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Your Pothead Cousin from Boawww-ston! – Sam Adams Maker Jumps into the Cannabis-Infused Iced Tea Market

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Boston Beer Company expands from beer and hard cinder into marijuana beverages

The Boston Beer Company, Inc., is a prominent company behind popular hard drinks like Angry Orchard, Samuel Adams, and Truly Hard Seltzer. The company, late last month, announced the launch of cannabis-infused iced teas, a new line of products called TeaPot.

Based on the press release published on the 23rd of May 2022, TeaPot is the first cannabis-infused beverage to be produced by the company. It is said that the drink will be available to the general public in selected providers across Canada from early July.

The company’s debut production will be the Good Day Iced Tea which contains Pedro’s Sweet Sativa, a strain commonly grown in Ontario Canada, and real lemon black tea. The cannabis is said to be purchased from Entourage Health Corp, a renowned licensed farm. Every bottle of  Day Iced Tea contains 5mg of THC, which makes it ideal for nighttime and daytime use.

Considering the popularity of ciders, hard iced tea drinks, and several variations, this creative thinking from Boston Beer is a forward-thinking move. Besides, it represents a seismic transition in social drinking.

Paul Weaver, the Boston Beer Company’s Head of director during an interview with High talked greatly about the new line of products. He affirmed that TeaPot is formulated to be as alluring as the brand itself. He added that cannabis beverages have done to be the highest social form of marijuana consumption. It’s as come to be changing the trend of being a solitary cannabis user. There’s no longer the need to excuse yourself to join the party later on.

Weaver affirmed that while the current hype surrounding the effects and profiles of the fill-spectrum term is significant, especially in the flower space, beverage markers are only interested in their all taste. According to Weaver, it’s a pleasant balance between lemon and tea with a sprinkle of sweetness and zero cannabis aroma or taste. He added that the company is experienced in formulations of ice tea with great taste. Not adding the cannabis flavor or aroma gives the beverage some level of discreteness.

Weaver continued by saying that Boston Beer’s expansion into the cannabis space is reflective of the continuous growth of the company. He spoke of Dave Burwick, the company’s CEO as a man who loves challenges and prompts all his staff to push the beverage firm to become the best in the world. A lofty ambition, weaver added.

This has motivated the company to move from craft beer and then venture into hard cider won’t the creation of the Angry Orchard brand. The company then evolved to formulate flavored malt beverages like hard seltzers and Twisted Tea. Now, the company has ventured into cannabis-infused beverages.

Pedro’s Sweet Sativa – the TeaPot Cannabis Strain

The cannabis strain used to formulate TeaPot is the Pedro’s Sweet Sativa. The strain is rich in terpenes such as pinene and beta-caryophyllene and it is characterized by sweet-smelling spicy undertones. The cultivar is a hybrid dominant in Sativa having a parent of White Russian, Dominican Sativa, and an unintended indica to increase THC potential.

According to Weaver Pedro’s train can be gotten in pre-rolls, as whole flowers, or in carts. He added that Pedro’s when compared to other strains in Canada is a legend. The train has been around since the era of medical cannabis legislation. And from his recollection, he asserted that when recreational use of cannabis kicked off, it was one of the first strains many people knew by name and sought after. Pedro’s indeed has a rich history.

The train is quite uplifting, and it is generally known for its excellent Sativa qualities. If you believe in Pedro’s qualities as we do, you should already know that Boston bear is offering you the best strain available. Weaver added. In his words, it only makes all the sense to pick the best strain and infuse it into the blend of daytime and nighttime iced tea.

Looking at the data published by Headset retail in 2020, shares of the cannabis-infused beverage market in Canada increased by 850% 2020. This makes it double the size of the cannabis-infused beverage market in the US courts of some federal level restrictions.

According to the CEO of The Boston Beer Company, Dave Burwick, the objective of the company is to become the most creative consumer-focused firm across the globe. He added that the company has successfully launched several beers and canned cocktails like hard ciders, hard teas, and hard seltzers. Hence, they are motivated by the constant growth witnessed by the cannabis beverage sector and strongly believe it is one of the frontiers for the next innovation.

Dave also mentioned that as the company patiently waits for further legislation in the US, it will continue to develop and formulate new products. Products that will comply with the cannabis regulations set by the Canadian government.

VinePair affirmed that the success of Boston Beer Company lies in its capacity to adapt, venturing into hard iced teas, ciders, and craft brews. In fact, Twisted Tea witnessed unparalleled success during the Covid Pandemic. Although some of the success is attributed to an unexpected event that transpired during the Pandemic.

Twisted Tea saw an increase in popularity which caused a surge in its stock in 2020. While the market was quite volatile at that time, Twisted Tea stock continued to skyrocket courtesy of an unexpected event.

A man who goes by Barry Allen went viral for knocking out a drunk racist man who went out of control and had it coming. Allen knocked out the racist drunk man with a Twisted Tea can, a turn of events that made Boston Beer Company popular. Allen who was referred to as “TeaKO” handled the situation like most people claimed they would.

Conclusion

Boston Beer Company is clearly a company that adapts with the time and this has kept the company thriving and competing for many years. Now that the firm has seized the opportunity of venturing into the cannabis market, more should be expected from the brand.

Certainly, the cannabis market will reward Boston Beer Company for such a bold step.

Source: https://cannabis.net/blog/news/your-pothead-cousin-from-boawwwston-sam-adams-maker-jumps-into-the-cannabisinfused-iced-tea-mar

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Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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