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Seed Synergy

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The creation of new cannabis cultivars thrives via international collaborations.

Upon exhaling a deep drag from a joint of Blueberry Cookies grown by City Farmers BCN the smoke from my hit travels upward into the rafters of a 16th century modernist palace in the heart of Barcelona’s Gothic Quarter. As the smoke rises, I contemplate the significance of the moment and celebrate the freedom of enjoying weed in a country where cannabis still exists within a gray area, decriminalized for personal use and cultivation, but illegal for commercial sales. I’m in Barcelona, Spain for an international gathering focused on cannabis genetics. More specifically, I’m within the Hash Marihuana & Hemp Museum at a party celebrating the collaborative efforts that bridged a domestic-international divide to unite two storied cannabis seed companies, Sensi Seeds and Humboldt Seed Company. Within their collaboration lies the dawning of a new chapter in the history of marijuana, one which continues the tradition of legendary fusions of Californian and European genetics that started in the 1970s when the hybridization of cannabis began.

Courtesy Hash Marijuana & Hemp Museum

The collaborative project is called Breeding Grounds and resulted in the release of four new feminized seeds: The Bird (OG Kush x Humboldt Dream x Larry Bird), Auto Pineapple Kush Cake (Pineapple Muffin autoflower x Banana Kush Cake autoflower), Auto Amnesia Jelly (Mint Jelly autoflower x Amnesia autoflower XXL), and one that lies within the highly popular and heavily lauded Z terp family, Purple Berry Muffinz (Purple Bud x Blueberry Muffin x Zkittlez). But arguably more significant than the lineage of the new cannabis cultivars is the symbolism of what they represent. Sensi Seeds, which inherited the genetics of the first cannabis seed bank—Nevil Schoenmakers’s The Seed Bank of Holland—brought the world classic cultivars such as the sativa-dominant Jack Herer and has been in the business of selling cannabis seeds from its home base in Holland since the 1980s. Humboldt Seed Company, founded in California’s Emerald Triangle in 2001, has built a reputation as a trusted breeder via enormous phenohunts and award-winning cannabis such as its signature strain Blueberry Muffin. The fusion of the two companies in 2023 harkens back to the beginnings of cannabis breeding in the 1970s, when people like Sam the Skunkman and Ed Rosenthal became the catalysts for uniting European and Californian cannabis genetics, an action that created the first cannabis hybrids.

seed
The Bird / Courtesy Humboldt Seed Company

“The first time I heard about The Seed Bank, which is the precursor to what is now Sensi Seeds… my uncle had a shed where he would keep all the gardening stuff and in that shed he would stash High Times magazines and I remember sneaking into his shed—because we would sometimes you know, borrow some weed from our uncle—and we’re looking at his High Times and in the back of High Times we saw an advertisement for The Seed Bank,” explains Benjamin Lind, co-founder and chief scientific officer of Humboldt Seed Company. “And it just kind of clicked like, ‘Whoa, you can actually order seeds.’”

From a young age, Lind was observing his family members making their own cannabis crosses and learning about the importance of seeds to ensure the next year’s harvest. Sensi Seeds, he says over an early morning eating lychee fruit acquired from one of Barcelona’s famed food markets, was the first cannabis seed company that ever came into his vision. And, once he met the people behind the company and toured their facility decades later, he learned that the breeding work they had been doing aligned with his own.

Ben Lind / Photo by Mike Rosatti

“A lot of our processes are very similar,” he says. “All breeders come at breeding cannabis differently and very few have similar beliefs or similar philosophies, but we mesh really well.”

This meshing of two similar minds in the cannabis breeding world was more than a coincidence, it’s the result of years of effort put in by none other than cannabis cultivation expert Ed Rosenthal, who tells me he’s done writing books and is now more interested in acquisitions and mergers. Rosenthal’s relationship with Sensi Seeds goes back years. A mutual friend who had a cannabis club and magazine introduced Rosenthal to Ben Dronkers, the founder of Sensi Seeds, back in the 1980s. Once introduced, the two began to collaborate with each other on a museum in Amsterdam dedicated to the history of the cannabis plant which first opened in 1987.

“At the same time Nevil [Schoenmakers] was indicted so he sold his business, The Seed Bank, to [Sensi Seeds] and he took off for the wilds of Australia and he was never brought to the U.S.,” Rosenthal explains. “We stayed close and then [Dronkers] hired me off and on at different times to do things and then also put in, I think, $50,000 to $100,000 into my defense.”

The defense Rosenthal is referring to was a federal trial that began in the early 2000s when he was found guilty of three felonies related to the cultivation and sale of marijuana. After the trial, the jurors—who had not been provided with the crucial information that Rosenthal had been deputized by the city of Oakland, California to grow medical marijuana—denounced their verdict and in 2003 Rosenthal was ultimately sentenced to a single day in prison, time served.

Rosenthal calls Sensi Seeds, which is now run by Dronkers’s son Ravi Dronkers, a “legacy family,” and says when he saw them interacting with Humboldt Seed Company he realized the “cultures weren’t that different.”

“I knew this was the one to go and I just did everything so that it didn’t get fucked up,” he says. “I’m really excited about this. This is going to be very big.”

The announcement for the collaboration came in mid-March at the Hash Marihuana & Hemp Museum’s second iteration in Barcelona and included flutes of cava alongside a bowl filled with the Spanish-grown Blueberry Cookies so guests could roll their own joints. Guests in attendance included Jack Herer’s son, Dan Herer, who was spotted taking a photograph of a framed picture of his father on display within one of the rooms devoted to hemp. In a country that resides within the legal gray market for cannabis, smoking and enjoying flowers and concentrates takes place within private social clubs and spaces that are cannabis-friendly. This clearly includes the cannabis-themed museum during a private event, but also includes restaurants which will pull down their rollup doors to offer discretion for diners to smoke weed at the table while the waitstaff also lights up.

Courtesy Humboldt Seed Company

Over a candid evening conversation after one of those smoky Barcelona dinners, Rosenthal gets in a discussion with Nathaniel Pennington, co-founder and CEO of Humboldt Seed Company, about cannabis breeding. The basics of cannabis breeding involve creating new expressions of the botanical by crossing, or pollinating, the female flower with pollen from a male plant. An F1, or first generation, occurs when breeders cross two landraces—cultivars that are native to specific regions and have not been bred—or when breeders cross two inbred lines. The final hybridized result that’s released by reputable seed companies comes after at least four generations of inbreeding. The reason that the lines are inbred, or bred from plants that share similar genetics, is to stabilize the seeds ensuring that, once the seeds are grown into plants, they retain similar physical characteristics. Cannabis plants have a complex set of DNA and, like two sisters from the same family, when two cultivars are brought together the results will not be genetically identical, but rather, similar but different expressions known as phenotypes. The art of creating cannabis seeds involves the painstaking work of getting to a point where the expression of all the seeds will be the same, a process that is known as stabilizing the genetics.

(From left) Ben Lind, Ravi Dronkers, Nathaniel Pennington and Sander Landsaat celebrate their seed collaboration project at the Hash Marihuana & Hemp Museum in Barcelona, Spain. / Courtesy Humboldt Seed Company

“With breeding it’s not true science until it’s repeatable,” Pennington explains. “[True breeding doesn’t occur] until you can perform the same experiment, which I would say is the same seed population times the same seed population and find the same phenotypic outcome. And if you can’t reproduce that experiment then you haven’t really accomplished anything except for you’ve made a clone line which can be forever propagated as a clone, but that’s a bit of a handicap if you ask me.”

In a world filled with companies making dubious claims about the stability of their seed lines some companies, like Sensi Seeds and Humboldt Seed Company, stick to the science. In doing so, these seed banks bless humanity with reliable cultivars that cross oceans and territorial boundaries to contribute to the diverse genetic expression of the world’s most favored flower.

“Both of our families have worked for generations to preserve the very best lines and bring them to the modern market,” Lind said through a press release about the Breeding Grounds project. “We both evolved on different continents, with different selective pressures. Even though we live a world apart we have a very similar philosophy based on love and respect for the plant. It was natural we would cross-pollinate the best from Amsterdam with the best of Northern California.”

Auto Pineapple Kush Cake / Courtesy Humboldt Seed Company

Source: https://hightimes.com/culture/seed-synergy/

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Business

EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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AI & Technology

Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations

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Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).

The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.

Trial Push Despite Multi-Million Euro Settlement

The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.

Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.

A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.

Allegations of VAT Evasion Through Marketplace Sellers

At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.

Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.

Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.

Italian Government Named as Affected Party

In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.

Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.

Multiple Investigations Add to Pressure

The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.

Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.

In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.

Amazon Denies Allegations

Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.

Broader Impact on Europe’s Digital Economy

If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.

With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.

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Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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