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What’s the Average Lifespan of a Strain?

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Many factors contribute to a new truth. A cannabis cultivar doesn’t get much time in the spotlight these days.

The way we buy weed has completely transformed. Alongside a wave of legal reforms in cannabis occurring worldwide over the past decade, there has also been a marked change in how smokers select the types of flowers to enjoy. The hype machine fueling trends in cannabis cultivars is on a constant churn making the lifespan of any given kind of flower shorter and shorter, and many of today’s consumers make purchases that align with particular growers and brands instead of specific cultivars. The results of Cannabis Cups once dictated the flavors we’d be smoking for years to come, but in the current marketplace it can be challenging to shop with particular cannabis crosses in mind due to a lack of consistent availability. That leads to the deceptively simple question: What’s the average lifespan of a cannabis strain?

When asked about the trends in cannabis genetics, cannabis expert and author Elise McDonough’s thoughts went back to a huge upset that took place at the Cannabis Cup in 2004, when Reeferman, a Canadian, came into the Dutch scene and took first place in the sativa category for Love Potion #1.

“[Reeferman] came into their scene, and he swept all [the Dutch] strains off the map because he was bringing something new and fresh,” she said. “In my opinion, what the Dutch were doing in the ’90s and early 2000s it’s the same thing that Californians are doing now. The Dutch had certain strains, and everybody was crossing everything to everything else, and then eventually they just had this kind of model where everything became very similar.”

McDonough explained that Reeferman created strains like Love Potion by “traveling the world, finding these landrace strains, growing them out in huge fields, making selections, and then breeding.” 

Reeferman was then able to create very novel flowers when compared to what was coming out of the Netherlands at the time, she said. 

“I think the same thing is ripe to happen in California. Everybody’s tired of these Cookies crosses,” McDonough said. “Everybody’s grown out the same stuff and crossing it willy nilly to everything else, and it’s just become this kind of weird muddle.”

Now the marketing director at Binske, McDonough also sees the lifespan of strains from a different perspective.

“The other thing about this hype breeding and this shortening of the cycle of new strains is, as a brand person, we feel [pressure] from the retailers,” she said. “The retailers are always wanting us to have something fresh and different and new on our menu.”

She explained that retailers’ goals differ from traditional cannabis breeders, who spend years stabilizing and maintaining genetics. McDonough likens the conversation around cannabis breeding to dog breeding, saying it took generations of breeding Labradors to poodles to create labradoodles. 

“And they’re still pretty crazy,” she said.

In cannabis, as with dogs, it takes generations to achieve clearly defined, consistent, and predictable traits.

“[For breeders] that’s your IP, that’s, you know, your special sauce,” McDonough said. “And that work takes generations. It takes years to stabilize a strain. So what we’re seeing now are these hype strains that are a flash in the pan, and they’re not stabilized.”

Unstable genetics could explain part of the reason why newer cannabis cultivars often lack staying power, but many other factors come into play. Mike Doten, chief sales officer at Fig Farms, believes that unique strains walk a popularity parabola that rises and falls in about five years.

“We’ve had [strains] like the Dark Karma that we’ve tried to retire,” Doten said. “The distributor just says, ‘The demand is too high if you retire this, and you’re just losing shelf space.’ Like a ‘You need to keep it growing’ type of thing.”

Doten said more common strains have a shorter lifespan as consumer demand drops.

“For us to bring in a super common strain, like a Gelato #41, we have maybe like a six- to eight-month window where we can put out our standard amount before we have to start dropping it down, and down, and down, and eventually backing it out.”

Marketing also contributes to a strain’s longevity.

“Sometimes we roll out four or five new strains in a month, and we don’t have a marketing package on each one,” Doten said. “Those are things that would help extend the life of a strain also, just having a proper marketing kit with it.”

Another element that keeps strains in the spotlight is their flavor profile fitting within overarching popular categories such as gas and fruit.  

“Think the hype strains have a lifespan of five years,” said Luigi Diaz, a comedian who has worked in the cannabis industry for nine years. “That’s when it becomes hype. Then everyone grows it to perfection. Then comes the crosses, and by that time, the new hype has grown, and the growers have moved on while searching for that new fire. Though gas is forever.”

For Josh Vert, co-founder of Royal Key, known for producing award-winning extracts, a main factor to finding a cultivar to put out on the market often concerns its ability to become a cannabis concentrate. Another component in play is the way a particular strain grows.

Vert entered a few flower entries into this year’s Emerald Cup including Riddles, a phenotype of Red Pop that was hunted from seed and then crossed with itself. Riddles, he said, didn’t turn out to yield well enough to be made into rosin. 

“There was a couple of phenos… there was one called Yoplait that I don’t think we officially killed yet, but it’s just so mold-prone that it didn’t make the cut,” he said. “And you don’t find those details out sometimes for a couple of runs of it.”

Vert said it wasn’t until Riddles was cured—revealing an aroma similar to the ever-popular tropical fruit and bergamot orange essence of Zkittlez—that he realized he might have something special.

“It turns out it’s just really special to me, but that’s OK,” Vert said. “We just look to the people and notice what’s really hitting and what gets people excited. What we might have missed as well, you know? We don’t see everything, smell everything.” 

Vert pointed out that the traditional market drives a lot of trends. He said the terpene profile of Zkittlez is outstanding, but part of the reason that strain “can’t/won’t die” is that the cultivar has a brand behind it. The strain’s popularity has also led many other brands to use it in their breeding projects.

“Anytime you breed with that, it’s got a Z on it, so it’s getting marketed over and over again,” he said. 

Vert explained that the question about a strain’s longevity is complex “because you could get into how much a brand has to do in marketing with the stability of a strain.”

“And then you’ve got market perception, overall acceptability, and desirability for the thing. Zkittlez has those two things in spades,” he said.

Alyssa Roberts, chief of staff with Kayla Extracts, agreed that asking about the lifespan of the average strain is a complex question and echoed McDonough in stating that a constant quest for new flavors means cannabis breeders don’t always work on genetic stability.

“The lifespan we see on genetics is around four to five years when we see a strain really thrive and get that hype before it starts getting crossed,” Roberts said. “Strain variability and differentiation are all based on the market and what the market wants to see.”

Source: https://hightimes.com/news/whats-the-average-lifespan-of-a-strain/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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