Business
History Does Not Repeat Itself, But It Does Rhyme – Lessons the Marijuana Industry Can Learn from the Alcohol Industry
American history has not been kind to cannabis but despite all odds, the psychoactive herb has gone mainstream in American society even though it is still federally illegal. Cannabis has gone far from just being a cultural mainstay for movies and music to us seeing cannabis-based products on the shelves of makeup counters, grocery stores and wellness shops.
It is now a common sight for celebrities and chefs to host cannabis-infused dinners for their friends and selected fans. Even Martha Stewart, a local celebrity recognized for proper and prim living, is an active cannabis aficionado who now has her line of CBD-based products.
In the same vein alcohol, moved from the speakeasy to mainstream, and cannabis is taking a similar part and is building for itself a new space in modern culture. This is not so surprising considering there are many similarities between how alcohol was able to grow and re-emerge into the mainstream since the Prohibition years and the rise of cannabis use in the modern era.
Alcohol beverages have now become an integral part of modern culture and have been embraced into every aspect of life. According to the latest data from Federal Health Statistics, the average American drinks roughly 1.35 drinks per day, 9.5 drinks per week and 494 drinks per year that contain some form of alcohol.
Similar to alcohol, cannabis has walked through its distinct journey from being a lazy stoner habit to being integrated into every aspect of life both recreationally and medically. With cannabis and hemp-infused beverages now starting to take off, and in some cases ship across state lines, the beverage industry may be a good historical comparision. How does the cannabis industry the wine boom of the 1980s?
The factors that influenced alcohol’s rocky transition to the mainstream are complex and vast. However, when evaluated as an intermediary to cannabis normalization, there are three primary aspects the cannabis industry should focus on if it wants to cement itself in the mainstream. The three focus aspect include;
- Offering a wide format variety
- Encouraging more diverse usage occasions and
- Specifying users’ expectations for a responsible experience.
Offering A Wide Format Variety
For cannabis to be accessible, the industry must explore the essence of options ans variety in boosting the normalization and appreciation of alcohol. For instance, what we have in the market today is a long list of spirit offerings ranging from high-end liquors to cheap, blended spirits. There’s also the option of unaged rums to decades-aged whiskies, flavorful gins to flavorless vodkas.
Today, consumers have the luxury of a wide variety of spirits in all kinds of groups at different price points. This ensures that the product suits every desire and pocket out there and this can be applied to cannabis. The criminalization and prohibition of cannabis made it difficult for innovative and inventive options to pop off. And in a lot of ways have alienated cannabis from potential users. But that narrative is rapidly evolving. For instance, there’s now a massive interest in vapes and concentrates.
As far back as 2018, concentrates have been rising through the chart. According to data released by BDSA, concentrates, in terms of sales expansion has surpassed flower since 2018. Now, cannabis beverages are beginning to have the spotlight as companies continue to understand how to improve production. More importantly, consumers are also starting to discover what joy it is to have cannabis drinks with zero hangovers.
Encouraging More Diverse Usage Occasions
Apart from formats, cannabis can also provide a wide variety of uses ans functions across different occasions all day. A unique ability the alcohol industry doesn’t have.
Even though alcohol has been able to position itself on multiple occasions, it is still very restricted. Alcohol is generally acceptable at social gatherings, mostly at night. Day/solo drinking is socially frowned upon. At a fundamental level, the function of alcohol is the same. A shot/glass/mug of your choice of alcohol will basically make you feel the same way.
But that’s not the case with cannabis. Cannabis use extends is quite deeper than the surface buzz of recreational cannabis use. People feel the impact of cannabis strains differently; its use is social and more individual. The continuously evolving innovations will only assist users in further redefining and defining their connections with cannabis
Also about how alcohol consumption norms developed with emerging participants coming up with modern ways to drink alcohol, the culture and lifestyle of cannabis are evolving. Rather than just rolling up a joint to get high, or managing a persisting health condition, amazing opportunities now present themselves for cannabis users. Users can now experience cannabis in unique ways such as to influence their moods and feeling.
Specifying Users’ Expectations For A Responsible Experience
Lastly, introducing newbies to have a peak cannabis experience largely depends on the authenticity of the product and entry-point education. The need to establish a predictable and consistent dosing standard then becomes highly necessary.
Again, let’s have a look at alcohol; the serving is defined. This is by careful and conscious design; for example, a cocktail, a glass of wine, and a beer all have the same alcohol content. This gives users an idea of what they taking and how to act around a type of alcohol and manage their experience. But, cannabis still has a long way to go as dosing standards have not been established.
Hence, the cannabis industry must seek to actively establish a dosing standard to alleviate the fears of cannabis effects. A common phrase in the industry is “everyone has an edible story” due to dosage uncertainties, especially for newbies. The industry must work together to ensure that this is left in the past.
Conclusion
As the chances for federal cannabis legalization continue to grow, the future of cannabis mustn’t be viewed through the lens of legacy or traditional consumers. Rather, the future of cannabis should be seen through the lens of individuals looking to improve their cannabis experience and enjoy life.
The cannabis culture has grown to be massive and there’s a place for everyone and anyone. Public acceptability is at a high-time high and the future promises more for every cannabis user.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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