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Opinion: How cannabis brands can drive innovation as functional products

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Within the past two years, growing public health concerns and the proliferation of personal wellness products have created more health-conscious and proactive consumers.

Recent market research indicates that 70% of consumers currently use food products for specific functional benefits to support their mental and physical well-being.

As more consumers prioritize their holistic health, this presents a timely opportunity for the cannabis industry to create tailored formulations that cater to these evolving and varied preferences.

Considering how cannabis will only become more accessible in the years to come, brands have the ability to develop full-day product experiences that showcase the plant’s diverse applications.

Moving forward, brands can shift their focus away from conventional THC and CBD products and harness the power of relatively untapped terpenes and minor cannabinoids.

Embracing cannabis’ latest role as a functional product and creating customized offerings to support sleep, performance and rest can make the industry more approachable to new audiences and open the door to more scientific research around the benefits of the plant.

Formulating for sleep

Millennials currently represent the largest share of cannabis consumers in the United States, and brands should pay close attention to their lifestyle habits when developing new products.

Notably, millennials experience extremely high stress levels and struggle with sleep disorders.

As a result, millennials use sleep aids more often than their baby boomer and Gen X counterparts.

To reach this niche-yet-growing demographic, brands should consider formulating products with specific cannabinoid ratios, terpenes and functional additives specifically designed to optimize sleep.

Our company’s research teams have found minor cannabinoids such as CBN and CBG especially effective when paired with terpenes such as nerolidol and linalool, as well as functional ingredients such as holy basil and magnesium.

Pairing these cannabinoids with terpenes might lead to products that help consumers gain much needed rest.

If mainstream sleep-market growth continues to increase by nearly 6% annually and reach $46.5 billion by 2025, brands must find creative ways to translate this demand within the cannabis sector.

Carving out the market 

Consumers are not only seeking out products to help them relax, but they are also looking for offerings that enhance mental and physical performance throughout the day.

This is reflected in the rising demand for energy drinks – a market projected to reach $99.62 billion in five years.

This level of growth comes as no surprise when considering how these products are marketed for everyday activities ranging from studying to working out and even gaming.

While this is a relatively new frontier within cannabis consumer packaged goods (CPG), recent studies have identified minor cannabinoids such as THCv that can increase energy metabolism.

Additionally, terpenes such as beta-caryophyllene, limonene and pinene can enhance focusincrease energy and improve cognitive function, respectively.

These energizing cannabinoids and terpenes will be especially valuable in the future as fewer consumers purchase sugar-sweetened beverages.

Brands that seize this opportunity could introduce an innovative category of new products that propel cannabis into the mainstream spotlight.

Embracing ‘Cali sober’

Of course, holistic wellness requires a balanced lifestyle, which means consumers are also shopping for products that can help them unwind after a hectic day.

In many cases, cannabis-infused beverages have become a go-to nightcap.

Approximately 45% of adults reportedly opted for cannabis over alcohol during the height of the pandemic.

Since then, cannabis beverages have steadily grown in popularity, and recent innovations in emulsion technology, along with more consumers seeking healthier ways to decompress, will continue driving this trend.

Consequently, cannabis brands can develop new products featuring specific terpene blends that can deliver a similar relaxed buzz.

Products high in terpenes such as myrcene and limonene might create both relaxing and euphoric experiences.

Ranging from cocktails to tonics, infusion technology has made way for the development of sweet, invigorating beverages along with low-calorie drinks that appeal to a variety of consumer lifestyles and dietary preferences.

Minor cannabinoids and terpenes are the future

Over the past decade, the U.S. cannabis industry has demonstrated its potential as the next CPG sector.

However, those who have invested their time, effort and energy to develop the space into what it is today cannot become complacent or stagnant.

Instead, companies must look toward the future and directly address growing consumer demand for everyday functional products.

Achieving this goal will require market leaders to shift their focus to terpenes and minor cannabinoids that can create novel cannabis experiences.

This is a valuable opportunity that cannot be overlooked, especially considering how the terpene market is expected to grow at a compounded annual rate of 6.4% in the next five years.

Cannabis has a myriad of functional and holistic wellness applications, and brands must make a concerted effort to showcase these benefits to the mainstream, health-conscious consumer.

Austin Stevenson is the chief innovation officer at cannabis ingredient manufacturer Vertosa, based in Oakland, California.

Source: https://mjbizdaily.com/how-cannabis-brands-can-drive-innovation-as-functional-products/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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