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Art-focused retailer sprouts in a central California cannabis desert

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Being one of a small number of stores in a cannabis desert might seem like an easy proposition: Open your doors and let customers roll in, unencumbered by competition.

But as Lauren Fontein, founder and president of The Artist Tree marijuana chain in California, learned when she opened a store in Fresno (population 500,000), being a cannabis oasis comes with its own challenges.

These include a community inexperienced with cannabis, staffing issues and more.

“It really is a cannabis desert,” Fontein said of California’s Central Valley, a more conservative, agricultural area of the state.

“People really didn’t have that experience of being able to shop in a licensed dispensary.”

While California launched an adult-use marijuana market in 2018, Fresno didn’t award its first licenses until fall 2021, Fontein recalled, long after most other big cities in in the state.

Before that, there were no cannabis stores in Fresno or the surrounding areas.

The only legal options for consumers to access marijuana retail included using delivery services or driving to Merced, which is about an hour away, Fontein said.

Busy from ‘minute one’

In contrast to Artist Tree stores in highly competitive markets such as Los Angeles and Riverside County, which didn’t experience a surge of customers when they first opened, “The Fresno location was super busy from minute one,” Fontein said.

The clientele ranged from seniors with medical marijuana patient cards to recreational customers who previously drove long distances to purchase regulated cannabis.

“We had somewhat of an idea that we would be busy, but (we) underestimated that – and how quickly we had to ramp up with staff,” Fontein said.

The Fresno Artist Tree location started with about 25 employees when it opened and gradually added more.

Today, the store has about 75 employees, Fontein said. The company’s other retail locations, meanwhile, have 20-40 employees apiece.

The Fresno location continues to see a higher volume of consumers than other Artist Tree stores, and therefore it needs more staff, Fontein explained.

“Once we got open, we were luckily able to find a lot of people that were really interested in working in a dispensary. It hasn’t been an issue to find people that are interested, and we’re continuing to expand the team,” Fontein said.

“Our business model is to have guides on the sales floor that can help customers (on a) one-on-one basis. So, it’s a model that inherently requires more staff than a behind-the-counter sales model.”

Friend of the arts

The Artist Tree also has used community outreach to help garner customers.

The retailer says its “whole business model is built around promoting local artists,” and the store functions as an art gallery as well as a cannabis store.

To find artists to feature in the store, Fontein first looked to Fresno’s local art scene.

“Even before we opened, I did a lot of outreach in the city to connect with the Fresno Arts Council and different artists groups,” Fontein said.

That outreach led to the retailer being included in a monthly ArtHop organized by the Fresno Arts Council, which hosts exhibits at different venues, along with refreshments and entertainment.

Fontein said that ArtHop participants wishing to visit The Artist Tree must be 21 or older (or 18 with a medical marijuana card) and have their IDs checked before entering the store.

The events in Fresno have gone so well that The Artist Tree location in West Hollywood is trying to organize its own ArtHop-like event and has reached out to local hotels and other businesses to participate.

Because cannabis is less entwined with Fresno’s culture than it is in cities such as Los Angeles and San Francisco, effective marketing is especially important to the Fresno store’s success.

Fresno prohibits cannabis billboards, so The Artist Tree location there advertises in the Fresno Flyer, a local alternative newspaper, and also participates in more local community events than its other stores do, Fontein said.

For example, The Artist Tree has a “big presence” at the local FresYes Fest in March. Though the business can’t sell products, it can give away swag and use the opportunity to be visible in the community.

“The idea is to get in front of the entire community and people who might be interested in trying (cannabis) once they talk to us and learn about our business,” Fontein said.

The Fresno location also hosted a blood drive with the Central California Blood Center a few months ago, and customers who donated blood received a store discount.

“We completely filled the donation spots,” Fontein said.

The company held a Thanksgiving food drive and Christmas toy drive, Fontein said.

It also hosts art classes in a restaurant next to the store in conjunction with a company called Paint Party USA. Product discounts are offered to consumers who take the classes.

“It’s another way to lean into the art aspect of our business and collaborate with other businesses in the community,” Fontein said. “It’s raising awareness.”

Source: https://mjbizdaily.com/art-focused-retailer-sprouts-in-california-cannabis-desert/

Business

Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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