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Twitter’s ad move marks notable shift in US cannabis marketing

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Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.

At the same time, Twitter is spicing up its entry into U.S. cannabis advertising with a promotional incentive for the industry.

“To me it’s a clear indication of the normalization of cannabis as a consumer packaged good and one that is moving towards more mainstream acceptance,” said Lisa Buffo, founder and CEO of the Cannabis Marketing Association industry group.

Rosie Mattio, founder and CEO of cannabis PR agency Mattio Communications, said her firm discussed the new advertising policy with Twitter in the run-up to the social media company’s policy change.

“If (other social media firms are) seeing that there’s real money to be made by allowing cannabis companies to advertise on a specific platform, I think they’d be foolish not to open up the doors to cannabis companies,” she said.

Still, some questions remain about exactly what Twitter’s new cannabis advertising policy permits and what it doesn’t.

Twitter’s cannabis advertising rules

Some U.S. cannabis industry players have already moved to take advantage of Twitter’s policy change, with vaporizer company Pax announcing Wednesday it is “among the first of Twitter’s cannabis advertising partners,” Pax’s vice president of marketing, Luke Droulez, said in a statement.

Others are taking a wait-and-see approach.

Thomas Winstanley, chief marketing officer for East Coast multistate marijuana company Theory Wellness, said Twitter’s new approach to cannabis advertising is “more symbolic than it is practical for our operations,” at least for now.

Winstanley said Twitter’s rules for U.S. cannabis companies are different than the social media company’s advertising rules for Canada, where Twitter already allowed advertising by legal marijuana businesses.

Twitter’s U.S. marijuana advertising rules state that advertisers “may not promote or offer the sale of cannabis,” including CBD, with an exception for topical hemp-derived CBD products containing less than 0.3% THC.

Winstanley interpreted that rule as meaning that Theory Wellness can’t chase a return on Twitter advertising spending by converting an advertisement directly into a sale.

In his estimation, though, brand-awareness promotions would be in-bounds.

Twitter has not responded to an MJBizDaily request to clarify what’s permitted under its U.S. cannabis advertising policy.

“Being one of the first brands to advertise, you get a lot of impressions and a lot of scrutiny,” Winstanley said.

“And so we will likely watch and see as this new segment of (Twitter’s) business starts to evolve and develop.”

THC brand-preference promotions permitted

Twitter “is allowing advertisers to promote brand preference and informational cannabis-related content” for CBD products, THC products and “cannabis-related products and services” such as “delivery services, labs, growing technology, search engines (and) events,” according to an email from a Twitter employee that was viewed by MJBizDaily.

According to the email, Twitter is offering a six-week advertising incentive for cannabis brands, matching new ad spending up to $250,000 on a one-to-one basis.

Amy Deneson, co-founder of the Cannabis Media Council trade organization and co-founder of marijuana advertising agency Pheno, both based in New York, said Twitter’s advertiser attestation form for promoting cannabis businesses makes those advertisers “solely responsible” for complying with applicable laws and regulations.

Publishers of cannabis advertisements usually take “some shared responsibility (where) the publisher is saying, ‘We’re going to make sure that it’s within our legal and compliance, within our community guidelines and our standards, and make sure that everybody is aboveboard,’” Deneson said.

“But with this attestation, Twitter is saying it’s entirely the responsibility of the brand advertisers,” she continued.

“I do think it’s worth noting that the brand advertisers should come very correct, then, when engaging with this platform.”

Deneson said she had conversations with Twitter ahead of the company’s advertising policy change in which she emphasized that “the cannabis sector is ready for this – they have brand dollars to spend and marketing dollars to spend.”

Will Meta, others follow suit?

As regulated U.S. cannabis companies experiment with Twitter’s new advertising opportunity, it’s unclear whether Twitter’s digital advertising competitors – such as Google parent company Alphabet and Meta Platforms’ Facebook, Instagram and WhatsApp – might follow suit and allow marijuana advertisements.

Google’s ad platform recently eased restrictions on hemp and CBD advertising in select markets but still excludes much other cannabis marketing.

“I hope that Twitter sets a good example and that more and more publishers and platforms, including Meta, see the (cannabis) sector as a thriving and vibrant and beautiful sector to engage with,” Deneson said.

Cannabis public relations executive Mattio said Twitter deserves recognition “for being the first to put their flag in the ground” and believes the U.S. marijuana industry will feel allegiance toward the privately held social media platform.

“They welcomed us with open arms; the other social networks haven’t,” she said.

Cannabis “industry advertising dollars are going to go where they’re allowed,” said Cannabis Marketing Association CEO Buffo.

“And if Twitter is allowing it, folks are going to pay attention.”

Source: https://mjbizdaily.com/twitter-ad-policy-change-marks-notable-shift-in-us-cannabis-marketing/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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