Business
Cannabis retailers extending 4/20 promotions from 1 day to up to a month
Every year on 4/20, cannabis retailers across the U.S. gear up to celebrate the unofficial April 20 marijuana holiday with promotions, deals and in-store events aimed at attracting new customers and keeping the ones they have.
While this year is no exception – coming three years after the start of the COVID-19 pandemic – many retailers are shifting their focus from 4/20 being a one-day event to a week- or even monthlong celebration with different daily promotions and other straightforward pitches intended to attract customers.
Kate Nelson, a senior vice president of New York-based Acreage Holdings, described the multistate operator’s plans for 4/20 as more of a “spring break” than a one-day event.
“Our goal is not to get everyone in the store on the same day,” she said. “We want all of our guests to have a wonderful experience.
“We’re having a different activation every day and volume-pricing opportunities. We’re doing a giveaway at the 20-minute mark of every hour.”
4Front Ventures, a Phoenix-based MSO, is allowing a few third-party vendors to hold pop-up events at its Mission retail outlets.
The deals offered won’t be complicated, but they will vary by state, said Kristie Shaw, the company’s vice president of retail.
For example, the first 200 customers who spend $80 at one of the company’s stores will get an eighth for $4.20. If they spend $150, they get a quarter for $4.20.
“Last year and in previous years, you’d go to dispensaries and it would be a laundry list of things they have on sale,” Shaw said.
“Having a really easy promotion to understand is critical and is going to be important.”
Some businesses also use 4/20 to launch new brands and products.
The Flower Shop, a Phoenix-based vertically integrated company with operations in Arizona and Utah, is launching three brands in April to coincide with 4/20:
- The female-focused Ladylike.
- High Tide, a THC-infused seltzer.
- High Variety, which involves a range of cannabis products.
The Flower Shop is offering 20 days of 4/20 at its outlets to ensure it can accommodate the anticipated foot traffic, said Greta Brandt, the company’s president.
“It will alleviate a lot of the traffic issues we have,” Brandt said. “From an operational standpoint, we’re trying to spread out the deals so we make sure we’ve got the inventory.”
While flower was the dominant category consumers purchased pre-pandemic, the market has since shifted, Brandt said.
“There’s been diversification of product selection because of COVID,” she said. “Now it’s vape and edibles.
“The larger consumer base is interested in the convenience and confidentiality – they don’t smell like flower or pre-rolls.”
New York-based MSO Curaleaf Holdings is celebrating daily leading up to 4/20 with exclusive giveaways and events, said Dinesh Penugonda, vice president of retail operations.
New this year is Curaleaf’s revamped rewards program, which covers 14 states and boasts more than 1.8 million members.
Customers earn loyalty points to be redeemed on future purchases at any Curaleaf-operated store in the U.S.
Appealing to newbies
4/20 is a great way to attract – and keep – new customers.
The average new-customer return rate for the top 10 redeemed discounts was 35.9% last year, and the average customer repeat rate for all 4/20 discounts is about 22.8%, according to Treez, an Oakland, California-based company providing cannabis industry software, including point-of-sale and inventory-management services.
“Last year during 4/20, aggregated sales grew 25%,” Treez CEO John Yang said. “This year, we expect a lower increase overall as consumers spend less per order.
“However, total sales will continue to grow on a same-store basis – perhaps 10% to 15% over 2022.
“Last year, total number of transactions rose 36%, and (the) total number of customers purchasing cannabis at Treez retailers increased 34% compared to the year prior. We expect to see similar increases in total transactions, perhaps slightly lower in terms of new consumers.”
No matter how cannabis businesses approach 4/20, the day historically has been a boon for them.
Retailers purchased 26% more product in March than they had last year to stock up for the unofficial cannabis holiday, said Ryan Smith, co-founder and executive chair of the wholesale online cannabis marketplace LeafLink.
“This will really put a strain on the supply chain, so it’s best to be as prepared as you can be,” he said.
“Prices have been low, and people are stocking up. Even if margins are tight, get as many units as you can.”
Smith said many companies placed orders a month in advance to ensure they have enough product on hand to satisfy customer demand.
Top brands can sell as much as $5 million in products in the four-week period leading up to 4/20.
“It’s always a scramble in the last two weeks before 4/20,” Smith said. “People can place all the orders they want, but if they can’t get that product to them, they could run out of inventory on 4/20, which is the worst.”
Pandemic hangover
This year’s 4/20 celebration also marks three years since the start of the COVID-19 pandemic, a public health emergency that forced cannabis retailers to pivot.
Like all businesses that were deemed essential during the early days of the pandemic, cannabis retailers implemented protocols designed to keep their customers and staff safe from the virus.
Some of those practices remain in place – think curbside pickup and drive-thru services – while others have fallen by the wayside.
Denver-based Native Roots, for example, implemented online ordering and curbside pickup during COVID-19 – a service that’s proved so popular the company is revamping its website to make it easier for customers to navigate.
The new version will launch this summer, said Buck Dutton, Native Roots’ vice president of marketing.
“Customers want to shop online,” he said. “They don’t need to spend 30 minutes talking to a budtender.”
Native Roots also opened a drive-thru window at one of its Denver shops that is as popular now as it was during the pandemic.
Online ordering and drive-thru windows were key during the pandemic for Good Day Farm, which operates retail locations in Arkansas, Mississippi and Missouri and as a brand in Louisiana.
“COVID allowed for us to make positive changes to our sales floors and our online menus, which we have kept in place,” said Amy Dailey, vice president of marketing for the Little Rock, Arkansas-based company.
But for other operators, many of the practices adopted during the pandemic have fallen by the wayside.
The Flower Shop implemented curbside pickup to streamline the contactless process during COVID-19 and offered delivery service for its medical marijuana customers in Arizona and Utah. The company has since discontinued delivery service in Arizona.
“Medical delivery didn’t support continuing that operation,” Brandt said. “Arizona doesn’t allow recreational delivery yet.”
Post-pandemic, Curaleaf expanded its home-delivery networks, curbside options, touchless-payment solutions and drive-thru access to ensure its customers are comfortable shopping at its stores.
“As each market is different,” Penugonda said, “we continue to innovate new ways to service our customers at each location based on their feedback.”
Source: https://mjbizdaily.com/cannabis-retailers-extend-420-promotions-from-1-day-to-up-to-a-month/
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
-
Business3 years agoPot Odor Does Not Justify Probable Cause for Vehicle Searches, Minnesota Court Affirms
-
Business2 years agoNew Mexico cannabis operator fined, loses license for alleged BioTrack fraud
-
Business2 years agoAlabama to make another attempt Dec. 1 to award medical cannabis licenses
-
Business3 years agoWashington State Pays Out $9.4 Million in Refunds Relating to Drug Convictions
-
Business2 years agoMarijuana companies suing US attorney general in federal prohibition challenge
-
Business3 years agoLegal Marijuana Handed A Nothing Burger From NY State
-
Business3 years agoCan Cannabis Help Seasonal Depression
-
Blogs3 years agoCannabis Art Is Flourishing On Etsy
