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Tony Shhnow Makes Getting Money Music

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Rapper Tony Shhnow discusses plug music and the lost art of the mixtape host.

Weed plants sandwich a stop sign in the center of the Brooklyn Made stage. The DJ is playing a random assortment of half-decent rap music while Tony Shhnow is on stage pouring a drink into a red Solo cup. It’s Tony’s first tour with Cousin Stizz, and it’s his first time in Brooklyn this past April. The Cobb County rapper sports eyeglasses that have gold semi automatic guns on the sides, a green army jacket, a black Louie Vuitton belt, and a pair of clean white Air Force 1s. Tony opened with “EVEN ON A SUNDAY,” a track built entirely by plug-in style beats. When asked to define plug on a Zoom call, Tony replied, “It’s player ass trap music. It’s a player ass hustle Music. Getting money music. Sometimes your girl don’t want to hear you playing gangsta ass shit all the time. Sometimes she wants to be serenaded.” With plug, the instruments are synthetic and digital with compositions of tinkering bells, woozy flutes, and slow drums. “Plug is super chill, relaxed stoner-type stuff. But also super street Atlanta turnt. I feel like there’s a duality,” ATL producer Popstar Benny says over the phone.

Plug music results from Atlanta street tapes bootlegged on peer-to-peer sharing sites like Limewire and Frostwire and hosting sites like Datpiff and LiveMixtapes. “It was built on traditional Atlanta. It was mixing traditional Atlanta with the internet age,” Benny adds. Taking inspiration from the elegance of Zaytoven’s piano work, Plug adds a pop spin jam-packed with explosive digitized synths and video game sound bites. 

Plug Motivation is Tony’s new project, 24-tracks of money hustling, designer flexing, and drugs come entirely produced by the most prolific producers of the plug sub-genre: Big Emm, Cashcache, DJ YoungKash, Fashion Kor, GameBoomin, IceWater Black, JBand$, Mexikodro, Polo Boy Shawty, Popstar Benny, StoopidXool, and Youngstill. Plug Motivation is hosted by DJ Yung Rell, returning the days of vintage Gucci Mane in ‘08. Tony carries the spirit of old Atlanta with tracks like “Dats Me” and “Work Like This.” Flutes and snares come together with dreamy synths on the latter, with Tony showing pride in his swag and coming clean about his “bad bitch problem.” The entirety of Plug Motivation was recorded in Tony’s kitchen, no fancy studio equipment required. Tony takes inspiration from Gucci Mane’s Bird Flu 2, Lil Wayne’s No Ceilings and Carter III projects, as well as Zelda: Breath of the Wild while making the tape.

He seems excited to talk about the making of Plug Motivation over our Zoom call. For High Times, Tony discusses plug music, its purpose, the songs of his new project, and the difference between mixtapes and albums in 2022. Throughout the call, he smokes Metro Bloomin’ branded flower in a blunt, puffing between responses. 

High Times: Last week you just dropped Plug Motivation. When did you start recording that?

Tony Shhnow: I started recording what I felt as soon as I got off tour. Because Reflextions was damn near done when I got off tour. So Plug Motivation was definitely music I had fresh off tour trying to go into transition to the next project.

HT: Plug Motivation is a play on Jeezy’s Thug Motivation. What made you want to use that as the theme?

Tony Shhnow: Well, Mexikodro came up with the title. I got to attest that to him. I just applied my own style to it. I applied the theme to it. He picked the title and I just made it, I brought it to life.

HT: What I like about the tape a lot is that it brings back that old ATL mixtape aesthetic. What’s the difference now between a mixtape and an album? And I feel like Plug Motivation distinguishes that.

Tony Shhnow: For sure. I feel like a mixtape is raw music. It’s raw. It’s not really looking to be polished type shit. It can be, it’s music recorded in a kitchen or it can be in the trap. It could be, it’s something that it’s not meant to be pop or be on the billboards, necessarily. I’m not looking to be on the radio. I’m looking to be in the trap. I’m looking to be in the streets. It’s not a project aimed to please the average listener. Mixtapes aren’t aimed to please your fans. That’s what I feel like the major difference is.

HT: You also dropped the ShadowBanned mixtape before Plug Motivation. Rappers don’t do that anymore where they rap on each other’s beats for a whole project. It’s a lost art. 

Tony Shhnow: Yeah. That’s why… It’s hip hop to me though. That’s why I did the BBC project. I ain’t going to lie to you. I’ve been one to do the rapping on other people’s beats that were my peers. But I felt like I had to wait a second until it was the right moment. And right now I feel like it was definitely a good moment to do it.

HT: Do you think this whole streaming era ruined the identity of mixtapes nowadays?

Tony Shhnow: Yeah. It did a little bit. It did a little bit. But I still feel like there’s a space for it. I feel like just people have to, we got to adapt to it type shit. You don’t really see the premier artists doing that. People, the rap game normally imitates whatever the premier artist is doing at the time type shit. At the time when Lil Wayne did that, Tyga was doing that or Jacquees was doing that or Young Dro was doing that. It was multiple artists doing that at a time. But you don’t see the premier artists, which is Drake or Kendrick or J. Cole, you don’t see them doing that. They’re not going to imitate it.

HT: What is the big significance of having someone host your mixtapes? Because DJ Yung Rell hosted a few of your tapes.

Tony Shhnow: Yeah. I feel like that role is a lost art form in hip hop. So it’s important to me to keep pushing him or keep pushing that narrative type shit because I feel like hip hop needs that. That’s what I grew up on. That’s what a lot of these kids don’t get to see. You know what I mean? It’s almost like a narrator.

HT: I think it definitely is a lost art form because you don’t hear DJ Scream or Evil Empire as often anymore.

Tony Shhnow: Because a lot of them guys that’s older, they’re successful as fuck now, they not doing it no more, they just successful as fuck. So they don’t have time to do it. They changed ventures. They might have a label now or they might have a clothing line now. They just aren’t into it. Because like I said before to go back into the main, nobody’s calling them to come do something. You feel me? Tyler was the last big dude I saw doing it.

HT: On Plug Motivation, you kept the sound with strictly plug producers. So why’d you keep it so inclusive? What inspired that?

Tony Shhnow: I was already planning on making a plug project. Nah. When ‘Dro gave me that title, I feel like I had to keep it true to being plug. I had to keep it true to that. I feel like it’s a misconception about plug music. I just made the project to clarify what it is. I even used the old plug. I tried to show y’all exactly what plug was and what plug is now.

HT: How important was it to get everyone’s contributions for this project?

Tony Shhnow: I feel like it was very important on the producer end to make sure I tapped in what each producer that was a part of the Beats Plugs type shit and as far as the new culture. I feel like I can do the rapping. So I leave everything else to them, I try to make sure I work with the best producers, or the best DJ, the best director.

HT: One of my favorite songs is “Hell’s Hot” because I never heard you so angry before. Why were you so mad?

Tony Shhnow: I was dealing with this girl and really, it was a response to her. She just text me, “Hell is hot. I hope you burn, nigga.” I was like, “All right. Bitch, fuck you.

HT: That’s a mean text.

Tony Shhnow: On God. So I responded. I just use music as my therapy sometimes. So that’s just what that was. I honestly didn’t even know I was going to keep that song. People just started liking it.

HT: Based off the few drill songs you have on the ShadowBanned mixtape, how do you feel about drill music and how do you feel about the culture?

Tony Shhnow: It’s cool. I like it a little bit. I ain’t going to lie to you like I’m a super big fan of it because I’m not really into rap that talks too much about guns or violence type shit. I’m just super not heavy on it. The drill wave in Chicago was cool to me but I didn’t look at it that much. I just ain’t, I’m more of a fan of just player music. Talking about getting money or smoking weed. I like Wiz Khalifa and Curren$y or Lil Wayne. I like Gucci but I don’t like his songs when he talking about just shooting shit up all the time.

HT: That’s understandable. I can tell you’re on the fence with drill music.

Tony Shhnow: Yeah. I’m like, eh. Like I said I want to do it but just a little more player. I really fuck with, I fuck with, what’s that dude name? Damn, what’s that dude name? They dropped the Too Slizzy Too Sexy tape.

HT: Cash Cobain and Chow Lee.

Tony Shhnow: Yeah, bro. I’m fucking with them. Something that make the hoes move. Don’t get me wrong. The drill shit is cool. But I like the songs that the hoes get to moving with the girls. You know what I mean? I want girls to dance. I don’t want to shoot; I don’t have a stand-off [laughs].

Source: https://hightimes.com/culture/tony-shhnow-makes-getting-money-music/

Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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