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Who Is Buying All the Weed in America?

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$25 Billion in cannabis sales but who is smoking it all?

A few decades ago, it seemed like this present period of acceptance for marijuana and marijuana users would never. So strong was the war on the use of marijuana in those days that different unfounded fears were instilled in many and passed on to others. Fortunately, a paradigm shift has occurred and we are gradually leaving the era of prohibition for the era of legalisation. Many states are legalizing the use of marijuana both for medicinal and recreational use despite the federal government still classifying it as a Schedule 1 drug. This has further increased the demography of people smoking weed in the US substantially over the years with more to follow.

While many are already on the train for marijuana legalisation and acceptance, there are still others that are a bit apprehensive about it. This is because most of these people have held on to stereotypic views about cannabis users as stoners who are addicted and looking for their next fix. The best way to change this perspective will be to show the true picture of what cannabis is in the US presently. It will also be helpful to give an in-depth analysis of who is smoking weed in the US presently. We will be taking a breakdown across different demographic groups to show the extent of the acceptance.

According to data collated by Gallup in July 2022, 16% of Americans say they smoke marijuana. This figure is an upgrade from the range of 12 to 13% that was actively recorded between 2016 and 2021. This shows that there has been a consistent increase in the number of active cannabis users over the past 5 years. This effect can be attributed to the increased awareness about the medicinal benefits of cannabis. Likewise, the 2020 pandemic also contributed to this increase as many resorted to the use of marijuana for calm amidst the fears of the lockdown. This percentage of users cuts across different types of people in the country.

More females are getting in on the act

The general belief has always been that most cannabis users are ragged males or stoners washed up in an alley or basement. This cannot be farther from the truth. An in-depth look into the data collated by Gallup shows that 18 percent of men and 14 percent of women in the US smoke marijuana. This is a figure considering where we’re coming from.

A special subset of the women gradually increasing these figures are the Gen Z women. This encompasses women born in 1997 or later and the use of marijuana is surging among this subgroup of women. A report by NBC news shows that the year-over-year sales of cannabis for Gen Z women surged by 151% in 2020. This is the highest for any cohort recorded within that period. It would seem that the future of cannabis is female as stated by Bethany Gomez, the managing director at Brightfield Group. The conduciveness and ease of procuring marijuana from cannabis dispensaries and the increase in interest in using marijuana to treat anxiety and depression is sure to increase these figures.

Age is becoming less of a barrier

Cannabis has always been quite popular among the youth, it’s the baby boomers that have been known to pose a bit of resistance. The results from the data show that 30 percent of persons aged between 18 and 34 use marijuana whereas 16 percent of persons aged between 35 and 54 use marijuana. Persons aged 55 and above are also represented as 7 percent of the population are recorded as marijuana users. These statistics are encouraging as it shows that more millennials are getting in on the act and not just leaving it to the Gen Z alone. While many may be quick to say the number of those ages 55 and above is low, it must be remembered that just 10 years ago, the value stood at 0.4 percent. This can only mean that the societal view about cannabis and cannabis users amidst this group is reducing gradually

Democrats lead the pack while Independents and Republicans follow closely

The Gallup poll also sought the political tendencies of the respondents to help give a picture of what the use of cannabis looks like across political lines. As expected, Democrats lead the line for cannabis users as 20% use cannabis, Independents are next with 17% while Republicans also have a good representation with 14%. Democrats have always been known to be sympathetic to the use of marijuana generally and this is more evident as President Biden recently granted pardons to those convicted of offences relating to marijuana possession. Republicans are also getting in on the act and this can mean that one can expect some of their votes when it comes to legalisation and voting.

Education is not a limitation

For those that are still classifying all cannabis users as high school dropouts with sedentary lifestyles, they cannot be more wrong. The Gallup poll shows that 12% of college graduates smoke cannabis whereas 18% of those who are not college graduates enjoy the benefits of cannabis. This data helps to defeat the view held by some people that cannabis users suffer from a lack of motivation and easily lose sight of their goals and ambitions. Therefore, it is safe to say that educational status is becoming less of a barrier to the proliferation of marijuana use as time goes by.

Bottom line

Cannabis has found a place to stay in the US and it is not going anywhere, at least not anytime soon. The breakdown of cannabis users in the US shows that almost every demography is getting in on the act and enjoying the goodness of the natural product. The increase in its medicinal use is also to be thanked for the acceptance of the herb as received across all quarters and that acceptance is only expected to increase as time goes by.

Source: https://cannabis.net/blog/news/who-is-buying-all-the-weed-in-america

Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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