Business
Cannabis retailers extending 4/20 promotions from 1 day to up to a month
Every year on 4/20, cannabis retailers across the U.S. gear up to celebrate the unofficial April 20 marijuana holiday with promotions, deals and in-store events aimed at attracting new customers and keeping the ones they have.
While this year is no exception – coming three years after the start of the COVID-19 pandemic – many retailers are shifting their focus from 4/20 being a one-day event to a week- or even monthlong celebration with different daily promotions and other straightforward pitches intended to attract customers.
Kate Nelson, a senior vice president of New York-based Acreage Holdings, described the multistate operator’s plans for 4/20 as more of a “spring break” than a one-day event.
“Our goal is not to get everyone in the store on the same day,” she said. “We want all of our guests to have a wonderful experience.
“We’re having a different activation every day and volume-pricing opportunities. We’re doing a giveaway at the 20-minute mark of every hour.”
4Front Ventures, a Phoenix-based MSO, is allowing a few third-party vendors to hold pop-up events at its Mission retail outlets.
The deals offered won’t be complicated, but they will vary by state, said Kristie Shaw, the company’s vice president of retail.
For example, the first 200 customers who spend $80 at one of the company’s stores will get an eighth for $4.20. If they spend $150, they get a quarter for $4.20.
“Last year and in previous years, you’d go to dispensaries and it would be a laundry list of things they have on sale,” Shaw said.
“Having a really easy promotion to understand is critical and is going to be important.”
Some businesses also use 4/20 to launch new brands and products.
The Flower Shop, a Phoenix-based vertically integrated company with operations in Arizona and Utah, is launching three brands in April to coincide with 4/20:
- The female-focused Ladylike.
- High Tide, a THC-infused seltzer.
- High Variety, which involves a range of cannabis products.
The Flower Shop is offering 20 days of 4/20 at its outlets to ensure it can accommodate the anticipated foot traffic, said Greta Brandt, the company’s president.
“It will alleviate a lot of the traffic issues we have,” Brandt said. “From an operational standpoint, we’re trying to spread out the deals so we make sure we’ve got the inventory.”
While flower was the dominant category consumers purchased pre-pandemic, the market has since shifted, Brandt said.
“There’s been diversification of product selection because of COVID,” she said. “Now it’s vape and edibles.
“The larger consumer base is interested in the convenience and confidentiality – they don’t smell like flower or pre-rolls.”
New York-based MSO Curaleaf Holdings is celebrating daily leading up to 4/20 with exclusive giveaways and events, said Dinesh Penugonda, vice president of retail operations.
New this year is Curaleaf’s revamped rewards program, which covers 14 states and boasts more than 1.8 million members.
Customers earn loyalty points to be redeemed on future purchases at any Curaleaf-operated store in the U.S.
Appealing to newbies
4/20 is a great way to attract – and keep – new customers.
The average new-customer return rate for the top 10 redeemed discounts was 35.9% last year, and the average customer repeat rate for all 4/20 discounts is about 22.8%, according to Treez, an Oakland, California-based company providing cannabis industry software, including point-of-sale and inventory-management services.
“Last year during 4/20, aggregated sales grew 25%,” Treez CEO John Yang said. “This year, we expect a lower increase overall as consumers spend less per order.
“However, total sales will continue to grow on a same-store basis – perhaps 10% to 15% over 2022.
“Last year, total number of transactions rose 36%, and (the) total number of customers purchasing cannabis at Treez retailers increased 34% compared to the year prior. We expect to see similar increases in total transactions, perhaps slightly lower in terms of new consumers.”
No matter how cannabis businesses approach 4/20, the day historically has been a boon for them.
Retailers purchased 26% more product in March than they had last year to stock up for the unofficial cannabis holiday, said Ryan Smith, co-founder and executive chair of the wholesale online cannabis marketplace LeafLink.
“This will really put a strain on the supply chain, so it’s best to be as prepared as you can be,” he said.
“Prices have been low, and people are stocking up. Even if margins are tight, get as many units as you can.”
Smith said many companies placed orders a month in advance to ensure they have enough product on hand to satisfy customer demand.
Top brands can sell as much as $5 million in products in the four-week period leading up to 4/20.
“It’s always a scramble in the last two weeks before 4/20,” Smith said. “People can place all the orders they want, but if they can’t get that product to them, they could run out of inventory on 4/20, which is the worst.”
Pandemic hangover
This year’s 4/20 celebration also marks three years since the start of the COVID-19 pandemic, a public health emergency that forced cannabis retailers to pivot.
Like all businesses that were deemed essential during the early days of the pandemic, cannabis retailers implemented protocols designed to keep their customers and staff safe from the virus.
Some of those practices remain in place – think curbside pickup and drive-thru services – while others have fallen by the wayside.
Denver-based Native Roots, for example, implemented online ordering and curbside pickup during COVID-19 – a service that’s proved so popular the company is revamping its website to make it easier for customers to navigate.
The new version will launch this summer, said Buck Dutton, Native Roots’ vice president of marketing.
“Customers want to shop online,” he said. “They don’t need to spend 30 minutes talking to a budtender.”
Native Roots also opened a drive-thru window at one of its Denver shops that is as popular now as it was during the pandemic.
Online ordering and drive-thru windows were key during the pandemic for Good Day Farm, which operates retail locations in Arkansas, Mississippi and Missouri and as a brand in Louisiana.
“COVID allowed for us to make positive changes to our sales floors and our online menus, which we have kept in place,” said Amy Dailey, vice president of marketing for the Little Rock, Arkansas-based company.
But for other operators, many of the practices adopted during the pandemic have fallen by the wayside.
The Flower Shop implemented curbside pickup to streamline the contactless process during COVID-19 and offered delivery service for its medical marijuana customers in Arizona and Utah. The company has since discontinued delivery service in Arizona.
“Medical delivery didn’t support continuing that operation,” Brandt said. “Arizona doesn’t allow recreational delivery yet.”
Post-pandemic, Curaleaf expanded its home-delivery networks, curbside options, touchless-payment solutions and drive-thru access to ensure its customers are comfortable shopping at its stores.
“As each market is different,” Penugonda said, “we continue to innovate new ways to service our customers at each location based on their feedback.”
Source: https://mjbizdaily.com/cannabis-retailers-extend-420-promotions-from-1-day-to-up-to-a-month/
Business
Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light
Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).
The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.
India’s Indigenous LEO Satellite Vision
Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.
The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.
According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.
The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.
Regulatory Process Moves Forward
Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.
The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.
Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.
Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.
Broadband, Mobile Connectivity, and Strategic Applications
Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.
The company also intends to establish 20 to 22 ground stations across India to support network operations.
Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.
Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.
Major Step for India’s Space and Telecom Sectors
Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.
The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.
Business
Alleged Crores Pharma Scam Mastermind Arrested from Surat
After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.
Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.
Fake Business Deals and Dishonoured Cheques Used in Fraud
Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.
In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”
Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.
Multiple Identities and Repeated Fraud Pattern
Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.
Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.
Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.
Multi-State Surveillance Leads to Arrest in Surat
A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.
Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.
Growing Threat of Corporate Identity Fraud
The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.
Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.
Experts Urge Stronger Due Diligence in High-Value Transactions
Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.
Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
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