Business
Wilfred Co-Creator Jason Gann on His Cannabis Brand, Delta-8, and Mental Health
The last time I caught up with Wilfred star-turned-cannabis operator Jason Gann in January 2021, he was weathering the ups and downs of startup cannabis ownership.
Today, he’s continuing to survive, learn, and grow his brand, Wilfred CBD and Hemp, as well as his entrepreneurial acumen. While doing so, he’s taking the usual entrepreneurial smacks. In addition to steering his brand, Gann is embarking on additional endeavors to grow the brand while giving back to his fans and the cannabis community.
Wilfred Cannabis
Launched in December 2020, the Wilfred Cannabis brand came out the gate in California, highlighted by THC pre-roll smokes shaped like cigarettes. A few months later came CBD smokes rolled similarly. The THC brand began making incremental gains across the California market. Interest was quickly piqued among a loyal fan base for the Australian and U.S. versions of Wilfred, which Gann co-created. The recognition led to book meetings, appearances and sales.
Backed by marketing efforts like in-store demos–with Gann pulling half shifts as himself and half as Wilfred for meet and greets—he reported strong growth potential for the THC brand. He noted that there are plans to possibly expand into Oregon, Washington State, Michigan, and Pennsylvania.
But a double whammy of the pandemic mixed with product and partner issues dealt Wilfred a substantial setback. The growth plans stalled in time. Rather than push on, the THC brand halted in 2021.
Like many aspiring cannabis operators, Gann pivoted to stay operational. With THC efforts on hiatus, he’s focused on the CBD line and Delta-8, a sometimes controversial product offering he stands behind.
Delta-8-THC, a naturally occurring chemical cannabinoid found in small doses in hemp and marijuana plants, certainly has its endorsers and operators like Gann. Many like him support its use for a reported less intense high. Many others have championed Delta-8 for its ability to skirt prohibition laws against Delta-9-THC and be sold legally.
Most concerns about the Delta-8 revolve around flower quality and potential spraying of solvents during production. Delta-8 proponents push back on the claim, often suggesting that only a few bad actors participate in such practices. Still, many states have placed bans or partial prohibitions on its sale and production while the debate continues. 14 states have passed laws against Delta-8 as of January 2023.
Gann said he became a fan of Delta-8 after being introduced to it during the pandemic.
“I am a big, big spokesman for Delta-8,” said Gann. He added, “It gets a real bad rap but…I’m more productive, my concentration is better and I don’t get anxiety.”
On the CBD side, Wilfred Cannabis continues to source its flower from an unnamed Tennessee-based hemp producer. Each CBD cigarette contains between 80 and 100mg of CBD. Meanwhile, the THC brand is exploring new ways to enter various US markets. Licensing deals in multiple territories, including California, Illinois, New York, and Australia, are being discussed.
Gann touched on several positives he sees in licensing, including “Partnering up with a licensed partner who sees the value in the brand, and they wanna have exclusive rights in that state.”
Now based in Galicia, Spain with his wife and children, Gann splits time between his wife’s home country and the U.S. to meet with brands, production partners, and other business operations.
Doubling Down On Podcast Plans
Podcast plans are also in the works for the Wilfred brand, with one focused on the show and another on the cannabis plant.
It’s been 21 years since Wilfred first appeared in an Australian short film. The short launched two seasons on Australian TV in 2007 and 2010. In 2011, a U.S. version premiered, spanning four seasons and 49 episodes, concluding in 2014. Along the way, the show picked up a dedicated fan following that remains active on Gann’s personal and brand Instagram accounts.
After seeing the wave of success from other nostalgia watchalongs podcasts, Gann decided to launch one for Wilfred fans. Plans are now in the works for Wilfred Dissected, where he, co-stars, and production members will watch and reminisce about episodes and days on set. He also hopes the podcast can help tap into mental health components often discussed on the show.
“With Wilfred Dissected, there’s something of a behind the scenes reunion,” he said. “But there’s also that mental health aspect that people do reach out to me all the time for.”
Over the years, Gann has received numerous messages and met with fans in person who have discussed how the show helped with their mental health experiences. To address this aspect, he hopes to also have mental health experts on the show.
Gann is now refining production measures for the show. Pre-production planning is reportedly close to completion. Booking guests is almost complete as well. Gann reports most principles and select production members have signed on. He has not yet secured U.S. co-star Elijah Wood just yet, citing work schedules, but he remains optimistic it will happen.
Gann also said that discussions for a third Australian series to mark the 20th anniversary could be in the works. However, nothing is planned at this time.
“I’m not announcing it, but we are talking about it,” he said. “It would be kinda cool to just sort of put a button on the end of it and bring it back where it started.”
The Cannabis Code
Gann’s second planned podcast endeavor is The Cannabis Code. Billed as Cosmos meets Ancient Aliens meets The Da Vinci Code, each episode plans to feature Gann taking listeners on a journey that connects cannabis to humanity and beyond. Gann’s personal experiences with the plant, mental health and alcoholism over the years inspired the show.
With six years of sobriety by 2013, Gann abstained from cannabis until season 4 of Wilfred was close to shooting. The decision came from understandings he’d gathered earlier in life, as well as the help of a doctor. To Gann, the decision to use cannabis was more than medical.
“I just felt like I had a spiritual relationship with cannabis that was important for my soul’s journey,” he said.
The feeling inspired him to explore the spiritual connection cannabis has with some of humanity’s earliest groups and beyond. In The Cannabis Code, he hopes to analyze those connections and what he feels they mean.
“I believe there to be some other healing element component to cannabis that science and medicine can’t yet define,” he said.
Gann took a particular interest in the Dogon people of Mali. Ancient Dogon stories and prophecies believe cannabis originated from the brightest star in the winter sky, the Two-Dog Star. Known as the two-dog plant to the Dogon, the plant was gifted to humans by a visiting species. The story has been passed down for thousands of years. As such, many believe the Dogon have a connection to extraterrestrial species, one which Gann supports.
“I don’t believe these people told this story with, what a purpose of playing, like, a 20,000-year-old prank…on the future generations,” he said.
Gann not only believes that cannabis came from another planet to help expand and evolve our thinking. He claims to have first-hand experience with out-of-this-planet beings.
“When I was about 27 years old, I had an interaction with a conglomerate of extraterrestrial beings,” he said.
Since that experience 23 years ago, Gann has explored extraterrestrials, histories and ancient civilizations to learn more. He feels The Cannabis Code helps answer some of those questions.
“I’ve recently started calling myself a ‘cann-spiracy theorist’ because, for me, I think that there’s so much to this plant,” he said.
Gann did not provide official release dates for either podcast but hopes to give some updates soon.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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