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Opinion: Using science to create a winning marijuana industry

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Markus Roggen, president and chief scientific officer at Vancouver, British Columbia-based Delic Labs, will be speaking at MJBizCon’s Science Symposium on Nov. 15. His session is titled “R&D as a Business Tool: Maximizing Revenue by Focusing on the Scientific Method.”

There is great excitement within the marijuana industry about President Joe Biden pardoning thousands of people convicted on federal marijuana possession charges.

Even the Canadian stock market got excited about it, although share prices later retreated.

Which makes little sense, but it’s a nice break from the constant news of bankruptcies among Canadian cannabis companies.

Wherever I look, there is doom and gloom.

Large mainstream publications have even covered the cannabis industry woes across North America. This bombardment of bad news is in oversupply, like cannabis itself.

Naturally, the industry is raising the alarm, and the cause is easily found.

The laws legalizing cannabis across the continent were half-baked, contradictory and the government was too greedy with taxation.

That means it’s not our fault, right?

Not exactly. I learned a valuable lesson playing sports as a kid. Most of the time, it is your fault.

It is important not only to identify constraints but also think of ways that we can overcome them.

Here are five areas where the cannabis industry can improve:

1. This is not a legal version of the illegal market.

Cannabis professionals love to complain about long wait times for licensing, restrictive business rules and even overly picky inspectors.

But a legal cannabis market is very different from the illicit drug trade this industry is set up to replace.

For one, it does not have the crime or danger as say that of a Mexican drug cartel.

A legal market opens opportunities for new processes and products that require time, collaboration and investments.

2. Take a global view of specific problems, including taxation and testing.

It seems like complaint No. 1 by every cannabis business executive is high taxes.

Especially in the United States, where paying taxes is difficult and unfair, thanks to Section 280E of the federal tax code.

But taxes are just another cost.

An additional cost that many ignore is the price of production. We don’t have much power to influence the former, but the latter is squarely within our control.

One option is to cut wages or staff, which is a favored business tool. But there are better ways.

In our work, we have observed that every cannabis producer has inefficiencies.

Bad production methods waste hundreds of thousands of dollars every month.

One example might be running extraction equipment at 50% capacity.

The next most frequent complaint is the burden of compliance testing.

Yes, testing can be costly, but it also saves. And if we want to save, we should be testing more, not less.

Failed batches are also a cost of testing, and they are the main driver of overall testing costs.

By doing more quality-control testing before the cannabis product reaches compliance testing, failures will be caught early, and waste reduced. Better testing protocols would also help.

For example, we developed a pooled testing protocol for heavy-metal analysis, which could cut testing costs by more than 50%.

A byproduct of all the compliance testing is that cannabis effectively is an organically grown produce, while every year people die from contaminated lettuce.

Cannabis is safer than salad: That is a slogan we can proudly proclaim but have yet to use.

More testing is one thing, more tests are another.

By expanding the types of tests offered, cannabis products can be marketed in new ways.

We already know that THC is not the end all for product quality.

Terpenes are already getting more appreciation among consumers, and testing allows us to print terpene content on labels.

3. Don’t ask if you could, but if you should.

I see it as misguided to focus on the next/new/revolutionary thing in cannabis marketing, without doing the existing high-volume products right.

There are some outrageous products on the market that make you wonder “what were they thinking?”

CBD mascara and CBD pillows might sound ridiculous, but products with delta 8-THC have real potential to be dangerous.

Those products solve the problems of producers – namely what to do with all the CBD oversupply and tanked commodity prices.

They ignore the needs of the customer.

Economic theory teaches us that successful products solve a problem. So, which problems do consumers have?

Or, at least, which products are they actually buying and would benefit from improvement?

Sales of pre-rolls total $1.2 billion with a year-over-year growth rate of 39%. And infused pre-rolls, which make up 19% of all pre-rolls sold, have been gaining steadily.

The customer clearly wants more pre-rolls, and the industry has responded by offering them along with infused versions.

We should focus our efforts there and develop even better pre-roll products.

4. Ask an expert. It will pay off.

The cannabis industry is home to a range of professionals and characters.

A simplified timeline of people I’ve met at conferences is that in the mid-2010s there were a lot of legacy growers and civil rights activists.

Then, slowly, the legacy growers either turned to licensed production or retreated from the conferences.

Frontiersmen with a taste for exploration and the gold rush moved in.

These were closely followed by men in suits – lawyers and real estate professionals.

By 2020, the archetypical cannabis executive is a white male with a finance or law degree.

If these people and qualifications are the right fit for the industry, why is it doing so poorly right now?

It’s time to turn to a new crop of experts.

We need scientists and engineers to update production, processes and products to fit the 21st century market.

5. Pick the right story and stick with it.

Cannabis is praised as cure-all for illnesses and economic problems.

And the proposed benefits are as numerous and confusing as the stories companies are pitching.

Companies often position themselves as pharmaceutical companies, citing potential medical benefits of cannabis.

They are not pharmaceutical firms, not even close.

Even more perplexing is the fact that some of these same companies also sell recreational products.

This is as contradictory as Walgreens selling cigarettes.

How can we expect to develop informed and loyal customers, if cannabis companies, and even the industry as a whole, are jumping from one strategy to the next, constantly changing their values?

I see great danger in constantly pointing at the proposed health benefits of cannabis while pushing recreational products.

Here’s a tale of caution that I found in an academic paper:

“In the 15th century, when (it’s) use (…) by the indigenous populations in the New World was first observed by Columbus and the plant was brought to Europe, (…) this new one was used to treat a wide range of conditions. Indeed, (it) acquired a reputation as a panacea, to the extent of being called the ‘holy herb’ and ‘God’s remedy’.”

The title of this paper: “Medicinal uses of tobacco in history.”

The cannabis industry has great potential but currently falls short.

Instead of complaining, we should self-reflect and improve.

In short, stop complaining and start evolving.

Source: https://mjbizdaily.com/opinion-using-science-to-create-a-winning-cannabis-industry/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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