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The Marijuana Industry is Dead

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Prince said the internet was dead in 2010, the marijauana industry is dead in 2022.

The Marijuana Industry is Dead, and Not for the Reasons You Think

You may remember in July of 2010 when Prince declared the “internet is dead”, and the world ridiculed him on social media and the internet. Fast forward to today, and no, Prince was not saying the internet was dead, he was looking at the beginning of apps and smartphones and realized everyone was going to be using apps as their medium of interaction with information on the internet, not necessarily a web browser.

The marijuana industry, still in its nascent stages without even full Federal legalization, is dead. If you read the headlines and follow the industry, you may be guessing what is coming next, since you hear it all the time.  Let’s just go over the standard thoughts you are having right now:

  • 280E tax codes make almost 50% of cannabis businesses not profitable
  • Industry saturation between the legal and illicit market to where wholesale and retail prices are dropping like a stone, forcing small brands and businesses to close shop.
  • The “race to the bottom” theory that cannabis is a commodity, like kale, broccoli, and tomatoes, and commodity prices leave little room for high end brands and services
  • Federal legalization will lead to massive lowering of the moats to enter a state market, shipping cannabis legally through the mail and UPS, hence the “Amazon’s of Weed” will spring up online.
  • With full legalization, low-cost providers of cannabis like Colombia, Brazil, Mexico, whose’ climate, electrical costs, water costs, and labor costs will demolish more expensive grow countries like the US and Canada.
  • All consumer surveys to date say consumers are only concerned with 3 factors in a cannabis buying decision, price, effect, and distance or time to get to said cannabis product.  Branding, packaging, colors, celebrity endorsement all don’t even rank with consumers at this stage of cannabis legalization.

Those points would all be correct and points we have brought up in numerous articles on Cannabis.net over the past 7 years. You would be correct to be very concerned about all the above-mentioned points, but you missed the most obvious one that is already happening right in front of you, and to that point, we at Cannabis.net, dropped the ball.

If you have ever seen the Brad Pitt zombie thriller, World War Z, you know what the 13th man theory is.  We have brought it up in a few articles and it goes something like this, if 12 people all agree on a decision or outcome, it is the 13th man’s job to object, no matter how foolish or stupid his point is, and investigate it.  In the movie, it was one person’s job to investigate the early report of zombies taking over parts of the world and pretend it was 100% true, so what should we do if this crazy story is true?

In the true sense of digging into the cannabis industry, we didn’t hold that theory true when the 2018 Farm Bill that legalized hemp was signed into law by then-President Trump. Hemp, and all the cannabinoids as rationed in the plant were made federally legal, is was just that the cannabinoid THC had to be less than 0.3% in the plant in order to be consider legal hemp.  Not enough THC to get anyone high, or for anyone to want to smoke it, right?

Then, a chemist decided to get out the Bunsen burner and see if he could start mixing the legal ingredients of hemp to create something like “the real deal THC”, out of the legal elements of the hemp plant.

The birth of Delta-8 THC then arrived.  Lab-derived Delta-8 THC when first released was “getting high, lite”. I would call it the Diet Coke to Coke, but after looking up that Diet Coke is the #2 selling soda behind Coke, it would be more like Delta-8 was the Diet Pepsi to Coke.  A soda, sweet, carbonated, tasted kind of like Coke, but not really.

At that point, the 13th man, Cannabis.net, moved on.  We tested around 7 to 10 Delta-8 THC products as vendors sent us samples and wanted us to do reviews.  Most didn’t do much, we got vape pens, gummies, tinctures, and even candies.  The best product we got made you 75% high like real THC would do, you were floating, and feeling something, but not even close to the real thing, Coke.

We then moved on.  Delta-8 THC from hemp was a stich in time, a product that was sort-of-kind-of legal and got you “almost, kind of, high”.  It would only exist for a short time before full marijuana legalization, since once that happened, who would ever buy Diet Pepsi when you could get Coke everywhere, and for cheap.  It felt like a few opportunistic, get-rich-quick guys, making a quick push on a niche product that was sure to disappear as “real THC” legalization continued state-by state, were running a quick scam.

Boom!  We just got eaten by zombies.

What we failed to ask ourselves in true 13th man fashion was, what if the hemp guys threw enough money and lab PHDs at the problem and actually did it, they actually got the ingredients of the “hemp hot dog” right in the lab? What if they actually got all the legal parts of the hemp plant from the Farm Bill in 2018 to taste, feel, and have the same effect as the “real deal THC”? 

It would be amazing; it would solve legalization! 

What if you could get as high off of hemp as you could have on full THC marijuana, then the THC version of marijuana, which is still federally illetgal, would become obsolete over time.  You could then ship Delta-8 legally all around the country, teaching a generation of people what getting high on cannabis was all about and by the time the marijuana plant was legalized, no one would really care.


Why?

Delta-8 is from hemp, so it is cheaper to source, cheaper to manufacture, and in the end, it would be cheaper for consumers.  Hemp is legal, hemp can grow anywhere, hemp can be shipped. And to top it off, the a federal court panet just confirmed that basically, Delta-8 is legal as all the parts contained in the Delta-8 THC version are from a plant that was legalized in the 2018 Farm Bill.

If Delta-8 THC from hemp could create the exact same high, or even better, than the federally illegal marijuana plant, then you would have a game changer that could wipe out billions of dollars invested in the legal cannabis market.  Consumers could order online, product could be shipped, lower production costs would lead to a “new race to the bottom” only this time, we are talking fully legal hemp.

We gave up on Delta-8 THC from hemp too early, we never asked what would happen if they threw $500 million and 50 double-PHD chemists at the problem and locked them in a lab to figure it out.

It is the one obviously thing the industry overlooked, and it was right under their noses. If Delta-8 and Delta-9 THC were indiscernible, you literally could not tell the difference, you now had legal “weed” and it could ship and sell across all 50 states with no fear of prosecution or punishment.

Can’t be done, no way?

We thought the same.

Then we were invited to a private, NDA only tasting, which we declined several times, and only agreed as a favor to a business associate.  Delta-8 hemp souped up by serious chemist, PHDs, and lab nerds.

As soon as we tried this new product, we knew, “OMG, s#it” the hemp guys did it.

We never saw it coming, the report of zombies in North Korea had to be farce.

The marijuana industry, existing on an archaic moat based on THC being a schedule 1 drug on the CSA, is about to get rocked.

If in a blind taste and “experience” test, what if 100 out of 100 people could not tell the difference between Delta-8 THC from hemp and Delta-9 THC in the illegal marijuana plant?

Drinks, edibles, tinctures could all be indistinguishable between the Delta THCs. The only area where the currently illegal plant would rule would be straight up smokeable flower.  Since Delta-8 is made in a lab from “hemp parts”, there is no comparable smoking material that would mimic cannabis THC flower. Once you made hemp flower over 1% in some areas, considered hot hemp, the flower would then be considered illegal. 

While flower is still a very popular choice for cannabis consumers, how many people like to inhale and smoke, anything, period?  Smoking is outdated, edible sales and vaping are gaining traction as they are cheaper, more discreet, and deliver better results.  Will smoking weed ever disappear, of course not, but how often do you see people smoking cigars these days?

Oh, snap.

The marijuana industry is dead.

The hemp guys figured it out first.

Stay tuned for Part 2.

Source: https://cannabis.net/blog/opinion/the-marijuana-industry-is-dead

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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