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Inaccurate strain names, poor labeling hinder marijuana industry, study shows

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Marijuana consumers have long suspected that strains aren’t accurately named.

For example, Blue Dream flower from Colorado can vary drastically in taste, flavor, effect and appearance from Oregon flower with the same name.

In fact, the strain can vary drastically from two different marijuana retailers on the same block.

Now, there’s a study that proves it.

Researchers from the University of Colorado Boulder and Seattle-based cannabis commerce platform Leafly published a study in the journal PLOS One in May that found cannabis labels “do not consistently align with the observed chemical diversity” of the product.

Not only that, but the researchers found the labels to be inadequate to communicate to consumers the full range of cannabinoids and terpenes, which could be useful in helping customers better understand the plant and make more informed decisions about purchases and consumption.

“It’s like if your cereal box only showed calories and fat and nothing else,” the report’s co-author, Brian Keegan, an assistant professor of information science at the University of Colorado Boulder, said in a news release.

“We as consumers need to be pushing for more information. If we do that, the industry will respond.”

Sativa and indica doesn’t work

The study analyzed nearly 90,000 samples of cannabis across six states with legal marijuana markets.

It found that cannabis flower typically falls into three categories that are high in the following terpene combinations:

  • Caryophyllene and limonene.
  • Myrcene and pinene.
  • Terpinolene and myrcene.

That data is an invitation to the industry to move away from these clusters, which are not exhaustive of what people can metabolize or what growers can produce, according to Keegan.

The three categories also don’t fit into the overly simplistic naming scheme of sativa, indica or hybrid.

“It’s not an effective way to brand these products,” Keegan said in an interview with MJBizDaily.

“Everything is a hybrid these days.”

Keegan said he believes this study is the largest analysis of cannabis data to date.

He said the marijuana industry could learn from the data revealed in the survey and adopt best practices used in other industries to disclose “what people are putting in their bodies.”

The lab perspective

Although adding terpene and minor cannabinoid testing costs could be a hard sell for cannabis companies that are already operating with increasingly shrinking margins, Keegan said that if more businesses in the industry were to add the tests, the costs likely would come down.

Lev Spivak-Bindorf, co-founder and chief science officer for Ann Arbor, Michigan, cannabis testing laboratory PSI Labs, submitted 7,200 data points, including terpenes and cannabinoids from flower, to the study.

His lab was one of six in six separate state markets to participate. Data scientists at Leafly vetted the labs, according to Spivak-Bindorf.

“What makes this study so valuable is it’s the largest survey thus far of regulated modern cannabinoid profiles,” he said.

Spivak-Bindorf pointed out that the reason those three terpene clusters mentioned above were so dominant is because the industry is driven by a focus on THC potency and breeding for cannabinoids, not terpenes.

Strains such as Chemdawg, which has a high THC content, are so popular in current flower genetics that its diesel fuel-like terpene combination shows up frequently in lab tests.

But moving away from a focus on potency among consumers could help to add more diversity to the terpenes that show up in lab tests, Spivak-Bindorf said.

“If you want all the flavors and smells, the many colors of the rainbow, you’re can’t just have THC,” he said. “You can’t have everything be potent.”

Beyond that, Spivak-Bindorf said the trend of cannabis lab shopping, where growers shop around for a lab that will give them favorable test results, including boosted THC numbers, is also a trend he’d like to see go away.

“It’s a challenge we’re all facing,” he added. “It’s about transparency. That’s the foundation of good science.”

Building brand trust

When she walks into a marijuana dispensary Kim Stuck’s first question about flower is “what does the terpene profile look like?”

“I usually get, ‘I don’t know,’” said Stuck, founder of cannabis consultancy Allay Consulting, which has an office in Portland, Oregon.

“Indica and sativa is lazy marketing and doesn’t make sense unless you know the other components of the flower.”

Stuck has been a member of the cannabis standards committee for standards organization ASTM since 2017.

She would like to see the marijuana industry do better in educating cannabis consumers, including adopting standardization among labels that include information beyond THC or CBD content.

For example, putting a QR code on products could help consumers to evaluate the terpene and cannabinoid profile and make more informed decisions.

The scannable code would also prevent the labels from taking up too much space on the product packaging.

With that, the sativa-indica and strain-name convention could “completely go away, and it almost doesn’t matter,” she said.

Instead, Stuck would shop based on a terpene such as limonene or a minor cannabinoid such as CBN.

As consumers become more mature and understand what they want, she expects the industry will see a change in how cannabis consumers shop.

Stuck doesn’t own a cannabis brand, but she said that’s what she would do to build trust among the customer base.

“There would be an upfront cost, but it would be worth it for your brand,” she said.

Source: https://mjbizdaily.com/inaccurate-strain-names-poor-labeling-hinder-marijuana-industry/

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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