Business
Medical Cannabis Donations From Within the Industry Help Reduce Opioid Use
Since 2020, SB-34, also known as the Dennis Peron and Brownie Mary Act, has been giving the cannabis industry an opportunity to give back to those in need.
The recent California state law provides a legal pathway for licensed cannabis operators to donate excess and expiring products at no cost to eligible patients.
From the onset of this new legislation, one of the longest-standing chapters of the National Organization for the Reform of Marijuana Laws (NORML), Los Angeles NORML, a 501(c)(3) non-profit organization, began working alongside the Veterans Cannabis Coalition to affect change through SB-34. Los Angeles NORML Executive Director, Ian Rassman, and Veterans Cannabis Coalition CEO and Founder, Eric Goepel, made it their organization’s mission to focus on developing programs surrounding this unique legislation.
Their program is based on a model developed by Goepel and Shelly McKay, the Co-Founder of Kannabis Works where the program was pioneered. She launched the first day the new SB-34 legislation came into effect on March 1st, 2020. Kannabis Works has maintained a consistent monthly donation since that time. They have become the longest-running donation site under this legislation and serve as the precedent on which other programs have been built.
Rather than creating a standalone nonprofit or a “social justice” lifestyle brand, Los Angeles NORML and the Veterans Cannabis Coalition have been focusing on revitalizing and leveraging existing nonprofit entities. They strive to build cannabis donation programs that simultaneously benefit communities, patients, and the industry as a whole.
While SB-34 does not create any tax incentives, it does reduce the cost by excusing certain state taxes (cultivation, use, and excise) depending on the license type. When properly coordinated across the supply chain, SB-34 donations are able to be delivered to patients with a relatively low shared labor and material cost.

Licensed California cannabis companies are in a unique position to legally give away life-sustaining medicine to people, many of whom suffer greatly from lack of access and/or the means to afford legal cannabis. Every corner of the industry is able to participate. This includes cultivators and manufacturers, retailers (storefront & delivery), distributors, testing labs, brands, and ancillary businesses (legal, tech, admin, etc).
“We have worked with many brands and retailers to locally implement corporate social responsibility programs that truly benefit medical patients in their communities. We are helping these communities by providing safe access to lab-tested products at no cost. Furthermore, we are empowering local retailers and brands to continue compassionate work even past our events. This program is a big part of changing the stigma, and that’s a huge reason I continue to be a proponent of its expansion,” said Ian Rassman. “It has been sending a signal to the community at large that cannabis is medicine.”
Los Angeles NORML and the Veterans Cannabis Coalition are focused on helping veterans, the terminally ill, elderly people, and those suffering from mental health issues. At present, they have over 100+ active participating brands, 600+ unique patients served, 10+ active retail & non-profit partners, and 12 donation sites that have resulted in over $4 Million of retail medical cannabis donated back into the community over the last 2 years.

“It is a very emotionally moving experience to attend one of these donation events,” said Ian Rassman of Los Angeles NORML. “Every single time I hear moving stories of individuals that have been able to reduce or eliminate opioids from their daily medications by substituting cannabis. Overwhelmingly, these patients tell how they used to sit on the couch watching their life pass before them, and now feel that they have returned to life and re-engaged with their family and friends. Those are powerful statements that will really pull at your heartstrings.”
Ian went on to highlight how oftentimes these people are in tears as they tell him stories of how they have rediscovered their best life with the assistance of medical cannabis.

Veterans Cannabis Coalition CEO and Founder, Eric Goepel, said that “we have played a largely behind-the-scenes role in socializing the concept of compassionate donations to the California cannabis industry while providing the connective tissue to sustain it. This includes administrative and technical support, donation procurement, connection to patients and consumers, and education.”
Goepel elaborated, saying, “to that end, I’ve been developing donation and education programs with chapters of the three largest national veteran service organizations: the American Legion, VFW, and Disabled American Veterans. I am also developing a donation pipeline to a frontline harm reduction nonprofit. This group was working with the unhoused on Skid Row and had lowkey been gifting cannabis for years. They’ve seen firsthand the vastly reduced risk and potential benefits.”
“Rather than trying to duplicate what already exists and further fragment support and attention, we bring donations and education as a valuable service to the cannabis-friendly organizations out there,” Eric said.
Goepel made it clear that SB-34 is a means to an end. It’s meant to show how cannabis can improve both one’s individual quality of life, as well as overall public health (by promoting substitution and sparing effects). Los Angeles NORML and the Veterans Cannabis Coalition believe that working with an expanding network of nonprofit partners and funneling viable products that would’ve otherwise wound up discarded to patients is the first step.
The next vital step is securing governmental support. This can come at the city/county or state level to establish a pilot program that would both donate and reimburse patients for medical cannabis purchases and track their health metrics for a year.

Goepel emphasized that “we’re at the stage of normalization and legalization where we theoretically demonstrate the power of cannabis in a way that will leave politicians little room to hedge or dodge.” He went on to say that “the skyrocketing suicide and overdose rate plus a new #3 cause of death (COVID) that is disabling millions of Americans reflects severe, structural failures in many of our institutions.”
Goepel hit the nail on the head when he voiced that “cannabis isn’t the cure-all. But, it is the most promising single tool we have to develop more effective and less harmful medicines at a time when they are desperately needed.”
Active SB-34 donation partners for Los Angeles NORML include the Veterans Cannabis Coalition, Kannabis Works, HERBL, Nabis, Pineapple Express, Amuse, Rove, Pacific Stone, Claybourne, Papa & Barkley, Raw Garden, CRU, CanEx, Coastal Sun, Bird Valley Organics, Emerald Bay Extracts, and more.
Brands that are interested in getting involved should know that only legal operators can provide SB-34 donations. Los Angeles NORML is able to help utilize the program to provide a legal pathway to donate products and establish regular community outreach events. All license types can tag donated products at “SB34” in METRC. Eliminate remediation or retesting costs by taking products with a short shelf life and donating them!

For retailers, you’re able to combine forces with Los Angeles NORML to engage your supply chain partners on a mission of compassion and create content for promotional purposes. You can then educate new market segments to generate product awareness for brands targeting those new markets.
“California is unique in the world in that it is the only state or country with legislation passed allowing for compassionate donations. The success of this legislation in California, in many ways, can serve as a proof of concept for other states and nations to follow,” Ian said. “As this program expands, it continues to act as glaring evidence that cannabis has the potential to heal. We have purposely built this program to be replicated in other markets.”
There are an unlimited number of patients who need help accessing medical cannabis. It’s important to empower individual retailers and brands to develop their own unique programs to further the compassionate donations that SB-34 allows. Los Angeles NORML and the Veterans Cannabis Coalition are putting all of their energy into jumpstarting awareness about this program because it affects real change.
There are other thriving organizations within California that have also created compassion programs that are supplying medicine to those in need. A few of these include Sean Kiernan at the Weed For Warriors Project, Melissa Burgstahler and Kellie Carlton at Dear Cannabis, and of course, Sweetleaf Joe Airone from the Sweetleaf Collective in San Francisco where compassion has been the mantra since 1996.
Ian concluded, saying, “we essentially want the whole world to follow these examples, use the resources already developed, run with it, grow it, and put more medicine into the hands of the people that need it. It is our goal to further expand this program across the US and the wider world as a destigmatizing example for emerging cannabis markets to follow.”

Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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