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How to build a successful cannabis brand: Q&A with craft alcohol pioneer Rhonda Kallman

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Rhonda Kallman has been honing her craft since the age of 24.

That’s when she co-founded the Boston Beer Co. and launched the pioneering Samuel Adams craft beer brand.

In 2012, Kallman launched Boston Harbor Distillery, a whole-grain whiskey and craft spirits company with an award-winning portfolio of brands including Putnam Whiskey, Lawley’s New England Rum & Gin and the fiery Demon Seed Whiskey.

In preparation for MJBizCon, where Kallman will be a featured speaker on Nov. 16, MJBizDaily spoke with Kallman about what the cannabis industry can learn about brand-building and marketing from the alcoholic-beverage sector.

How much does branding influence consumers’ alcohol-purchasing decisions?

People are very loyal to brands. And that’s what makes brand-building difficult. It takes years and lots of money to build brands, unless you’re a powerhouse.

Take High Noon (the hard seltzer brand) from E&J Gallo.

They have the resources. They have the reach. They have the distribution power to really muscle in the marketplace.

But I feel like consumers – and I say this about the Boston area a lot – this is a really difficult place to build brands, because the industry giants from Europe come here first.

In addition, there is a really strong work ethic around here. Consumers work hard for their money, so they want to spend it on brands that they know will deliver a good experience.

When you were launching Boston Beer Co., when did branding come into play?

It was really from the beginning.

A brand like Yellowtail wine or Barefoot Wine, you know what’s so special about that brand? It’s the simplicity in their branding.

With Barefoot, you literally look at a bare foot on the label. A picture is worth 1,000 words.

When the name and the icon are simpatico, it really makes a strong brand.

So when you look at Sam Adams, there’s a patriot on the label and it was synonymous with the name, Sam Adams.

And from the very beginning, it was built into the brand.

Did your approach to branding change when you launched Boston Harbor Distillery?

With Boston Beer, I was really focused on tactical marketing and the go-to market strategies like salespeople alignment, what the shelf looks like and pricing.

But it was easier to stand out in 1984 and 1985 because it was the land of bland.

There were yellow, corn-based beers and they all looked the same and almost all tasted the same.

Forty years later, and I’m still in my fledgling stage of growing Boston Harbor Distillery, and brands to me are so important because the whiskey bottle label really has to speak volumes.

My competition is the legacy companies of Diageo (maker of Johnnie Walker and Bulleit) and Pernod Ricard (maker of Jameson).

So in order to get people to pick Putnam Whiskey off the shelf and spend $40 to $80, this is the epitome of branding.

It’s all come together authentically. I knew that I wanted to make whiskey, and I knew I wanted to do it in Boston.

But I didn’t have a brand idea, which was kind of odd for me, because usually you build a company around a brand idea.

But we found this 11,000 square-foot, pre-Civil War era, 1850s building.

I bought a small, 150-gallon still and was going to get started by making whiskey for other people – like restaurant groups, retailers and enthusiasts.

Then it dawned on me – why don’t I just name my whiskey after the man who built this building?

The 18-acre parcel that I’m on was the center of entrepreneurial commerce in the 1800s, and it was built originally by Silas Putnam to manufacture the hot-forged horseshoe nail, aptly named The Putnam Nail Factory.

In whiskey, the imagery is often rolling hills and horses, whether it’s Kentucky or Tennessee or Scotland.

So I thought I could tie it all together by calling it Putnam Whiskey.

And I have his uncle, the Revolutionary War hero, Gen. Israel Putnam, that was used as the logo for the nail factory, a horse and rider, on the label.

Do you think branding is as influential to consumer decision-making in the cannabis category?

It’s a new category. We no longer have to buy unmarked baggies from a dealer or a guy on the street. But when I go into a dispensary, I’m overwhelmed.

And the ones that I’ve been in, there’s no marketing. I have to choose from a menu over the budtender’s head.

Somebody helps walk me through it, but I’m not really interacting with it.

And what happens when (consumers) bring products home?

How do you stand out? Some cannabis packaging really stands out, like Fireball Cannabis gummies.

Do you think craft cannabis is at all as popular as craft beer was in the 1980s and ’90s?

From my view in Massachusetts, the popularity is just beginning as recreational cannabis has been legal only a few years.

To me, craft means real people using great ingredients to make innovative or better products.

The dispensaries here are handcrafting every product, whether its flower, drinks, cookies, gummies, etc.

So few brands can market across the country like they do in Canada with the big companies like Tilray.

But trials are really important: Getting budtenders to understand the products and creating a store experience. It’s very similar to building a craft-whiskey brand.

For example, I need those budtenders to put us on the menu in a cocktail; otherwise, we’re just a bottle sitting on the bar.

Source: https://mjbizdaily.com/rhonda-kallman-boston-harbor-distillery-samuel-adams-cannabis-branding/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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