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What’s the Average Lifespan of a Strain?

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Many factors contribute to a new truth. A cannabis cultivar doesn’t get much time in the spotlight these days.

The way we buy weed has completely transformed. Alongside a wave of legal reforms in cannabis occurring worldwide over the past decade, there has also been a marked change in how smokers select the types of flowers to enjoy. The hype machine fueling trends in cannabis cultivars is on a constant churn making the lifespan of any given kind of flower shorter and shorter, and many of today’s consumers make purchases that align with particular growers and brands instead of specific cultivars. The results of Cannabis Cups once dictated the flavors we’d be smoking for years to come, but in the current marketplace it can be challenging to shop with particular cannabis crosses in mind due to a lack of consistent availability. That leads to the deceptively simple question: What’s the average lifespan of a cannabis strain?

When asked about the trends in cannabis genetics, cannabis expert and author Elise McDonough’s thoughts went back to a huge upset that took place at the Cannabis Cup in 2004, when Reeferman, a Canadian, came into the Dutch scene and took first place in the sativa category for Love Potion #1.

“[Reeferman] came into their scene, and he swept all [the Dutch] strains off the map because he was bringing something new and fresh,” she said. “In my opinion, what the Dutch were doing in the ’90s and early 2000s it’s the same thing that Californians are doing now. The Dutch had certain strains, and everybody was crossing everything to everything else, and then eventually they just had this kind of model where everything became very similar.”

McDonough explained that Reeferman created strains like Love Potion by “traveling the world, finding these landrace strains, growing them out in huge fields, making selections, and then breeding.” 

Reeferman was then able to create very novel flowers when compared to what was coming out of the Netherlands at the time, she said. 

“I think the same thing is ripe to happen in California. Everybody’s tired of these Cookies crosses,” McDonough said. “Everybody’s grown out the same stuff and crossing it willy nilly to everything else, and it’s just become this kind of weird muddle.”

Now the marketing director at Binske, McDonough also sees the lifespan of strains from a different perspective.

“The other thing about this hype breeding and this shortening of the cycle of new strains is, as a brand person, we feel [pressure] from the retailers,” she said. “The retailers are always wanting us to have something fresh and different and new on our menu.”

She explained that retailers’ goals differ from traditional cannabis breeders, who spend years stabilizing and maintaining genetics. McDonough likens the conversation around cannabis breeding to dog breeding, saying it took generations of breeding Labradors to poodles to create labradoodles. 

“And they’re still pretty crazy,” she said.

In cannabis, as with dogs, it takes generations to achieve clearly defined, consistent, and predictable traits.

“[For breeders] that’s your IP, that’s, you know, your special sauce,” McDonough said. “And that work takes generations. It takes years to stabilize a strain. So what we’re seeing now are these hype strains that are a flash in the pan, and they’re not stabilized.”

Unstable genetics could explain part of the reason why newer cannabis cultivars often lack staying power, but many other factors come into play. Mike Doten, chief sales officer at Fig Farms, believes that unique strains walk a popularity parabola that rises and falls in about five years.

“We’ve had [strains] like the Dark Karma that we’ve tried to retire,” Doten said. “The distributor just says, ‘The demand is too high if you retire this, and you’re just losing shelf space.’ Like a ‘You need to keep it growing’ type of thing.”

Doten said more common strains have a shorter lifespan as consumer demand drops.

“For us to bring in a super common strain, like a Gelato #41, we have maybe like a six- to eight-month window where we can put out our standard amount before we have to start dropping it down, and down, and down, and eventually backing it out.”

Marketing also contributes to a strain’s longevity.

“Sometimes we roll out four or five new strains in a month, and we don’t have a marketing package on each one,” Doten said. “Those are things that would help extend the life of a strain also, just having a proper marketing kit with it.”

Another element that keeps strains in the spotlight is their flavor profile fitting within overarching popular categories such as gas and fruit.  

“Think the hype strains have a lifespan of five years,” said Luigi Diaz, a comedian who has worked in the cannabis industry for nine years. “That’s when it becomes hype. Then everyone grows it to perfection. Then comes the crosses, and by that time, the new hype has grown, and the growers have moved on while searching for that new fire. Though gas is forever.”

For Josh Vert, co-founder of Royal Key, known for producing award-winning extracts, a main factor to finding a cultivar to put out on the market often concerns its ability to become a cannabis concentrate. Another component in play is the way a particular strain grows.

Vert entered a few flower entries into this year’s Emerald Cup including Riddles, a phenotype of Red Pop that was hunted from seed and then crossed with itself. Riddles, he said, didn’t turn out to yield well enough to be made into rosin. 

“There was a couple of phenos… there was one called Yoplait that I don’t think we officially killed yet, but it’s just so mold-prone that it didn’t make the cut,” he said. “And you don’t find those details out sometimes for a couple of runs of it.”

Vert said it wasn’t until Riddles was cured—revealing an aroma similar to the ever-popular tropical fruit and bergamot orange essence of Zkittlez—that he realized he might have something special.

“It turns out it’s just really special to me, but that’s OK,” Vert said. “We just look to the people and notice what’s really hitting and what gets people excited. What we might have missed as well, you know? We don’t see everything, smell everything.” 

Vert pointed out that the traditional market drives a lot of trends. He said the terpene profile of Zkittlez is outstanding, but part of the reason that strain “can’t/won’t die” is that the cultivar has a brand behind it. The strain’s popularity has also led many other brands to use it in their breeding projects.

“Anytime you breed with that, it’s got a Z on it, so it’s getting marketed over and over again,” he said. 

Vert explained that the question about a strain’s longevity is complex “because you could get into how much a brand has to do in marketing with the stability of a strain.”

“And then you’ve got market perception, overall acceptability, and desirability for the thing. Zkittlez has those two things in spades,” he said.

Alyssa Roberts, chief of staff with Kayla Extracts, agreed that asking about the lifespan of the average strain is a complex question and echoed McDonough in stating that a constant quest for new flavors means cannabis breeders don’t always work on genetic stability.

“The lifespan we see on genetics is around four to five years when we see a strain really thrive and get that hype before it starts getting crossed,” Roberts said. “Strain variability and differentiation are all based on the market and what the market wants to see.”

Source: https://hightimes.com/news/whats-the-average-lifespan-of-a-strain/

Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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Canada’s Cannabis Industry Urges Government to Support Growing Export Market

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BuzzBuzz Cannabis Business News — 24 November 2025

Canada’s cannabis sector is calling on federal and provincial governments to recognize its fast-growing export potential and extend the same support other regulated industries receive. Industry leaders warn that Canada is losing its early global advantage due to slow regulatory processes, lack of trade promotion, and limited access to government-backed financing.

Canada’s medical-cannabis exporters now generate more than half a billion dollars annually and ship products to major markets including Germany, the UK, Australia, and Poland. Despite this, cannabis remains largely absent from Canada’s official trade and export strategies.

Industry Calls for Streamlined Export System

Paul McCarthy, President of the Cannabis Council of Canada, says the country has everything required to dominate the global medical cannabis trade—except government alignment.

“Our requests are simple,” McCarthy said. “Expedite Health Canada’s export-permit process, integrate cannabis into federal export programs like Global Affairs Canada trade missions and CanExport, and ensure provinces include cannabis in their export strategies.”

He stressed the need for mutual recognition agreements with importing countries to eliminate redundant testing and documentation. Access to Export Development Canada (EDC) and Business Development Bank of Canada (BDC) services also remains off-limits to cannabis exporters, placing them at a steep disadvantage.

“This industry does not just need permission to operate,” McCarthy added. “It needs to be treated like every other legitimate contributor to Canada’s trade objectives.”

Competitors Are Moving Faster

McCarthy warns that while Canada pioneered medical cannabis standards, other countries are rapidly advancing with more flexible and export-friendly systems.

“Faster approvals, lower compliance costs, and active government-backed strategies are helping other nations catch up,” he said. “Canada’s regulatory friction is already costing us global market share.”

Export permits currently must be issued for each shipment—a process that can take weeks—and Canadian testing standards often differ from international requirements, forcing companies to repeat expensive compliance checks.

High Tide CEO: Canada Needs a National Export Strategy

Raj Grover, CEO of High Tide Inc., says Canada risks surrendering its leadership if policymakers remain inactive.

“Canada developed the world’s most advanced cannabis regulatory system and contributed $76.5 billion to GDP since legalization,” Grover said. “But without a National Cannabis Export Strategy, we will lose ground to Australia, Israel, Portugal, and other emerging competitors.”

He noted that Canada’s industry table created by Innovation, Science and Economic Development Canada (ISED) has not met in more than a year—an opportunity wasted.

Grover urged the federal government to introduce domestic GMP certification and potency standards to streamline international market access. “Canadian producers must currently get GMP approval country by country. It’s duplicative and costly. Canada should be setting global benchmarks, not chasing them.”

Germany: A Key Market for Canadian Firms

High Tide recently expanded into Europe with its majority acquisition of Germany’s Remexian Pharma GmbH, giving the company a direct import and distribution channel in Europe’s largest medical-cannabis market.

“Our German strategy is already structured for success,” Grover said. “Through Remexian, we can supply premium medical cannabis at the lowest possible price, helping meet Germany’s quality and cost demands.”

Grover also warned that U.S. companies are already purchasing Canadian firms to stage their own international expansion—another sign that Canada’s leadership position is slipping.

Government Response Remains Limited

In response to industry concerns, a Global Affairs Canada spokesperson said the Trade Commissioner Service “continues to support exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”

However, industry leaders argue that this support is minimal and does not include key tools such as trade missions, export credits, or bilateral agreements that other sectors routinely receive.

A Closing Window of Opportunity

With medical-cannabis exports already exceeding $500 million annually, industry executives say Canada must act quickly to preserve its competitive edge.

As McCarthy warns, without coordinated government support, Canada risks losing high-value pharmaceutical manufacturing, research investments, and thousands of skilled jobs.

And as Grover’s expansion into Germany demonstrates, the industry is moving forward—but whether Canada moves with it may determine if the country remains a global leader or becomes a pioneer that let others capitalize on its breakthroughs.

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A Tipping Point for Cannabis: President Trump Champions CBD & Cannabis Science on Truth Social

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When the President of the United States shares a video about the life changing potential of hemp derived CBD on his personal social media platform, it is more than news, it is a cultural shift.

For decades our government lied to us about cannabis. It demonized the plant, waged war on its users, and filled prisons while allowing pharmaceutical companies to flood the nation with addictive and deadly drugs. For over a century we have been fighting uphill, not just for legalization, but for truth, for science, and for the right to heal ourselves naturally.

Now in 2025, the most powerful political figure on Earth is using his own voice and platform to talk about the endocannabinoid system and the science backed benefits of CBD. That is monumental. It is validation for everyone who has fought, been arrested, been silenced, and been dismissed for telling this truth. The President’s video post is already being described as a pivotal moment in cannabis history, and President Trump CBD Cannabis Science Truth Social is trending across platforms as advocates celebrate the breakthrough.


The Science Behind the Endocannabinoid System

The video begins by introducing something most people, including many doctors, still know little about, the endocannabinoid system. Discovered in the 1990s, the ECS is a network of receptors and signaling molecules that works as the body’s master regulator, coordinating communication between major systems like the nervous, immune, cardiovascular, and digestive systems.

The roots of this discovery go back much further. CBD was first isolated in 1940 by American chemist Roger Adams, but it was Dr. Raphael Mechoulam, an Israeli organic chemist, who fully elucidated the chemical structure of CBD and identified its stereochemistry in the 1960s. His pioneering work not only opened the door to modern cannabinoid science but also earned him the title “Godfather of Cannabis Research.” It was this foundation that led to the identification of the endocannabinoid system itself decades later, revealing how cannabinoids interact with our physiology on a fundamental level.

The ECS is now widely recognized as a vital part of human biology, with extensive research supported by the National Institutes of Health. When functioning properly, the ECS acts like the conductor of an orchestra, ensuring every section plays in harmony. As we age, the system weakens. That imbalance is linked to inflammation, chronic pain, cognitive decline, sleep problems, and many other conditions associated with aging.

Mainstream medicine often addresses these issues with pharmaceutical band aids, dangerous and addictive drugs that treat symptoms rather than root causes. Lifestyle changes such as diet and exercise help, but they only partially support the ECS and do so slowly over time.


Hemp Derived CBD: A Game Changer for Aging

Here is where the science gets exciting. As the video explains, the ECS can be restored much more quickly with hemp derived CBD. Strengthening this system naturally helps the body regain balance, reducing pain, improving sleep, lowering stress, slowing disease progression, and even extending healthy lifespan.

It is not theoretical. One in five seniors is already using CBD to manage pain, arthritis, cancer symptoms, sleep disorders, Alzheimer’s, and more. Despite decades of research and acknowledgment from institutions like the National Institutes of Health, most physicians receive no training on the ECS. There are still no FDA standards for CBD products on the market. If that were the case for any other class of medicine, it would be considered malpractice.

The World Health Organization has confirmed CBD’s excellent safety profile and non addictive nature in its critical review report. The result is that millions of older Americans are suffering unnecessarily when a safe and natural solution exists.

Hemp derived CBD is a powerful first step in restoring balance to the endocannabinoid system, but it is only part of the picture. Research shows that full spectrum cannabis extracts, which include a broader range of cannabinoids and terpenes, can work even more effectively. Complete concentrated cannabis oil, containing the full spectrum of natural endocannabinoids, may deliver the most profound results for certain patients. Expanding access to these therapies will be essential if we want to unlock the full healing potential of this plant.


The Economic and Social Impact

The video cites a powerful figure. A PricewaterhouseCoopers analysis estimates that fully integrating cannabis into the healthcare system could save the United States nearly 64 billion dollars annually. These savings reflect reduced pharmaceutical dependency, fewer hospitalizations, improved chronic disease outcomes, and enhanced quality of life for aging Americans. You can read more about PwC’s research on healthcare innovation here.

It is a financial argument, but it is also a moral one. Why should our elders endure pain, anxiety, and cognitive decline when nature has given us tools to help them live longer, happier, and healthier lives?


A Call to Action: Finish What the Farm Bill Started

The message concludes by crediting the 2018 Farm Bill, championed by President Trump, for legalizing hemp and laying the groundwork for today’s CBD market. The Farm Bill was just the first step.

Now the call is for bold next moves.

  • Educate doctors about the endocannabinoid system
  • Include CBD under Medicare coverage
  • Provide clear federal standards for CBD quality and dosing

These steps would constitute the most significant senior health reform in modern history, one that would transform aging and cement a powerful legacy for any administration that makes it happen.


What This Means for Future Cannabis Medicine

For those of us who have been in the cannabis community for decades, this is not just another news story. It is a signal that our movement is winning. A conversation that was once criminalized and censored is now being amplified by the President of the United States on his own platform.

It means the science is undeniable. It means the truth can no longer be buried. It means the wall of prohibition is cracking, not just legally, but culturally, scientifically, and politically.

It also means that everything we have been fighting for at 420 Magazine since 1993, education, access, healing, and justice, is finally moving full steam ahead. The President Trump CBD Cannabis Science Truth Social moment is proof that science and policy are finally converging.

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