Business
A Boom or Bust to the Black Market? – Cookies to Start Selling Their Legendary Marijuana Seeds Directly to Consumers
Can the best genetics on the market help put a dent in illicit cannabis sales?

The co-founder and CEO of Cookies are Gilbert Milam Jr., better known by his stage name Berner.
Berner is to Cookies what Steve Jobs is to Apple, and Elon Musk is to Tesla; it’s impossible to talk about the origin of Cookies without him. Berner, a Bay Area rapper, founded the Cookies brand and now acts as CEO of the company, which manages everything from retail outlets to clothing.
According to him, Cookies is the world’s first legitimate $1 billion cannabis brand. “We’re a billion-dollar firm,” he told Insider, “based on sales, growth, and potential growth.” The company has grown from a hoodie logo to a billion-dollar business/
A Name and Brand That has Grown So Wide
Whether you live in a state where marijuana is legal or not, you’ve probably heard about Cookies.
In addition to its 49 marijuana dispensaries, Cookies is perhaps most known for its famous clothing brand of the same name, distributed worldwide. (It’s a not-so-subtle reference to a similar cannabis strain name with legal issues.)
Cookies hoodies with distinctive blue strings and matching logos may be found in U.S. apparel chains such as Zumiez, in the company’s two departmental stores, and in music videos dating back nearly a decade.
Berner stated on a podcast appearance in late 2021 that the clothing brand alone generated over $50 million in revenue last year. Fans will spend the night outside to be the first in the queue when a new Cookies dispensary opens.
Berner’s successful careers as a rapper and clothes and cannabis entrepreneur are inextricably linked. Berner rose to renown in the hip-hop industry while working at a Bay Area cannabis dispensary called The Hemp Center in the latter years of the last decade.
To suggest that Cookies has grown fast in recent years would be an understatement: Cookies grew from zero to 49 retail marijuana dispensaries between 2018 and 2022. In addition, the company opened two flagship clothing stores in San Francisco and Los Angeles.
Berner’s increased prominence as a famous artist feeds into the reputation of the clothing line and the marijuana dispensaries, driving the business’s growth primarily through organic promotion. As his popularity as a musician has increased, so has the brand he developed. What’s more? Cookies have announced that the brand will start selling weed seeds for home cultivation.
Turning challenges into opportunities
In an on-stage conversation with MJBizDaily’s Bart Schaneman on Wednesday, the catchphrases co-founder and CEO of Cookies provided further insights:
- Regarding medical cannabis: Berner stated that it felt like a “second chance at life” after his recent cancer diagnosis and treatment. I’ve seen the benefits of cannabis firsthand and have personally experienced them.”
- On Collaborations: “I adore working with others, I’ve always considered myself a social butterfly.” According to Berner, Cookies works with operators passionate about cannabis, the plant, and what they do. We’re looking for people that get the atmosphere.” I can work with you if we get along.”
- On legacy: “I want to make certain that when I die, particularly after coming near to death,” there are solid plans for Cookies. “I don’t want a lot of blue structures all over the place with no purpose or vision.”
- On opportunities on the East Coast: Berner stated that he is so thrilled about the possibilities on the East Coast that he is considering purchasing a home there. “I f***ing adore New York….” Right now, New York has an entirely different vibe.” “I think Pennsylvania is going to be big,” he added.
- On overcoming the illicit market and selling seeds directly to consumers: “It’s simple – you grow something that the streets don’t have,” Berner explained. “It’s difficult to compete with the illicit market because weed is much cheaper, but if you have some s*** that no one else has, they’ll come.” You compete by simply showing up with fire. That is how you triumph. It all comes down to genetics.” The black market could also flourish to new levels once Cookie’s genetics are grown by illegal operators, too.
On the Main Stage, cannabis leaders and advocates discussed the current obstacles and prospects in the cannabis sector with MJBiz CEO Chris Walsh.
The Parent Co.’s CEO, Troy Datcher, said the company’s home state of California is proving difficult, with a robust illicit market and heavy taxes. To cope with the storm, the firm has stuck to its objective of becoming a national brand, despite slashing its head numbers by 33%. “We needed to safeguard our balance sheet,” Datcher explained. “We have one of California’s largest balance sheets.”
“We need to invest funds and resources to recruit talent to support us on this journey.” What keeps Datcher going? “We’re enthusiastic about the industry we’re developing, bringing Black and brown folks to the table and pushing (U.S. Sen.) Cory Booker and everybody in Washington to get off their asses and help us accomplish this thing,” he said.
According to Nancy Whiteman, co-founder, and CEO of Colorado-based edibles firm Wana Brands, some of her biggest challenges are state rules, a lack of enforcement, price compression, and the presence and hazards of delta-8 THC. “A kid died after consuming delta-8 items,” she explained.
“What will happen when that is made public?” Will all THC be labeled as dangerous?” Whiteman urged the business to lobby the FDA to regulate CBD and hemp. Reaching new, emerging economies and concentrating on innovation are opportunities that encourage Whiteman to overcome problems. “What cannabis can be,” she explained.
Delta-8 THC is also a challenge for Marijuana Policy Project President and CEO Toi Hutchison, who said the advocacy group’s campaigns are experiencing “donor fatigue.” “We’re getting the general populace to understand that our work in cannabis is not done,” she said. “We are still arresting 600,000 people every single year.”
She said education is key to battling the proliferation of delta-8 THC. “Bans never work, prohibition never works,” she said. “It’s really important that we use the words’ synthetic cannabinoids.”
Conclusion
While the Cannabis industry no doubt continues to face a mountain of challenges, many opportunities still present for people willing to look. And this is precisely what Berner did. There’s a gap in the supply of home cultivars with cannabis seeds, and Cookies will be filling such a gap in the market. While home cultivators may be happy, the move will most likely not make a dent in the black market, in fact, it may actually help the black market as now Cookies’ genetics will be grown by “everyone” and available on the street. Did supermarket put restaurants out of business? No. Food prep requires work and time, just like growing cannabis. While some will enjoy 8 to 12 weeks of cultivation, most will just go right to the “prepared meals” area and buy lunch or dinner.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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