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Could Cannabis-Infused Beverages Ever Overtake Beer and Wine Sales After Federal Legalization?

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Would the country ever consume more weed-infused beverages than beer or wine?

In all new legal market structures, you will find consumers yet to have indulged in any form of cannabis, despite the steady pace at which adult use is getting legalized. The use of drinks could pose a simple and friendly method of delivery to new users. According to reports by New Food, Jake Bullock, founder, and CEO of Cann, a company that deals in cannabis-infused drinks, said that the beverage sector is among the fastest developing in the marijuana industry.

Bullock stated that the company is trying to produce something unrestricted and fresh that has never been tried before. He added that the aim of the firm is not to draw marijuana smokers from their joints. Instead, it is to attract alcohol drinkers from their beers.

AN EXPANDING MOVEMENT

In areas that have legalized cannabis for recreational use, THC-infused drinks are found on the same shelves as other drinks like wine and beers. This raises the question of whether producers of alcoholic drinks should be worried about competition from cannabis-infused drinks. These questions were answered by experts in these industries in a November 2021 report published by Winemag.com.

Colleen McClellan, a trained sommelier and the provincial director of client solutions in Datassential, which is a prominent food and drink insights platform, anticipates business openings in the THC-infused beverages space. She said she thinks that we will keep seeing more interest and use in these drinks as other states soften the regulations.

McClellan forecasts that brands will keep entering the THC beverage space, ultimately leading to a merger.

She says that there are some consumers that relish the use of marijuana THC-infused products because it gives a useful benefit minus the hangover effect. In the United States, consumers’ knowledge of THC drinks increased in 2021 by over 9%, and now 51% of adults over 21 years affirm experience with them, according to a recent report by Datassential. The organization also discovered that THC drinks have the most amount of awareness and interest among older generations.

This may be because of the progress the marijuana industry marketing has achieved over the last decade. In a lot of cities in the United States, going into a dispensary is similar to entering a swanky cafe or an apple store. Cannabis has never been so customized as now when you can pick the strength, strain, and method of use, just like a bag of coffee beans.

According to the Global Cannabis Beverages Industry, a report released by Reportlinker.com last January noted that the global marijuana beverages market was valued at 799.8 million dollars in 2020 and is predicted to get to a new level of 2 billion dollars by 2026, increasing at a CAGR of 16.9%.

As found in the report, the alcoholic portion is readjusted to an amended 15.7% CAGR for the duration of the next seven years.

In the meantime, the non-alcoholic portion is predicted to increase at a 17.5% CAGR to get to 1.6 billion dollars by 2026.

CANN’S CURRENT ACTIONS

Cann, at a fundraising event last February, corroborated a 27 million dollars Series A  financing round from existing investors such as Imaginary Ventures, new institutional capital, also from a new roster of celebrity investors like Adam Devine, Sara Foster, Zoey Deutch, Nina Dobrev, Rosario Dawson, and Jordan Cooper.

To add to this landmark financing round, Cann also announced its first international expansion with the launching of the brand in Canada. Jake Bullock said that more than three years ago, they were informed that consumers did not want THC in drinks and that, at best, they were a novelty. However, their expansion to Canada and this fundraiser show that microdose drinks have come to stay. Adults around the world are eager for an alcohol alternative that certainly provides a social buzz and also puts taste first.

BELIEFS OF EXPERTS IN THE MARKET

Morgan McLachlan, master distiller, chief product officer, and co-founder of AMASS, a beverage company that specializes in Botanics-based adaptogenic beverages. Recently, she helped in developing Afterdream, a marijuana-infused non-alcoholic spirit that was created to achieve what the company depicts as a mind-mellowing, limb-loosening high that imitates the feeling gotten by a potent cocktail, that she believes will appeal to people who drink alcohol also.

McLachlan says non-alcoholic beverages and marijuana beverages are the most rapidly growing sectors of the beverage market, with sales rising from 67.8 million dollars in 2019 to 95.2 million dollars in 2020.

She added that the use of recreational cannabis by adults is a rapidly expanding market, and non-alcoholic drinks have even a more swift growth, and that both low and no ABV sectors have risen 506% since 2015 and are expected to attain 280 million dollars in earnings this year. Analysts at Distill Ventures reported that 58% of consumers drink more soft drinks than last year.

Even with this growth in the market, Jim Higdon, chief communication officer and co-founder of a Kentucky-based company that manufactures full-spectrum hemp oils named Cornbread Hemp, does not think traditional alcohol, beer, or wine producers need to be worried.

Higdon says that THC drinks still have a place. However, the place is likely not in the hands of a wine enthusiast with a refined palate as the objective customer for a cannabis beverage is either a person who wants to reduce their alcohol consumption or a novice consumer searching for a non-smoking alternative to consuming marijuana.

It is also his belief that the prosperity of THC-infused beverages will eventually depend on their taste. He also believes marijuana drinks might not be the best appeal to wine enthusiasts to bring them over to weed.

CONCLUSION

We cannot decisively say that the introduction and sale of cannabis will overtake the normal alcohol like beers and wines or spirits, despite the increasing popularity of cannabis. There are still some individuals who prefer to take the regular alcohol to cannabis and others who haven’t tried weed at all. Not until the sale of THC-infused beverages becomes widespread we won’t really know.

Source: https://cannabis.net/blog/opinion/could-cannabisinfused-beverages-ever-overtake-beer-and-wine-sales-after-federal-legalization

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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