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Meet the Aussie Cannabis Activist, Entrepreneur, & Hell Raiser Will Stolk – He Won’t Stop Until Australia Legalizes Cannabis

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Who projected pro-cannabis message on the Sydney Opera House and Harbour Bridge?

In Australia, the cannabis industry is just starting to get on its feet. Although Australia still has restrictive cannabis laws, the situation is constantly changing. With medicinal cannabis legalized in Australia in 2016 and the Australian capital Territory’s recent decriminalization of cannabis on the 20th January 2020 Australia’s laws are slowly evolving, but it’s been a slow and grueling process.

However, ambitious cannabis activists and entrepreneurs are pushing legalization closer. One of the most well-known is a man named Will Stolk, who has a huge personality and quite a diverse resume.

Will Stolk who’s one part of the Who Are We Hurting? collective that’s been promoting cannabis legalization for the last five years. Formerly a pro-skier, Will Stolk knows what it takes to be determined and succeed against the opposition.

The “Who Are We Hurting” collective & Will’s personal advocacy has led him to become a major player in the cannabis industry in Australia and abroad. Currently on bail and awaiting trail for their last major publicity stunt where Will and the rest of the “Who Are We Hurting” collective used powerful laser projectors to project cannabis leaves, art and “Who Are We Hurting” on

Sydney’s iconic Opera House and The Sydney Harbor Bridge. He and colleague Alec Zammit were apprehended and arrested after they had just finished the stunt in the Sydney Harbor area on April 20th, 2022. The 2 are facing charges and will be attending court in Sydney Australia on December 20th, 2022.

Considering all of Will Stolks’ contributions to Australia’s cannabis industry—we decided it’s time

to catch up firsthand for an exclusive interview.

Q: Why is Cannabis Important to You?

I’ve loved cannabis since I first tried it when I was 15 at a ski training camp in Canada. It was really love at first toke and would become one of my greatest joys in life. It turns everything that I already love—like sex, skiing, surfing, traveling, eating—and makes it so much better. Not only that, but I have met all the most wonderful and important people in my life because of cannabis.

Now, I have lifelong friends who share the same passions and are as committed as I am to cannabis. Overall, I think I wouldn’t have this incredible life or the supportive people around me if the plant never existed. It also has many medical uses that have helped many people that I know personally both here in Australia and abroad. It is quite a remarkable plant and has been used for many thousands of years by people all over the world.

Will Stolk cannabis activist team

Q: What Projects Do You Have Going on In the Cannabis Industry Now?

Over the past few years we launched a few different cannabis related projects in the USA as recreationally legal states and countries that are of much more interest to me currently. One of our first projects was a full-blown recreational weed dispensary which we invested in called “Tioga Green” which is located high in the Sierra mountains near the famous Yosemite national park, we originally invested in that in 2019 in collaboration with one of my long time friends Cory Zila who is also a former pro skier. Cory and I traveled the world together doing competitions and shooting for magazines and movies, our life long friendship has been heavily based off the fact that we are both pot heads and much of our adult life was spent chasing weed in different countries around the world for it now to be legal and own a dispensary together is something teenage William would have been very proud of. Our second project was a hemp company for our furry friends called Inspired Paws.

The one I’m most excited about is a new health and wellness brand called Byron Bay CBD. Which we aim to be the first major Australian CBD company in the US and European markets. The brand is going to focus on CBD-based products like tinctures, balms, and cosmetics. We want the new CBD brand to have a luxurious, natural, and tranquil vibe. The inspiration for it comes from the incredibly chill place I’ve been living since I was 16 in Northern NSW, a bohemian beach town called Byron Bay which is world famous for its alternative lifestyle and beautiful nature with celebrities like Chris Hemsworth and Matt Damon calling it home just to name a few. .

Q: What About the Australian Cannabis Industry?

Soon enough, we’ll be up and running in Australia with CBD, as for medical cannabis we have huge plans but we have plans in the markets closer to recreational cannabis legalization like Germany first. We’ve learned so much in the US and plan to bring our knowledge to the Australian cannabis industry when and if we get closer to recreational cannabis being legal.

So far, we have plans inaction for farming, manufacturing, and making extracts from hemp and THC-rich cannabis. The only problem is, cannabis laws in Australia are completely backward and I don’t see that changing anytime soon if I am to be honest. The emerging markets of Germany and the rest of Europe as well as Mexico, Thailand and other Asian countries are first on our kill list. Australia has a lot of potential but at this point we are going to play the long game.

will stolk podcast

Q: What Do You Think About the State of Cannabis Laws in Australia?

They’re totally ridiculous of course. Everyone knows that the laws are outdated, and right now, it is my belief that the vast majority of people in Australia support full recreational cannabis legalization.

That wasn’t always the case, which is why the “Who Are We Hurting” collective have been huge cannabis advocates for many years. Getting involved with cannabis advocacy is so important because we need to get out there and evolve people’s minds about cannabis consumption.

Legal cannabis will never pass in Australia if we don’t speak up—so that’s what my friends and I have been doing for the past 6 or so years getting the word out through different crazy and zany stunts geared to capture attention for all the right reasons.

Case and point recent data revealed by the Australian Greens indicate billions of dollars of potential tax revenue from cannabis are being lost annually, money that could be spent on roads, hospitals and schools.

Colorado earned more than $260 million in tax revenue in 2016 after it sold more than $1.7 billion worth of marijuana, according to the Colorado Department of Revenue. We would like to see a similar model to be implemented in Australia.

Q: What Would You Say to Other Aspiring Cannabis Entrepreneurs/Activists Out There?

It’s like facing down a huge slope or a giant wave—you just need to go for it. The road is difficult, but you need to push through and make it happen. The thing is in Australia anyways , anyone who wants to get into the cannabis industry first needs to be an activist. Since the laws are still so old-fashioned, we need to change them first and foremost in my opinion.

That’s why we need people from our current and future generations to get passionate about cannabis. They need to get the word out and work towards building an exceptional Australian cannabis industry. There are already medicinal cannabis dispensaries popping up all over the place in major Australian cities and this is a great thing it is the building blocks for a huge future for cannabis down under. We are one of many down here who are pushing the legalization agenda, members of the Greens party, the Legalize Cannabis party and the people at Drive Change Australia are putting in loads of work to help make it easier and fairer for Australia’s medicinal cannabis patients. And I tip my hat to them without their ongoing support and hard work behind the scenes nothing would or will change.

Q: So Will, What’s Next on the Agenda?

Starting new brands, we launch our first Australian CBD brand Byron Bay CBD into the US market in early January we aim to become “The Guiding Light Towards Health & Wellness.” Other than that, experiencing new things, learning more about cannabis, and most of all continuing to be an activist. Getting cannabis recreationally legalized in Australia is one of my big life goals and is always at the forefront of my mind, and while this is for some financial gain the main reason is I just want to be able to light up a joint next to the ocean and not have to worry about getting arrested for it just like you can in California, Oregon, Colorado and many other legal states in the USA, so we can’t give up the fight until recreational cannabis is legalized down under.

This isn’t the last time you’ll hear about Will Stolk, since he’s always up to something, whether it’s with his cannabis brands, media, or advocacy. If you’d like to keep up with Will Stolk and see what he’s up to, then check out some of his ongoing projects: @willysworld69 @willysworldpodcast @ballinonabudgetmedia & @plucreative& check out their amazing CBD products hitting the market in January in North America @byronbaycbd or on their website www.byronbaycbd.

Source: https://cannabis.net/blog/interview/meet-the-aussie-cannabis-activist-entrepreneur-hell-raiser-will-stolk-he-wont-stop-until-austra.270319

Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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