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Wilfred Co-Creator Jason Gann on His Cannabis Brand, Delta-8, and Mental Health

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The last time I caught up with Wilfred star-turned-cannabis operator Jason Gann in January 2021, he was weathering the ups and downs of startup cannabis ownership. 

Today, he’s continuing to survive, learn, and grow his brand, Wilfred CBD and Hemp, as well as his entrepreneurial acumen. While doing so, he’s taking the usual entrepreneurial smacks. In addition to steering his brand, Gann is embarking on additional endeavors to grow the brand while giving back to his fans and the cannabis community.

Wilfred Cannabis

Launched in December 2020, the Wilfred Cannabis brand came out the gate in California, highlighted by THC pre-roll smokes shaped like cigarettes. A few months later came CBD smokes rolled similarly. The THC brand began making incremental gains across the California market. Interest was quickly piqued among a loyal fan base for the Australian and U.S. versions of Wilfred, which Gann co-created. The recognition led to book meetings, appearances and sales.

Backed by marketing efforts like in-store demos–with Gann pulling half shifts as himself and half as Wilfred for meet and greets—he reported strong growth potential for the THC brand. He noted that there are plans to possibly expand into Oregon, Washington State, Michigan, and Pennsylvania.

But a double whammy of the pandemic mixed with product and partner issues dealt Wilfred a substantial setback. The growth plans stalled in time. Rather than push on, the THC brand halted in 2021.

Like many aspiring cannabis operators, Gann pivoted to stay operational. With THC efforts on hiatus, he’s focused on the CBD line and Delta-8, a sometimes controversial product offering he stands behind.

Delta-8-THC, a naturally occurring chemical cannabinoid found in small doses in hemp and marijuana plants, certainly has its endorsers and operators like Gann. Many like him support its use for a reported less intense high. Many others have championed Delta-8 for its ability to skirt prohibition laws against Delta-9-THC and be sold legally. 

Most concerns about the Delta-8 revolve around flower quality and potential spraying of solvents during production. Delta-8 proponents push back on the claim, often suggesting that only a few bad actors participate in such practices. Still, many states have placed bans or partial prohibitions on its sale and production while the debate continues. 14 states have passed laws against Delta-8 as of January 2023.

Gann said he became a fan of Delta-8 after being introduced to it during the pandemic.

“I am a big, big spokesman for Delta-8,” said Gann. He added, “It gets a real bad rap but…I’m more productive, my concentration is better and I don’t get anxiety.”

On the CBD side, Wilfred Cannabis continues to source its flower from an unnamed Tennessee-based hemp producer. Each CBD cigarette contains between 80 and 100mg of CBD. Meanwhile, the THC brand is exploring new ways to enter various US markets. Licensing deals in multiple territories, including California, Illinois, New York, and Australia, are being discussed.

Gann touched on several positives he sees in licensing, including “Partnering up with a licensed partner who sees the value in the brand, and they wanna have exclusive rights in that state.”

Now based in Galicia, Spain with his wife and children, Gann splits time between his wife’s home country and the U.S. to meet with brands, production partners, and other business operations.

Doubling Down On Podcast Plans

Podcast plans are also in the works for the Wilfred brand, with one focused on the show and another on the cannabis plant.

It’s been 21 years since Wilfred first appeared in an Australian short film. The short launched two seasons on Australian TV in 2007 and 2010. In 2011, a U.S. version premiered, spanning four seasons and 49 episodes, concluding in 2014. Along the way, the show picked up a dedicated fan following that remains active on Gann’s personal and brand Instagram accounts.

After seeing the wave of success from other nostalgia watchalongs podcasts, Gann decided to launch one for Wilfred fans. Plans are now in the works for Wilfred Dissected, where he, co-stars, and production members will watch and reminisce about episodes and days on set. He also hopes the podcast can help tap into mental health components often discussed on the show. 

“With Wilfred Dissected, there’s something of a behind the scenes reunion,” he said. “But there’s also that mental health aspect that people do reach out to me all the time for.” 

Over the years, Gann has received numerous messages and met with fans in person who have discussed how the show helped with their mental health experiences. To address this aspect, he hopes to also have mental health experts on the show. 

Gann is now refining production measures for the show. Pre-production planning is reportedly close to completion. Booking guests is almost complete as well. Gann reports most principles and select production members have signed on. He has not yet secured U.S. co-star Elijah Wood just yet, citing work schedules, but he remains optimistic it will happen.

Gann also said that discussions for a third Australian series to mark the 20th anniversary could be in the works. However, nothing is planned at this time.  

“I’m not announcing it, but we are talking about it,” he said. “It would be kinda cool to just sort of put a button on the end of it and bring it back where it started.” 

The Cannabis Code

Gann’s second planned podcast endeavor is The Cannabis Code. Billed as Cosmos meets Ancient Aliens meets The Da Vinci Code, each episode plans to feature Gann taking listeners on a journey that connects cannabis to humanity and beyond. Gann’s personal experiences with the plant, mental health and alcoholism over the years inspired the show. 

With six years of sobriety by 2013, Gann abstained from cannabis until season 4 of Wilfred was close to shooting. The decision came from understandings he’d gathered earlier in life, as well as the help of a doctor. To Gann, the decision to use cannabis was more than medical.

“I just felt like I had a spiritual relationship with cannabis that was important for my soul’s journey,” he said. 

The feeling inspired him to explore the spiritual connection cannabis has with some of humanity’s earliest groups and beyond. In The Cannabis Code, he hopes to analyze those connections and what he feels they mean.

“I believe there to be some other healing element component to cannabis that science and medicine can’t yet define,” he said. 

Gann took a particular interest in the Dogon people of Mali. Ancient Dogon stories and prophecies believe cannabis originated from the brightest star in the winter sky, the Two-Dog Star. Known as the two-dog plant to the Dogon, the plant was gifted to humans by a visiting species. The story has been passed down for thousands of years. As such, many believe the Dogon have a connection to extraterrestrial species, one which Gann supports. 

“I don’t believe these people told this story with, what a purpose of playing, like, a 20,000-year-old prank…on the future generations,” he said. 

Gann not only believes that cannabis came from another planet to help expand and evolve our thinking. He claims to have first-hand experience with out-of-this-planet beings. 

“When I was about 27 years old, I had an interaction with a conglomerate of extraterrestrial beings,” he said. 

Since that experience 23 years ago, Gann has explored extraterrestrials, histories and ancient civilizations to learn more. He feels The Cannabis Code helps answer some of those questions. 

“I’ve recently started calling myself a ‘cann-spiracy theorist’ because, for me, I think that there’s so much to this plant,” he said. 

Gann did not provide official release dates for either podcast but hopes to give some updates soon.

Source: https://hightimes.com/news/wilfred-co-creator-jason-gann-on-his-cannabis-brand-delta-8-and-mental-health/

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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Agriculture & Life Sciences

Canada’s Cannabis Industry Urges Government to Support Growing Export Market

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BuzzBuzz Cannabis Business News — 24 November 2025

Canada’s cannabis sector is calling on federal and provincial governments to recognize its fast-growing export potential and extend the same support other regulated industries receive. Industry leaders warn that Canada is losing its early global advantage due to slow regulatory processes, lack of trade promotion, and limited access to government-backed financing.

Canada’s medical-cannabis exporters now generate more than half a billion dollars annually and ship products to major markets including Germany, the UK, Australia, and Poland. Despite this, cannabis remains largely absent from Canada’s official trade and export strategies.

Industry Calls for Streamlined Export System

Paul McCarthy, President of the Cannabis Council of Canada, says the country has everything required to dominate the global medical cannabis trade—except government alignment.

“Our requests are simple,” McCarthy said. “Expedite Health Canada’s export-permit process, integrate cannabis into federal export programs like Global Affairs Canada trade missions and CanExport, and ensure provinces include cannabis in their export strategies.”

He stressed the need for mutual recognition agreements with importing countries to eliminate redundant testing and documentation. Access to Export Development Canada (EDC) and Business Development Bank of Canada (BDC) services also remains off-limits to cannabis exporters, placing them at a steep disadvantage.

“This industry does not just need permission to operate,” McCarthy added. “It needs to be treated like every other legitimate contributor to Canada’s trade objectives.”

Competitors Are Moving Faster

McCarthy warns that while Canada pioneered medical cannabis standards, other countries are rapidly advancing with more flexible and export-friendly systems.

“Faster approvals, lower compliance costs, and active government-backed strategies are helping other nations catch up,” he said. “Canada’s regulatory friction is already costing us global market share.”

Export permits currently must be issued for each shipment—a process that can take weeks—and Canadian testing standards often differ from international requirements, forcing companies to repeat expensive compliance checks.

High Tide CEO: Canada Needs a National Export Strategy

Raj Grover, CEO of High Tide Inc., says Canada risks surrendering its leadership if policymakers remain inactive.

“Canada developed the world’s most advanced cannabis regulatory system and contributed $76.5 billion to GDP since legalization,” Grover said. “But without a National Cannabis Export Strategy, we will lose ground to Australia, Israel, Portugal, and other emerging competitors.”

He noted that Canada’s industry table created by Innovation, Science and Economic Development Canada (ISED) has not met in more than a year—an opportunity wasted.

Grover urged the federal government to introduce domestic GMP certification and potency standards to streamline international market access. “Canadian producers must currently get GMP approval country by country. It’s duplicative and costly. Canada should be setting global benchmarks, not chasing them.”

Germany: A Key Market for Canadian Firms

High Tide recently expanded into Europe with its majority acquisition of Germany’s Remexian Pharma GmbH, giving the company a direct import and distribution channel in Europe’s largest medical-cannabis market.

“Our German strategy is already structured for success,” Grover said. “Through Remexian, we can supply premium medical cannabis at the lowest possible price, helping meet Germany’s quality and cost demands.”

Grover also warned that U.S. companies are already purchasing Canadian firms to stage their own international expansion—another sign that Canada’s leadership position is slipping.

Government Response Remains Limited

In response to industry concerns, a Global Affairs Canada spokesperson said the Trade Commissioner Service “continues to support exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”

However, industry leaders argue that this support is minimal and does not include key tools such as trade missions, export credits, or bilateral agreements that other sectors routinely receive.

A Closing Window of Opportunity

With medical-cannabis exports already exceeding $500 million annually, industry executives say Canada must act quickly to preserve its competitive edge.

As McCarthy warns, without coordinated government support, Canada risks losing high-value pharmaceutical manufacturing, research investments, and thousands of skilled jobs.

And as Grover’s expansion into Germany demonstrates, the industry is moving forward—but whether Canada moves with it may determine if the country remains a global leader or becomes a pioneer that let others capitalize on its breakthroughs.

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Business

A Tipping Point for Cannabis: President Trump Champions CBD & Cannabis Science on Truth Social

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When the President of the United States shares a video about the life changing potential of hemp derived CBD on his personal social media platform, it is more than news, it is a cultural shift.

For decades our government lied to us about cannabis. It demonized the plant, waged war on its users, and filled prisons while allowing pharmaceutical companies to flood the nation with addictive and deadly drugs. For over a century we have been fighting uphill, not just for legalization, but for truth, for science, and for the right to heal ourselves naturally.

Now in 2025, the most powerful political figure on Earth is using his own voice and platform to talk about the endocannabinoid system and the science backed benefits of CBD. That is monumental. It is validation for everyone who has fought, been arrested, been silenced, and been dismissed for telling this truth. The President’s video post is already being described as a pivotal moment in cannabis history, and President Trump CBD Cannabis Science Truth Social is trending across platforms as advocates celebrate the breakthrough.


The Science Behind the Endocannabinoid System

The video begins by introducing something most people, including many doctors, still know little about, the endocannabinoid system. Discovered in the 1990s, the ECS is a network of receptors and signaling molecules that works as the body’s master regulator, coordinating communication between major systems like the nervous, immune, cardiovascular, and digestive systems.

The roots of this discovery go back much further. CBD was first isolated in 1940 by American chemist Roger Adams, but it was Dr. Raphael Mechoulam, an Israeli organic chemist, who fully elucidated the chemical structure of CBD and identified its stereochemistry in the 1960s. His pioneering work not only opened the door to modern cannabinoid science but also earned him the title “Godfather of Cannabis Research.” It was this foundation that led to the identification of the endocannabinoid system itself decades later, revealing how cannabinoids interact with our physiology on a fundamental level.

The ECS is now widely recognized as a vital part of human biology, with extensive research supported by the National Institutes of Health. When functioning properly, the ECS acts like the conductor of an orchestra, ensuring every section plays in harmony. As we age, the system weakens. That imbalance is linked to inflammation, chronic pain, cognitive decline, sleep problems, and many other conditions associated with aging.

Mainstream medicine often addresses these issues with pharmaceutical band aids, dangerous and addictive drugs that treat symptoms rather than root causes. Lifestyle changes such as diet and exercise help, but they only partially support the ECS and do so slowly over time.


Hemp Derived CBD: A Game Changer for Aging

Here is where the science gets exciting. As the video explains, the ECS can be restored much more quickly with hemp derived CBD. Strengthening this system naturally helps the body regain balance, reducing pain, improving sleep, lowering stress, slowing disease progression, and even extending healthy lifespan.

It is not theoretical. One in five seniors is already using CBD to manage pain, arthritis, cancer symptoms, sleep disorders, Alzheimer’s, and more. Despite decades of research and acknowledgment from institutions like the National Institutes of Health, most physicians receive no training on the ECS. There are still no FDA standards for CBD products on the market. If that were the case for any other class of medicine, it would be considered malpractice.

The World Health Organization has confirmed CBD’s excellent safety profile and non addictive nature in its critical review report. The result is that millions of older Americans are suffering unnecessarily when a safe and natural solution exists.

Hemp derived CBD is a powerful first step in restoring balance to the endocannabinoid system, but it is only part of the picture. Research shows that full spectrum cannabis extracts, which include a broader range of cannabinoids and terpenes, can work even more effectively. Complete concentrated cannabis oil, containing the full spectrum of natural endocannabinoids, may deliver the most profound results for certain patients. Expanding access to these therapies will be essential if we want to unlock the full healing potential of this plant.


The Economic and Social Impact

The video cites a powerful figure. A PricewaterhouseCoopers analysis estimates that fully integrating cannabis into the healthcare system could save the United States nearly 64 billion dollars annually. These savings reflect reduced pharmaceutical dependency, fewer hospitalizations, improved chronic disease outcomes, and enhanced quality of life for aging Americans. You can read more about PwC’s research on healthcare innovation here.

It is a financial argument, but it is also a moral one. Why should our elders endure pain, anxiety, and cognitive decline when nature has given us tools to help them live longer, happier, and healthier lives?


A Call to Action: Finish What the Farm Bill Started

The message concludes by crediting the 2018 Farm Bill, championed by President Trump, for legalizing hemp and laying the groundwork for today’s CBD market. The Farm Bill was just the first step.

Now the call is for bold next moves.

  • Educate doctors about the endocannabinoid system
  • Include CBD under Medicare coverage
  • Provide clear federal standards for CBD quality and dosing

These steps would constitute the most significant senior health reform in modern history, one that would transform aging and cement a powerful legacy for any administration that makes it happen.


What This Means for Future Cannabis Medicine

For those of us who have been in the cannabis community for decades, this is not just another news story. It is a signal that our movement is winning. A conversation that was once criminalized and censored is now being amplified by the President of the United States on his own platform.

It means the science is undeniable. It means the truth can no longer be buried. It means the wall of prohibition is cracking, not just legally, but culturally, scientifically, and politically.

It also means that everything we have been fighting for at 420 Magazine since 1993, education, access, healing, and justice, is finally moving full steam ahead. The President Trump CBD Cannabis Science Truth Social moment is proof that science and policy are finally converging.

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