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Forty-Two Percent of American Adults Use Cannabis

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A new report dives into the trends and facts about today’s cannabis consumer.

A new report called Cannabis Consumers in America 2023: Part 1 was recently release by New Frontier Data on May 2. The study analyzes a wide variety of trends and demographics of the modern cannabis consumer.

According to New Frontier Data CEO Gary Allen, more than 42% of adults have used cannabis and say that they will use it again. “Cannabis consumers are diverse with users spread across age groups, genders, economic brackets and political affiliations,” said Allen in a press release. “With 42% of U.S. adults having used cannabis and likely to do so again, and another 15% expressing interest in trying cannabis in the future, acceptance and receptiveness continues to grow, creating massive opportunities in both new and emerging markets.”

The survey sample size included 5,534 participants, which was broken down into 4,358 cannabis consumers and 1,176 non-cannabis consumers, who were surveyed in Q1 of 2023.

The survey found that 37% of U.S. adults are considered to be “current consumers” who either consume pot annually and plan to do so in the future, while 30% of Americans have never used pot, and don’t intend to. Additionally, 15% of Americans have never tried cannabis but are interested in doing so, and 13% are former consumers who no longer partake.

New Frontier Data also published a 2022 analysis of American consumers. In comparison, the number of current consumers increased from 39% in 2022 to 42% in 2023. For those who have never used cannabis and don’t intend to, the number dropped from 34% in 2022 to 30% in 2023. 

The study also reviews results from participants of different age ranges being asked about their past month of cannabis use between 2017 and 2021. Since 2017, the percentage of adults between 18-20 has decreased by 8% and increased by 20% for those 21-25. Some of the biggest increases in that four-year period included adults ages 65+ with a 96% increase, and adults ages 40-44 with a 64% increase. Across the board, all age groups increased significantly, with the exception of the 18–20-year-olds.

Approximately 74% of people in the U.S. live in a state with some kind of legal framework, and 48% live in an adult-use state while only 26% reside in a state with only medical cannabis.

In terms of product popularity, 2022 data from legal cannabis markets show that flower still dominates most product share of sales with 43%, followed by vapes at 29%, edibles (including beverages) at 11%, and extracts at 9%. Tinctures, topicals or “other” all reflect 1% or less of product share.

The race or ethnic identity is mainly broken up between white (63%), Hispanic/Latinx (14%), Black (14%), Mixed/multi-racial (4%), Asian (3%), and Other (2%). Currently, a majority of consumers are men at 54% and women at 46%. 

Participants showed that 70% of consumers use cannabis to target a specific objective. A majority of consumers, about 83%, use cannabis for “unwinding (relaxation, stress, or anxiety)” and 61% use it for improved sleep. Most consumers use cannabis while watching videos, television or movies at home (56%), listening to music (52%), sleeping (45%), browsing the internet (37%), eating (36%), spending time with family/partner (35%), socializing (33%), playing video games (32%), and doing housework or chores (30%). (Under 30% includes activities such as cooking, having sex, spending time in nature, and drinking alcohol.)

Most medical cannabis consumers use it to treat diagnosed conditions such as chronic pain (46%), migraines (21%), PTSD (17%), and osteoarthritis (10%). The average consumer typically uses cannabis for symptoms such as pain (64%), anxiety (55%), depression (41%), insomnia (40%), and inflammation (28%). Ninety-four percent of consumers say that their medical conditions or symptoms improved after consuming cannabis.

According to the survey results, 77% of flower consumers say that strains are important, while 47% are more interested in minor cannabinoid and terpene profiles. “Despite recently increased industry focus on minor cannabinoids and terpenes, most consumers still use strains to make decisions,” New Frontier Data stated.

For consumers who prefer edibles, gummies lead by a large margin at 84% for most common edible, followed by 50% who enjoy cookies or brownies, 42% choose chocolates, and 22% prefer beverages. Most consumers who choose edibles will consume 2-4 mg (14%), 5 mg (18%), or 10 mg (17%).

Cannabis Consumers in America 2023: Part 1 contains a wealth of information about cannabis consumers today, with 45 pages of charts and data on other topics such as spending trends, where consumers choose to buy their product, brand loyalty, social consumption details, perspective on policy, and more.

Source: https://hightimes.com/news/forty-two-percent-of-american-adults-use-cannabis/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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