Business
Smoking Weed Doesn’t Automatically Make You Cool Says New Study (But It Sure Does Help!)
Smoking Weed Doesn’t Automatically Make You Cool Says New Study (But It Sure Does Help!)
It is typical for youth to use marijuana because they believe it makes them appear cool. While cannabis overdoses are not the worst consequence of weed legalization —a ridiculous fallacy, if we must say—instead, it’s that weed has lost its overall cool.
This is not us advocating that children should consume marijuana recreationally, but how things have changed. Cannabis was once the drug of choice for the youth, entrenched in the Youth Summer of Love, the hippy movement, and college dormitories across the country. However, the concept of marijuana as a cool substance is disappearing because of legalization.
According to Harvard Community College researchers, cannabis can make certain people “less cool.” So, what does cannabis symbolize now as a culture, a way of life, and a lifestyle? Do kids think it’s cool anymore? Does anyone still think weed is cool?
Details Of The Experiment
According to a new survey issued by Harvard Community College based in Santa Monica, California, consuming cannabis does not make the consumer “cool.” The study published on Thursday revealed that, in reality, weed could make people “less cool” depending on their environment, income, hygiene, and IQ.
The study included 374 test volunteers between the age of 12 to 99, all of whom claimed to consume cannabis frequently (3+ times per week). They were quizzed on topics such as “Why do you smoke?” “What employable talents do you have?” and “When last did they floss?” In addition, subjects were asked to bring pictures of their apartments for the research team to evaluate.
The study’s chief scientist, Dr Wallaby Frank, revealed to High Times that the inspiration for the study came to him while watching Dazed and Confused.” ‘Say, dude, you got a joint?’ says Matthew McConaughey’s character, and Mitch replies, ‘No, not on me, guy.’ ‘It’d be much cooler if you did,’ says McConaughey.
In his words, Wallaby thought, shouldn’t Matthew McConaughey, the pinnacle of cool, already have a joint on him? So he became enthralled with the concept of ‘cool’ and what it truly meant, particularly regarding cannabis.
Frank and his team of four other researchers conducted an interview with each subject and then assessed each subject’s responses and judged them based on their overall appearance and responses. Anyone who claimed to smoke because it’s trendy was instantly labelled “uncool,” according to Frank. They also put a huge giant red stamp on individuals below the age of 18 because they are youngsters and barely have a well-developed brains.
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Other telltale indicators of “uncoolness” related to cannabis use include, but are not limited to, earning less than $35,000 per year, having more than $10,000 in debt (excluding mortgage), and being unable to play the piano. More indicators include:
- Never leaving one’s country of origin.
- Eating a diet of 60% or more processed foods.
- Tipping less than 20%.
- Sweaty palms.
- Trembling knees.
- Choosing to set up a social media account devoted entirely to shrooms, guns and weed.
Observation and Inferences
Many people believe that just because they smoke marijuana, they are cool. However, this is inaccurate, another researcher who worked on the paper, Jill-Rose Neemoy, stated. Do you know who also uses cannabis? Narcs.” When asked why she smoked, one participant responded, “Life’s a bitch, and then you die.” Others deemed “cool” had a genuine interest in the plant and knew all sorts of trivia about weed classifications, cannabinoids and the cannabis industry in general.
Frank’s interview with High Times revealed that the study was exceedingly tough to measure. He and his colleagues would all agree that this man is cool when he walks in wearing nice clothing and smelling like smoke, you know, with a massive smile on his face. However, when we would ask him a straightforward question like, “When did World War I start?” he would fail to respond, which made him appear less cool.
On the other hand, Frank added, someone else would walk in dressed like a hippy, with no shoes and sticks in his beard, but then he’d go into free jazz, theoretical statistics, and endocrinology.” By the conclusion, Frank affirmed he thought to himself if he was the one doing the study or if it was the individual.
The results eventually came back evenly split. However, a 50/50 split in the results did not satisfy the researchers, so Dr Wallaby Frank enrolled himself as the 375th volunteer.
Dr Frank is a remarkable person, according to Neemoy. He earns more money than we do, which is excellent. We saw pictures of his condo, which was spotless and well-kept. He’s hilarious and intelligent. However, in the end, we opted to categorize him as uncool, purely because it is probably one of the least cool criteria you could do to judge someone based on their appearance and whether or not they are aware of the start of World War I.
Neemoy continued, to be fair, Dr Frank was entirely in agreement, and the rest of us would have fallen into the same category had we taken part in the study.
Conclusion
Cannabis is no longer for the exclusive cool kids club. Elon Musk uses it, moms do, and most Canadian police, following the new law, can use it (off-duty, of course). Since 2006, there has been a twofold increase in Baby Boomers using it. Monthly marijuana users among people 65 and older have also significantly increased (that number was nearly zero in the mid-2000s). Everyone you previously wouldn’t have considered consuming cannabis is now doing so. Maybe the OLCC could do better to caution teenagers about lighting up with their grandparents.
With legalization pushing cannabis to the mainstream, it’s safe to say that most people now use cannabis. Hence, there’s the need to redefine cool as regards cannabis. As per Dr Frank and his team of researchers, smoking cannabis does not make one automatically cool. To be worthy of that tag, there’s now the need to know more and be vast in the knowledge surrounding cannabis and the cannabis industry as a whole
Business
Alleged Crores Pharma Scam Mastermind Arrested from Surat
After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.
Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.
Fake Business Deals and Dishonoured Cheques Used in Fraud
Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.
In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”
Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.
Multiple Identities and Repeated Fraud Pattern
Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.
Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.
Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.
Multi-State Surveillance Leads to Arrest in Surat
A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.
Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.
Growing Threat of Corporate Identity Fraud
The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.
Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.
Experts Urge Stronger Due Diligence in High-Value Transactions
Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.
Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
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