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Today is Green Wednesday Before Thanksgiving – What are the Latest Cannabis Shopping Trends and Specials?

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What cannabis should know about Green Wednesday and holiday shopping trends!

What Cannabis Businesses Need To Know About Holiday Shopping Trends

Ever since cannabis legalization has swept across the United States, it has changed how millions of consumers around the country think about cannabis.

It’s now part of the very fabric of our culture and society, present during social activities, traditional holidays, even weddings. The end of the year holidays are no different, as people have decided to use this as another opportunity gift loved ones with marijuana – the gift that keeps on giving. After all, who wouldn’t want to receive a marijuana product as a gift?

However, there’s a lot to understand about consumer cannabis buying behavior around the holidays. This information is valuable for cannabis businesses.

A recent report from Weedmaps, an online marijuana marketplace offering a range of software and e-commerce solutions for marijuana businesses, has just shared some new data that businesses can benefit from. Weedmaps sourced the data over a million transactions that occurred from October 2021 to January 2022, providing a deeper look into marijuana shopping trends during the busiest time of year for retail, reports Yahoo Finance.

They found that in 2021, there was a 167% jump in orders made with promo codes, boosting the overall increase in total orders made. Weedmaps also found that Black Friday is the most lucrative day as consumers use these discounts as an opportunity to stockpile marijuana for the holidays. There were 300% more people shopping around and claiming deals around Weedmaps sites, followed by large increases during Green Wednesday and Thanksgiving too.

Sixty-one percent more claimed deals on Thanksgiving, followed by 93% and 170% on Green Wednesday and Black Friday, respectively. But when it came to the quantity of orders made per day, Green Wednesday deals saw the biggest increase.

Cannabis Is No Longer A Novelty Item – But Integral To Holidays, Says Recent Data

Ayr Wellness, an integrated marijuana operator together with real-time marketing solutions business, Suzy, recently conducted a survey of around 1,600 Americans on October 2022. The purpose was to better understand the buying and consumer habits as well as beliefs of people about cannabis and Thanksgiving as well as holiday season.


According to Forbes.com, the survey revealed that 90% of marijuana consumers intended to purchase as much bud for the 2022 holidays as they did last year. Even if inflation had an impact on consumers’ budgets, overall. Seven in 10 consumers reported they would be buying cannabis to share with their loved ones. It was also interesting to find that consumers reflect the mentality that cannabis is no longer a novelty item, but instead an integral part of holiday shopping and gatherings with family.


Additionally, two-thirds of poll respondents said that they’d buy the same amount of marijuana as they typically do around the holidays. Meanwhile, 24% acknowledged they will be spending more on marijuana this year compared to last year.

The average cost to consumers is $112 during the holidays, and almost a quarter reported they will spend a minimum of $100 on marijuana for the holidays.

“This survey is reaffirming to Ayr, and the industry, that cannabis isn’t a luxury purchase for consumers but an essential good they’re incorporating into their holiday rituals,” said Jonathan Sandelman, Ayr’s CEO, in an email to Forbes. “Whether you’re sharing cannabis with friends and family or coping with family drama, data shows that ‘Danksgiving’ is going mainstream,” he says.

“Cannabis is increasingly becoming an integral part of Americans’ holiday celebrations, with the average consumer anticipating they’ll spend $100 or more on products to enjoy, gift or share with others,” Sandelman disclosed in a statement. “As stigmas continue to break down, we look forward to the day when cannabis will be as synonymous as pumpkin pie for Thanksgiving,” he said.

More Data Shows Increase In Sales During The Weeks Before Christmas & New Year’s Day

Headset, a leading real-time cannabis and market intelligence firm, has also shared similar buying patterns.

They shared in January 2022 that US and Canadian marijuana markets saw a jump in sales from December 18 through 24 of 2021 compared to the prior week. The biggest increase was seen in the Canadian marijuana market, where they saw a 26% boost in sales while the US saw 17%. Markets in both countries saw the biggest increase in the topicals category right before Christmas, followed by beverages and edibles.

New Year’s Eve saw additional discount increases among both markets, adds Headset. The average discount was 21.1% in the US, and 4% in Canada. Drinks, flower, and concentrate led the category sales during New Year’s Eve in the US while sublinguals and tinctures were ahead in Canada.

Meanwhile, LeafLink, a wholesale marijuana platform, also shared post-holiday insights. They found a 6.8% jump in platform sales last December 2021 compared to 3 months before. For them, flower was the most popular purchase, accounting for over a third of sales. Customers spend the most on packaged bud though flower in bulk followed next. The second most popular category were cartridges, taking over 24% of sales.

Conclusion

Cannabis retailers can use these valuable insights for designing holiday promotions and offers both in-store and online. Knowing what products are most popular among customers for gifts during the season of gifting can help strategically create offers and let you know where to place discounts if necessary. With the holiday rush already here, hopefully this guide has helped you!

Source: https://cannabis.net/blog/news/today-is-green-wednesday-before-thanksgiving-what-are-the-latest-cannabis-shopping-trends-and-s

Business

Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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