Business
Cannabis Company Sued for Not Getting People High Enough – Inflated THC Potency Claims Cause California Lawsuit
Can you sue if your cannabis product has inflated THC percentagesj on the packaging?
The latest lawsuit making waves in the US cannabis industry is against the makers of Jeeters’ pre-rolled joints. The lawsuit alleges that the giant company has been falsifying details of its THC composition. According to the lawsuit, the joints do the opposite of what the company claims, as it contains far less THC compounds than stated.
Jeeter brand’s prerolled joints are some of the most popular cannabis joints in the market. And their catchphrase, “get you to mars quicker than Elon Musk”, has appealed to several cannabis lovers and is one of the reasons why the products have sold very well in the market.
Smoke Jeeters To Stay Closer to Earth
The lawsuit was filed early this month in the Superior Court in Los Angeles. The plaintiff alleged that the THC composition claims on the Jeeter labels are far from correct. They explained that the defendants have dramatically overstated THC content on all products by DreamFields Brand Inc. and Med for America Inc. The complaint also reads that the defendants intentionally misled consumers into assuming that the psychoactive effects of THC in the prerolls are more effective than they are.
According to the lawsuit, the producers of Jeeter cannabis joints are falsifying claims to push sales and make more profits. This is because most cannabis lovers are all about potency, and when they can, they are always willing to pay a premium.
Two California residents brought on the lawsuit, and they are represented by the Santa Monica-based law firm Dovel & Luner. The 26-page lawsuit was filed on October 20 by Long Beach residents Jasper Centeno and Blake Wilson of Fresno. These plaintiffs seek to be compensated with unspecified damages and restitution. The law firm also says it is working towards elevating the lawsuit’s status to a class action.
The California Department of Cannabis Control rule establishing a 10% margin of error for the THC concentration reported on the packaging forms the basis of the complaint. The real THC of the product must be between 27 and 30%, according to the lawsuit, if the THC content is expressed as a percentage and is listed as 30%. The counsel for the plaintiffs cited testing of Jeeter products conducted by Weed Week and reported in a September article, which revealed that the THC level in some products was far lower than stated on the label.
According to the complaint, the Baby Jeeter Fire OG Diamond Infused 5-Pack Preroll’s THC content was listed on the label as being 46%. However, the independent lab testing revealed that the product’s real THC concentration was far lower, ranging from 23-27% THC. The THC concentration was therefore exaggerated by 70 to 100%, which is far greater than the 10% margin of error permitted by California laws.
Basis of The Plaintiff’s Claims
According to state law, marijuana businesses must test their products for poisons and other contaminants besides THC. A certificate of analysis that must be given to state regulators contains the findings of those tests.
Several items from the Jeeter range were tested by Weed Week, including Baby Jete Fire OG Diamond Infused joints, which were reported to have 46% THC by weight. The certificate of analysis for the product also revealed a 46% THC concentration. According to Weed Week, testing revealed that the real content was between 23% and 27%, representing an “implied inflation” of up to 100%.
In response to WeedWeek’s findings for the Fire OG product, Georg Kallert of Landau Labs, which tested items for Jeeter, stated: “A check of provided CoAs shows moisture content analysis was conducted differently from Landau Labs…thus final results were falsely lowered.” Also, in response to WeedWeek’s claim that Jeeter’s Churros Diamond Infused 5-Pack Preroll has implied THC inflation of 28% to 42%, Kallert stated that Landau Labs stood by its findings.
A Baseless and Ludicrous Case
The Jeeter brand described the lawsuit as “baseless and ludicrous”. In an email, the team explained that the claims were lies. It can be recalled that Forbes claimed that Jeeter joints, sold in millions each year, were the best-selling pre-rolls in the nation last year.
The team explained that the accusations were false and intended to destroy the brand’s reputation and business procedures. They stressed that they are proud of their adherence and dedication to the independent, third-party testing requirements set forth by the state. As a firm, they place a high value on the product and its integrity, and they take all necessary legal precautions before releasing the product.
The brand statement reads, “Our love for cannabis and our commitment to morality, values, and culture formed the basis of the firm we have developed. We are proud of all the jobs we have produced and the progress we have made in the sector. We take these allegations extremely seriously and are eager to learn the truth, no matter how absurd and unfounded they are.”
To prove their innocence, the brand has challenged the plaintiffs and other complainants to show where they have violated their stated THC contents. In the concluding part of the email, the company stated that it looks forward to the truth emerging.
The weed week article did point out that the experiment was imperfect since it did not take into consideration factors like how long the products had been on store shelves or whether they had possibly been exposed to severe temperatures. According to Weed Week, the test implies potency inflation is rampant in California. The results, however, are insufficient to apply to any specific brand, business, product, or testing facility. The article also mentions that Jeeter items were tested twice, with the second round including a bigger sample size and Jeeter paying for the products’ costs. Between 28% and 42% of inflation was visible in the second round.
Final Note
The main reason customers buy cannabis is its therapeutic and psychological effects, and the THC level of the product substantially drives those therapeutic and psychological effects. Like attorney Christin Cho of Dovel & Kuner said, consumers are willing to pay more for cannabis products with higher THC concentration and anticipate spending less for cannabis goods with lower THC content.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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