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Marijuana advertisers face hurdles with Twitter’s newest ad policies

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Twitter might have further eased its rules for cannabis advertising, but the changes don’t seem to have made it any easier for marijuana businesses to take advantage of the social media platform’s wide reach.

Regulatory red tape, Twitter’s unfamiliarity with the cannabis industry and cost are among the continued stumbling blocks.

For example, Twitter requires advertisers to be a Twitter Blue or Verified Organization subscriber, which enables them to add blue or gold check marks to their accounts, respectively.

It costs $7 a month to get the blue check mark or $1,000 a month for a gold check mark – the latter being an expense many smaller marijuana businesses can’t afford, particularly when companies are struggling financially because of low wholesale and retail prices and fierce competition from the illicit market.

“As a smaller company, we’re very cognizant of our costs, and the cannabis market isn’t what it used to be,” said Nikki Stanley, director of marketing for multistate operator Battle Green, whose retail brands include UpTop in Massachusetts and Terrasana Cannabis Co. in Ohio.

The company’s Neighborgoods brand is available in Massachusetts and will soon launch in Ohio.

Stanley said that aside from being cost-prohibitive, the platform doesn’t necessarily reach the audience Battle Green is trying to capture.

Instead of advertising on Twitter, Battle Green works with the marketing technology firm Surfside to place programmatic advertising throughout ad networks that targets customers who have shopped in its stores – and the company hopes to entice them back.

“Twitter seems to be more about people interested in the business side of cannabis versus the consumer,” she said.

“You see consumers engaging more on Instagram and Reddit, not on Twitter.”

 Twitter pivots

The privately held social media platform opened the door to U.S. marijuana advertising in February.

But cannabis companies reported mixed results as they started experimenting with marketing on Twitter.

“We have gathered meaningful feedback from the cannabis industry which we have taken into consideration to create even more opportunity,” Alexa Alianiello, Twitter’s head of sales and partnerships, wrote in an April blog post announcing the latest changes.

Under the newly revised rules, cannabis advertisers are allowed to promote branding and product-specific content.

The ads can only feature products in their packaging.

And the ads cannot include pricing, offer promotions or discounts or promote giveaways, sweepstakes or contests.

In addition, Twitter is permitting ads in new marijuana markets, although its publicly posted policy for advertising drugs doesn’t spell out those medical and recreational markets.

According to Rosie Mattio, CEO of New York-based cannabis industry marketing firm Mattio Communications, Twitter is permitting medical cannabis ads targeting users in Alabama, Arkansas, Florida, Minnesota, Mississippi, Missouri, Oklahoma, Pennsylvania, Puerto Rico, Rhode Island, South Dakota and West Virginia.

Adult-use marijuana ads also are permitted in Missouri’s new adult-use market.

At the same time, cannabis companies advertising on Twitter must sign an attestation form indicating they are licensed to do business in the states their ads will appear.

They can target only customers 21 and older in jurisdictions where they are licensed.

Potential benefits

Cannabis businesses that choose to use the platform will see benefits in terms of being able to educate consumers about their products, Mattio said.

“Now they can promote their products with great content in the ad copy,” she noted. “Now you can have photos.”

The advantage of advertising on Twitter versus the ways cannabis companies have been able to reach their audience up until now is that they can talk about their specific products rather than educate consumers with broad brushstrokes.

“You can be more thoughtful about demographics,” Mattio said.

“You can target consumer profiles instead of just throwing it out into the ether.

“You can create copy that resonates with that consumer and be very targeted with the message about what products go to what markets and what consumer profile.”

Hemp stumbling block

 CBDistillery, a Denver-based manufacturer of hemp-derived CBD, was the first CBD company to launch ads on Twitter, company President and CEO Chase Terwilliger said.

Although the company sells its products in all 50 states, it’s succeeded in getting Twitter ads in only 20 – even though hemp was legalized federally in the 2018 Farm Bill.

“(Twitter is) new to this, too, and they’re obviously going through a lot of changes,” he said. “We have to walk them through the process.”

Terwilliger suggests companies that want to try the platform determine which states they want to start advertising in, ensure they have the correct licenses and labels, and then contact Twitter.

Although CBDistillery hasn’t yet seen a return on its investment, Terwilliger said the ads have led to sales.

“We’re being patient with it,” he said. “With digital advertising, it takes some time to get the right formula.

“We’re still in the testing phase, but we’re confident it will produce a meaningful ROI in the future.”

Red tape, paperwork

It’s been more difficult for some other cannabis companies.

Chicago-based PharmaCann, a multistate operator that is one of the largest vertically integrated marijuana companies in the U.S., has been trying to advertise on Twitter for more than a month.

The privately held company has been adjusting to Twitter’s regulations and restrictions by building new creative and defining new audiences in its network.

PharmaCann couldn’t use existing campaigns on Twitter, which delayed its launch on the platform.

The company also had to figure out how to accurately track conversions.

“We wanted to be live for 4/20,” said Bryan Benavides, PharmaCann’s director of digital marketing, referring to the unofficial April 20 cannabis holiday.

“We had to fill out forms and prove we have licenses in certain states and markets.”

But even for a large company such as PharmaCann, the $1,000-per-month fee to get the blue check mark is off-putting.

“I haven’t committed to that quite yet,” Benavides said. “I’m already spending money.

“Why do I have to spend more just to get the check mark?”

Lack of understanding

Before announcing it would allow marijuana ads on its platform, Twitter contacted Boulder, Colorado-based edibles maker Wana Brands.

After reviewing the rules, Wana Chief Marketing Officer Joe Hodas said he determined that the social media company didn’t understand the cannabis industry and how the pieces fit together.

Hodas and his team suggested ways to rewrite the rules to make them less onerous, but Twitter refused to revise them.

“We are a cannabis company, so we have to sign all this additional stuff saying we’re not responsible for anything,” Hodas said.

“It’s inconvenient, but it’s not a deal-killer.”

Hodas’ first idea was to run specials on Wana products with specific dispensaries, but Twitter’s rules prohibit it.

He’d also like the ability to insert the company into conversations on the platform to start a dialog with potential customers about conditions its products can address.

“Twitter offers us access to folks who aren’t thinking of cannabis as a solution,” he said.

“I like what Twitter can potentially do for us, but if we’re not allowed to hyper-locally target, it probably doesn’t hold as much value for me.

“I could geotarget with their sophisticated targeting capabilities. I need something that helps me target and convert and drive sales so I can measure it.”

Other social media platforms, including Facebook, are starting to consider allowing cannabis ads but may be too late to the party if Twitter grabs a big portion of the market.

“The advertising dollars will be spoken for by the time they get there,” Hodas said.

Source: https://mjbizdaily.com/marijuana-advertisers-face-hurdles-with-new-twitter-ad-policies/

Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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Agriculture & Life Sciences

Canada’s Cannabis Industry Urges Government to Support Growing Export Market

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BuzzBuzz Cannabis Business News — 24 November 2025

Canada’s cannabis sector is calling on federal and provincial governments to recognize its fast-growing export potential and extend the same support other regulated industries receive. Industry leaders warn that Canada is losing its early global advantage due to slow regulatory processes, lack of trade promotion, and limited access to government-backed financing.

Canada’s medical-cannabis exporters now generate more than half a billion dollars annually and ship products to major markets including Germany, the UK, Australia, and Poland. Despite this, cannabis remains largely absent from Canada’s official trade and export strategies.

Industry Calls for Streamlined Export System

Paul McCarthy, President of the Cannabis Council of Canada, says the country has everything required to dominate the global medical cannabis trade—except government alignment.

“Our requests are simple,” McCarthy said. “Expedite Health Canada’s export-permit process, integrate cannabis into federal export programs like Global Affairs Canada trade missions and CanExport, and ensure provinces include cannabis in their export strategies.”

He stressed the need for mutual recognition agreements with importing countries to eliminate redundant testing and documentation. Access to Export Development Canada (EDC) and Business Development Bank of Canada (BDC) services also remains off-limits to cannabis exporters, placing them at a steep disadvantage.

“This industry does not just need permission to operate,” McCarthy added. “It needs to be treated like every other legitimate contributor to Canada’s trade objectives.”

Competitors Are Moving Faster

McCarthy warns that while Canada pioneered medical cannabis standards, other countries are rapidly advancing with more flexible and export-friendly systems.

“Faster approvals, lower compliance costs, and active government-backed strategies are helping other nations catch up,” he said. “Canada’s regulatory friction is already costing us global market share.”

Export permits currently must be issued for each shipment—a process that can take weeks—and Canadian testing standards often differ from international requirements, forcing companies to repeat expensive compliance checks.

High Tide CEO: Canada Needs a National Export Strategy

Raj Grover, CEO of High Tide Inc., says Canada risks surrendering its leadership if policymakers remain inactive.

“Canada developed the world’s most advanced cannabis regulatory system and contributed $76.5 billion to GDP since legalization,” Grover said. “But without a National Cannabis Export Strategy, we will lose ground to Australia, Israel, Portugal, and other emerging competitors.”

He noted that Canada’s industry table created by Innovation, Science and Economic Development Canada (ISED) has not met in more than a year—an opportunity wasted.

Grover urged the federal government to introduce domestic GMP certification and potency standards to streamline international market access. “Canadian producers must currently get GMP approval country by country. It’s duplicative and costly. Canada should be setting global benchmarks, not chasing them.”

Germany: A Key Market for Canadian Firms

High Tide recently expanded into Europe with its majority acquisition of Germany’s Remexian Pharma GmbH, giving the company a direct import and distribution channel in Europe’s largest medical-cannabis market.

“Our German strategy is already structured for success,” Grover said. “Through Remexian, we can supply premium medical cannabis at the lowest possible price, helping meet Germany’s quality and cost demands.”

Grover also warned that U.S. companies are already purchasing Canadian firms to stage their own international expansion—another sign that Canada’s leadership position is slipping.

Government Response Remains Limited

In response to industry concerns, a Global Affairs Canada spokesperson said the Trade Commissioner Service “continues to support exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”

However, industry leaders argue that this support is minimal and does not include key tools such as trade missions, export credits, or bilateral agreements that other sectors routinely receive.

A Closing Window of Opportunity

With medical-cannabis exports already exceeding $500 million annually, industry executives say Canada must act quickly to preserve its competitive edge.

As McCarthy warns, without coordinated government support, Canada risks losing high-value pharmaceutical manufacturing, research investments, and thousands of skilled jobs.

And as Grover’s expansion into Germany demonstrates, the industry is moving forward—but whether Canada moves with it may determine if the country remains a global leader or becomes a pioneer that let others capitalize on its breakthroughs.

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A Tipping Point for Cannabis: President Trump Champions CBD & Cannabis Science on Truth Social

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When the President of the United States shares a video about the life changing potential of hemp derived CBD on his personal social media platform, it is more than news, it is a cultural shift.

For decades our government lied to us about cannabis. It demonized the plant, waged war on its users, and filled prisons while allowing pharmaceutical companies to flood the nation with addictive and deadly drugs. For over a century we have been fighting uphill, not just for legalization, but for truth, for science, and for the right to heal ourselves naturally.

Now in 2025, the most powerful political figure on Earth is using his own voice and platform to talk about the endocannabinoid system and the science backed benefits of CBD. That is monumental. It is validation for everyone who has fought, been arrested, been silenced, and been dismissed for telling this truth. The President’s video post is already being described as a pivotal moment in cannabis history, and President Trump CBD Cannabis Science Truth Social is trending across platforms as advocates celebrate the breakthrough.


The Science Behind the Endocannabinoid System

The video begins by introducing something most people, including many doctors, still know little about, the endocannabinoid system. Discovered in the 1990s, the ECS is a network of receptors and signaling molecules that works as the body’s master regulator, coordinating communication between major systems like the nervous, immune, cardiovascular, and digestive systems.

The roots of this discovery go back much further. CBD was first isolated in 1940 by American chemist Roger Adams, but it was Dr. Raphael Mechoulam, an Israeli organic chemist, who fully elucidated the chemical structure of CBD and identified its stereochemistry in the 1960s. His pioneering work not only opened the door to modern cannabinoid science but also earned him the title “Godfather of Cannabis Research.” It was this foundation that led to the identification of the endocannabinoid system itself decades later, revealing how cannabinoids interact with our physiology on a fundamental level.

The ECS is now widely recognized as a vital part of human biology, with extensive research supported by the National Institutes of Health. When functioning properly, the ECS acts like the conductor of an orchestra, ensuring every section plays in harmony. As we age, the system weakens. That imbalance is linked to inflammation, chronic pain, cognitive decline, sleep problems, and many other conditions associated with aging.

Mainstream medicine often addresses these issues with pharmaceutical band aids, dangerous and addictive drugs that treat symptoms rather than root causes. Lifestyle changes such as diet and exercise help, but they only partially support the ECS and do so slowly over time.


Hemp Derived CBD: A Game Changer for Aging

Here is where the science gets exciting. As the video explains, the ECS can be restored much more quickly with hemp derived CBD. Strengthening this system naturally helps the body regain balance, reducing pain, improving sleep, lowering stress, slowing disease progression, and even extending healthy lifespan.

It is not theoretical. One in five seniors is already using CBD to manage pain, arthritis, cancer symptoms, sleep disorders, Alzheimer’s, and more. Despite decades of research and acknowledgment from institutions like the National Institutes of Health, most physicians receive no training on the ECS. There are still no FDA standards for CBD products on the market. If that were the case for any other class of medicine, it would be considered malpractice.

The World Health Organization has confirmed CBD’s excellent safety profile and non addictive nature in its critical review report. The result is that millions of older Americans are suffering unnecessarily when a safe and natural solution exists.

Hemp derived CBD is a powerful first step in restoring balance to the endocannabinoid system, but it is only part of the picture. Research shows that full spectrum cannabis extracts, which include a broader range of cannabinoids and terpenes, can work even more effectively. Complete concentrated cannabis oil, containing the full spectrum of natural endocannabinoids, may deliver the most profound results for certain patients. Expanding access to these therapies will be essential if we want to unlock the full healing potential of this plant.


The Economic and Social Impact

The video cites a powerful figure. A PricewaterhouseCoopers analysis estimates that fully integrating cannabis into the healthcare system could save the United States nearly 64 billion dollars annually. These savings reflect reduced pharmaceutical dependency, fewer hospitalizations, improved chronic disease outcomes, and enhanced quality of life for aging Americans. You can read more about PwC’s research on healthcare innovation here.

It is a financial argument, but it is also a moral one. Why should our elders endure pain, anxiety, and cognitive decline when nature has given us tools to help them live longer, happier, and healthier lives?


A Call to Action: Finish What the Farm Bill Started

The message concludes by crediting the 2018 Farm Bill, championed by President Trump, for legalizing hemp and laying the groundwork for today’s CBD market. The Farm Bill was just the first step.

Now the call is for bold next moves.

  • Educate doctors about the endocannabinoid system
  • Include CBD under Medicare coverage
  • Provide clear federal standards for CBD quality and dosing

These steps would constitute the most significant senior health reform in modern history, one that would transform aging and cement a powerful legacy for any administration that makes it happen.


What This Means for Future Cannabis Medicine

For those of us who have been in the cannabis community for decades, this is not just another news story. It is a signal that our movement is winning. A conversation that was once criminalized and censored is now being amplified by the President of the United States on his own platform.

It means the science is undeniable. It means the truth can no longer be buried. It means the wall of prohibition is cracking, not just legally, but culturally, scientifically, and politically.

It also means that everything we have been fighting for at 420 Magazine since 1993, education, access, healing, and justice, is finally moving full steam ahead. The President Trump CBD Cannabis Science Truth Social moment is proof that science and policy are finally converging.

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