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Understanding THC And TAC On Cannabis Labels

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When you’re shopping for a cannabis product, you should definitely take the percentage of TAC into account in addition to the THC in order to make an informed decision. Here’s why.

Have you ever felt overwhelmed by all the information on cannabis labels like THC vs. TAC? After all, there are a lot of acronyms, percentages, and ingestion methods to learn about, and finding the right product may seem tricky at first. The good news is that with a little Canna 101 education, you’ll know exactly what your product label means.

While THC may be the most well-known cannabinoid next to CBD, the TAC number may be the most important figure on a cannabis label. Exactly what does TAC stand for, and why is it relevant? And, does TAC get you higher?

What is TAC?
TAC stands for Total Active Cannabinoids, which refers to the concentration of active cannabinoids present when the cannabis was tested in a lab. In contrast to pharmaceuticals, which typically consist of only one active compound, cannabis consists of a variety of active molecules.

According to estimates, cannabis (hemp and marijuana) contains over 400 compounds, with over 100 of them being cannabinoids. Generally, they can be categorized as follows:

  • Cannabinoids
  • Terpenoids
  • Flavonoids
  • Alkaloids
  • Glycoproteins

Cannabis products are measured by their TAC, which measures the concentration of total active cannabinoids. Some key cannabinoids to consider include:

marijuana
Photo by 3 Pelos/Getty Images
Tetrahydrocannabinol (THC)

Tetrahydrocannabinol is commonly referred to as THC, which is the main constituent of marijuana. Scientifically, it is called delta-9-tetrahydrocannabinol or delta-9-THC in its active state. In addition, this produces the euphoria or “high” associated with marijuana consumption. It is generally believed that a high produced from high concentrations of THC will be more intense than one with low concentrations of the ingredient.

Cannabidiol (CBD)

In terms of popularity and demand, CBD is perhaps the best-known and most in-demand cannabinoid, in addition to THC. CBD has a range of potential health benefits including relieving stress and inflammation. The TAC includes any CBD in your product. Most importantly, CBD is non-intoxicating, in contrast to THC.

Cannabinol (CBN)

CBN is commonly thought of as the sleep cannabinoid. There is a wide range of therapeutic effects associated with non-intoxicating CBN. According to early research, cannabinol may reduce pain and improve sleep.

Cannabigerol (CBG)

As a non-intoxicating compound, CBG may reduce the psychoactive effects of THC, similarly to CBD. By doing so, cannabis users can enjoy the benefits of THC without being impaired by intense highs.

While this effect may be mediated by the endocannabinoid system, this effect could also be due to CBG’s effects on the alpha-2 adrenergic receptors, which dampens sympathetic nervous system activity.

Cannabichromene (CBC)

While this compound was first identified 50 years ago, its benefits remain unclear. Nevertheless, it is known that similarly to THC and CBD, CBC also derives from cannabigerolic acid (CBGA). However, not much is known about how the less common cannabinoids affect human biology.

TAC is often mistakenly referred to as Total Aerobic Count by novices in the industry. It differs from Total Active Cannabinoids in that it refers to a different aspect of the plant’s composition. Using the total aerobic count, you can measure how many microbial cells are present in the cannabis sample.

cannabis
Photo by Kirill Vasikev / EyeEm/Getty Images

THC vs TAC: Why do they differ?

As the name implies, TAC specifies the chemical composition of any hemp or cannabis plant by providing a list of its active cannabinoids. Therefore, TAC represents the product’s total cannabinoid levels. In contrast to THC, which is just one compound, TAC takes into account the entire spectrum of active cannabinoids contained within the product.

How are THC and TAC related?

There is a significant interaction between THC and TAC components. For example, CBD can potentially decrease anxiety from THC, altering the overall psychoactive experience.

Also, it is worth noting that certain TAC cannabinoids, for example, CBGA, contribute to the production of THC. CBGA, a form of CBG that is acidic, breaks down into CBG and then breaks down further into other cannabinoids, such as THC.

How does TAC influence the entourage effect?

In theory, the entourage effect describes the synergistic interaction of cannabinoids, terpenes, and flavonoids in cannabis. According to the theory, all the cannabis plant’s components, including phytocannabinoids and terpenes, enhance each other’s effects.

The TAC plays a major role in the entourage effect. However, along with cannabinoids, there are other compounds of importance, including fatty acids, terpenes, and flavonoids. And although the majority of the other compounds are not well understood, the entourage effect relies on all of them.

Cannabis strains are characterized by their unique flavors due to terpenes. Cannabis crops are not the only crops that produce terpenes, as every plant, fruit, and flower produces them. Some common terpenes include limonene, pinene, linalool, and eucalyptol. Moreover, terpenes can exert psychoactive effects, which is why some terpenes are sedating.

Flavonoids, however, provide plant pigments, and are particularly noteworthy for their antioxidant properties. Aside from this, the mechanism by which they contribute to the entourage effect must still be explored.

cannabis flower
Photo by AYEHAB/Getty Images

THC vs. TAC: key takeaways

So, what’s the verdict? Is THC better than TAC? As we mentioned earlier, that’s not really the point of this comparison. The purpose of comparing TAC vs THC is not to identify which is more beneficial or “better” in terms of purity or potency. Instead, it means that when you’re looking for a cannabinoid product, whether it be for medicinal or recreational use, you should definitely take the percentage of TAC into account in addition to the THC in order to make an informed decision.

The TAC percentage provides a more detailed picture of the entire cannabis product. However, if strength is your main concern, you may want to look for a product that has a higher percentage of THC. Of course, it’s important to remember that everyone reacts differently to cannabinoids, so always start with a low dose and increase as needed.

Find top-rated products for your goals 

Jointly is a new app that makes it easy to discover the best cannabis and CBD products for your specific goals.

If you’re ready to discover your perfect cannabis experience, download the Jointly app today on the App Store or the Google Play Store.

Are you curious about Jointly?

Whether you’re looking to improve your sleep, relieve daily stress, or relieve aches and pains, Jointly can match you with a cannabis or CBD product that can help. Jointly’s algorithm helps you discover top-rated products and brands that match your preferences, goals, and unique personality.

Source: https://thefreshtoast.com/how-to/understanding-thc-and-tac-on-cannabis-labels/

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Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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