Business
Variety of sizes, infused joints are driving growth in marijuana pre-roll sector
Pre-rolls were once counted as part of the marijuana flower market.
But over the past few years, they have become viewed as a distinct product category.
“In terms of relative sales growth, comparing Q1 of 2020 to Q3 of this year, the pre-roll category has the highest growth,” said Cooper Ashley, analytics manager at Seattle-based data firm Headset.
Pre-rolls went from $406 million in sales and 7.9% market share in 2018 to $1.5 billion in sales and 12.7% market share so far in 2022, according to Headset data.
This change has been driven by the introduction of a greater variety of pre-rolls as well as the consumer dollars that are being spent on them.
More sizes and package varieties
Just a few years ago, pre-rolls were almost exclusively sold as 1-gram singles.
Today, there are half-gram pre-rolls, 1.5-gram pre-rolls and myriad other sizes.
They also are sold in two-packs, five-packs, 10-packs and other quantities.
Giving consumers more and different options in pre-roll sizes allows them to pair a pre-roll with the occasion.
“Smaller-sized pre-roll packs have also spread across the nation, with brands like Miss Grass, Lowell Smokes and Dogwalkers on the trend,” Madeline Scanlon, an analyst with the Brightfield Group, a cannabis market research firm in Chicago, told MJBizMagazine via email.
“In the U.S., we see a lot of two- or four-packs and still a huge number of single pre-rolls. Canadians have taken to bulk-buying pre-rolls.”
Retail product buyers and managers concur.
“The pre-rolls that move fast are the half-gram two-packs, multipacks,” said Allan Mullen, an inventory buyer for Cannabis City in Seattle, adding: “Blunts don’t move too well.”
In Michigan, many retailers are manufacturing and selling their own “house” pre-rolls.
Premiere Provisions in Big Rapids, for example, buys shake or trim from growers and then uses a Knockbox cone-filling machine in the back of the store to make the pre-rolls, which are sold up front after being manually weighed.
“It’s a lot more cost effective,” said Edwin Maguire, general manager at Premiere.
The company’s 1-gram, in-house pre-rolls cost $2 for one, $17 for 10 and $45 for a full ounce of pre-rolls. They typically test between 16% and 26% THC, he added.
Infused popularity
The growing popularity of pre-rolls also has been fueled by infused versions.
Headset refers to these products as “connoisseur” pre-rolls, which are infused with or dipped in concentrates such as wax, rosin and other marijuana concentrates.
“The trend line is just straight up. They have grown so fast in comparison to other segments within that category,” Ashley said of infused pre-rolls. “We’re looking at easily a five-times increase since January 2020.”
Lance Mathis, store manager at Inyo Fine Cannabis Dispensary in Las Vegas, said of Catacombs, a brand of pre-rolls that are infused with rosin and other concentrates: “I can’t keep them on the shelf, no matter how much I order.”
A single 1.5-gram, infused Catacomb pre-roll retails for $30, Mathis said.
“They fly so fast because they’re very consistent. They taste good. It’s just a very high-quality product, and it is priced to sell,” he said.
The falling prices of infused pre-rolls are also driving interest, Mathis added.
Stingers by AMA, another pre-roll brand that Inyo carries, once retailed for $40 but now sell for $15-$30, depending on size. Mathis said the AMA pre-rolls do well because it’s “good flower and priced to sell.”
Many businesses are taking advantage of the surging interest in infused pre-rolls, including existing companies introducing new product lines as well as entrepreneurs launching infused pre-roll businesses.
Sanctuary Medicinals, a vertically integrated multistate operator that does business in Florida, Massachusetts, New Hampshire and elsewhere, is working on its own line of infused pre-rolls.
“We definitely noticed the response that consumers and patients had to the infused pre-rolls,” said Jake May, director of marketing at Sanctuary.
“We’re thinking about what the next brand might be and how to stand out in the market.”
Companies now scrambling to create infused pre-roll brands “feel like they’re missing out on that market,” said Mathis at Inyo.
“It’s a market on its own. I’m just constantly chasing them, keeping them reloaded. Customers will come in the door and specifically only ask for infused joints. And if we don’t have them, they’re going to go somewhere else.”
Mullen of Seattle-based Cannabis City noted that pre-rolls infused with live resin are more popular than those infused with distillate—a trend he’s noticed with other products, too.
“People are more educated now about concentrates, terpenes, other cannabinoids. That’s why I think infused pre-rolls are moving so well now,” Mullen said.
“Vendors are adjusting their products and moving more toward a cannabis connoisseur customer base who are educated.”
Headset’s Ashley said that in recent years, marijuana operators have increased investments in pre-rolls.
“The level of sophistication has really increased, both in branding and in this repeatable experience,” he said, adding that successful brands include Sublime, Fuzzies and Jeeter.
Business
Alleged Crores Pharma Scam Mastermind Arrested from Surat
After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.
Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.
Fake Business Deals and Dishonoured Cheques Used in Fraud
Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.
In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”
Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.
Multiple Identities and Repeated Fraud Pattern
Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.
Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.
Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.
Multi-State Surveillance Leads to Arrest in Surat
A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.
Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.
Growing Threat of Corporate Identity Fraud
The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.
Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.
Experts Urge Stronger Due Diligence in High-Value Transactions
Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.
Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
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