has come a long way in the past decade.

With nearly half of U.S. adults having tried marijuana, a push for widespread legalization and a growing cannabis culture have made it easier than ever for MJ delivery operations to flourish.

However, it wasn’t always this way.

Before states such as California and Colorado began legalizing recreational marijuana, cannabis delivery was a covert affair, carried out through illicit trades in dorm rooms and fast-food restaurant parking lots.

Still, slightly more sophisticated methods arose.

In the early 2000s, a network of organized delivery formats quietly emerged, in which cannabis users could make a call and a bicycle courier would arrive sometime during the day with a discreet delivery.

In California specifically, these services popped up as a way to evade restrictions on cannabis storefronts, even as the state made moves toward the sweeping legalization it enjoys today.

Now, with recreational marijuana legal in 19 states and Washington DC, cannabis delivery is going the way of Uber Eats and Doordash.

In fact, a 2021 poll of marijuana users in California revealed 90.1% of respondents primarily purchased cannabis via delivery during the COVID-19 pandemic.

With this rising expectation of convenience, retailers must be prepared to tackle the challenges of the post-pandemic delivery landscape head-on in order to meet this demand.

Below are three strategies to help:

Practice safe delivery

It should go without saying that a good delivery business cannot cut corners, no matter the product being sold.

But for cannabis stores, whose highly valuable product faces complicated legal regulations, this means taking numerous extra precautions to ensure product is stored, transported and delivered within compliance.

The most important step to practicing safe delivery is prioritizing driver safety.

Depending on the size of the delivery team, having two employees in each delivery vehicle can be an effective accountability tactic – some states even require it.

Retailers can also monitor their drivers on the road and implement regular check-ins to ensure deliveries are being conducted properly and address any hazards or concerns.

Stores must also plan safe, efficient delivery routes in accordance with local laws.

For example, if drivers are permitted to deliver only one order at a time, retailers might consider hiring more drivers to increase daily delivery volume – instead of forcing drivers to rush orders on the road.

One cannabis transport service in California is able to boast delivery in less than an hour because they have their own highly trained delivery fleet.

However, as this might not be possible for smaller stores and individual sellers, retailers should prioritize ongoing driver training as well as the use of proof-of-delivery systems to ensure the intended recipients are the ones who receive their packages.

Overall, customers want to know their deliveries are being made with care, and safe delivery practices will mitigate errors and reduce the risk of a lost or damaged order.

Prioritize the customer experience

Cannabis delivery is a hot industry at the moment, with competitors scrambling to create the most convenient, high-quality service for consumers.

But the customer experience is about more than simple convenience. Personalization and open communication can go a long way in shaping the delivery experience, allowing customers to be an active part of the process.

While it’s not quite the friendly relationship a customer might have had with their former marijuana dealer, a more personal experience can help to foster consumer trust.

Retailers should take an approach to personalization that best fits their business.

Some cannabis delivery platforms are educational communities for various consumer and industry topics, but they also position themselves as a source of expertise.

Others offer personalized product recommendations and follow-up after deliveries to keep customers engaged and satisfied.

On the communication side, stores can use special apps – or more traditional methods such as text messaging and email – to keep customers informed of the status of their order.

In a time when consumer relationship-building happens more and more frequently online, making communication around deliveries accessible has become a critical part of customer service.

Invest in delivery technology

Using the right software can also help marijuana retailers optimize and secure their delivery processes.

When developing a cannabis delivery tech suite, route planners, proof-of-delivery applications, driver monitoring systems and package trackers should all be priorities.

  • Route plannersoperating like a more advanced version of Google Maps, can help companies save on fuel costs and cut time on the roads without compromising safety. A good route planner is adaptable to traffic hazards and likely includes other functionalities, such as package location.
  • Proof-of-delivery (POD) apps use photo, text messaging or e-signatures to confirm packages are delivered on time and to the appropriate sender. POD is vital to maintaining proper delivery records and resolving any discrepancies that might arise.
  • Driver monitoring systems allow stores to keep track of their delivery people in real time, which is critical when delivering valuable product, especially if employees are using their personal vehicles to make deliveries.
  • Package-tracking and management systems facilitate the delivery process by allowing drivers to locate packages within their vehicles instantly, preventing mix-ups and loss of valuable product.

There are also software technologies that help keep marijuana retailers compliant with local and state regulations.

Depending on the extent of a store’s delivery services, when implemented properly, delivery tech should accelerate and optimize the process, ultimately making things easier for them – not harder.

The future of delivery is here, and in order to adapt to a heightened demand for cannabis, as well as a growing reliance on convenience, retailers that deliver must create a balance of safety, efficiency and personalization in their processes.

Source: https://mjbizdaily.com/how-marijuana-retailers-can-make-their-delivery-services-future-ready/

Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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