Business
Could Cannabis-Infused Beverages Ever Overtake Beer and Wine Sales After Federal Legalization?
Would the country ever consume more weed-infused beverages than beer or wine?
In all new legal market structures, you will find consumers yet to have indulged in any form of cannabis, despite the steady pace at which adult use is getting legalized. The use of drinks could pose a simple and friendly method of delivery to new users. According to reports by New Food, Jake Bullock, founder, and CEO of Cann, a company that deals in cannabis-infused drinks, said that the beverage sector is among the fastest developing in the marijuana industry.
Bullock stated that the company is trying to produce something unrestricted and fresh that has never been tried before. He added that the aim of the firm is not to draw marijuana smokers from their joints. Instead, it is to attract alcohol drinkers from their beers.
AN EXPANDING MOVEMENT
In areas that have legalized cannabis for recreational use, THC-infused drinks are found on the same shelves as other drinks like wine and beers. This raises the question of whether producers of alcoholic drinks should be worried about competition from cannabis-infused drinks. These questions were answered by experts in these industries in a November 2021 report published by Winemag.com.
Colleen McClellan, a trained sommelier and the provincial director of client solutions in Datassential, which is a prominent food and drink insights platform, anticipates business openings in the THC-infused beverages space. She said she thinks that we will keep seeing more interest and use in these drinks as other states soften the regulations.
McClellan forecasts that brands will keep entering the THC beverage space, ultimately leading to a merger.
She says that there are some consumers that relish the use of marijuana THC-infused products because it gives a useful benefit minus the hangover effect. In the United States, consumers’ knowledge of THC drinks increased in 2021 by over 9%, and now 51% of adults over 21 years affirm experience with them, according to a recent report by Datassential. The organization also discovered that THC drinks have the most amount of awareness and interest among older generations.
This may be because of the progress the marijuana industry marketing has achieved over the last decade. In a lot of cities in the United States, going into a dispensary is similar to entering a swanky cafe or an apple store. Cannabis has never been so customized as now when you can pick the strength, strain, and method of use, just like a bag of coffee beans.
According to the Global Cannabis Beverages Industry, a report released by Reportlinker.com last January noted that the global marijuana beverages market was valued at 799.8 million dollars in 2020 and is predicted to get to a new level of 2 billion dollars by 2026, increasing at a CAGR of 16.9%.
As found in the report, the alcoholic portion is readjusted to an amended 15.7% CAGR for the duration of the next seven years.
In the meantime, the non-alcoholic portion is predicted to increase at a 17.5% CAGR to get to 1.6 billion dollars by 2026.
CANN’S CURRENT ACTIONS
Cann, at a fundraising event last February, corroborated a 27 million dollars Series A financing round from existing investors such as Imaginary Ventures, new institutional capital, also from a new roster of celebrity investors like Adam Devine, Sara Foster, Zoey Deutch, Nina Dobrev, Rosario Dawson, and Jordan Cooper.
To add to this landmark financing round, Cann also announced its first international expansion with the launching of the brand in Canada. Jake Bullock said that more than three years ago, they were informed that consumers did not want THC in drinks and that, at best, they were a novelty. However, their expansion to Canada and this fundraiser show that microdose drinks have come to stay. Adults around the world are eager for an alcohol alternative that certainly provides a social buzz and also puts taste first.
BELIEFS OF EXPERTS IN THE MARKET
Morgan McLachlan, master distiller, chief product officer, and co-founder of AMASS, a beverage company that specializes in Botanics-based adaptogenic beverages. Recently, she helped in developing Afterdream, a marijuana-infused non-alcoholic spirit that was created to achieve what the company depicts as a mind-mellowing, limb-loosening high that imitates the feeling gotten by a potent cocktail, that she believes will appeal to people who drink alcohol also.
McLachlan says non-alcoholic beverages and marijuana beverages are the most rapidly growing sectors of the beverage market, with sales rising from 67.8 million dollars in 2019 to 95.2 million dollars in 2020.
She added that the use of recreational cannabis by adults is a rapidly expanding market, and non-alcoholic drinks have even a more swift growth, and that both low and no ABV sectors have risen 506% since 2015 and are expected to attain 280 million dollars in earnings this year. Analysts at Distill Ventures reported that 58% of consumers drink more soft drinks than last year.
Even with this growth in the market, Jim Higdon, chief communication officer and co-founder of a Kentucky-based company that manufactures full-spectrum hemp oils named Cornbread Hemp, does not think traditional alcohol, beer, or wine producers need to be worried.
Higdon says that THC drinks still have a place. However, the place is likely not in the hands of a wine enthusiast with a refined palate as the objective customer for a cannabis beverage is either a person who wants to reduce their alcohol consumption or a novice consumer searching for a non-smoking alternative to consuming marijuana.
It is also his belief that the prosperity of THC-infused beverages will eventually depend on their taste. He also believes marijuana drinks might not be the best appeal to wine enthusiasts to bring them over to weed.
CONCLUSION
We cannot decisively say that the introduction and sale of cannabis will overtake the normal alcohol like beers and wines or spirits, despite the increasing popularity of cannabis. There are still some individuals who prefer to take the regular alcohol to cannabis and others who haven’t tried weed at all. Not until the sale of THC-infused beverages becomes widespread we won’t really know.
Business
EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices
A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.
Investigation Under Digital Markets Act Gains Momentum
The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.
Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.
Industry Groups Demand Swift Action
Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.
Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.
In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.
Google Denies Allegations
Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.
However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.
Potential Billion-Euro Penalties
If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.
Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.
Wider Implications for Big Tech
The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.
A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.
As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.
AI & Technology
Amazon Faces Potential Criminal Trial in Italy Over €1.2 Billion Tax Evasion Allegations
Milan: U.S. tech giant Amazon is facing the prospect of a major legal showdown in Italy, after prosecutors in Milan formally requested a court to move forward with criminal proceedings over alleged tax evasion totaling approximately ₹12,500 crore (€1.2 billion).
The case targets Amazon’s European division along with four senior executives, marking one of the most significant tax-related investigations involving a global e-commerce platform in Europe.
Trial Push Despite Multi-Million Euro Settlement
The move comes even after Amazon reached a financial settlement with Italian tax authorities in December, agreeing to pay around ₹5,500 crore (€527 million), including interest, to resolve part of the dispute.
Typically, such settlements lead to the closure of criminal investigations. However, Milan prosecutors have opted to proceed, signaling a tougher stance on alleged corporate tax violations.
A preliminary hearing is expected in the coming months, where a judge will decide whether to formally indict the company and its executives or dismiss the case.
Allegations of VAT Evasion Through Marketplace Sellers
At the center of the investigation are claims that Amazon’s platform enabled non-European Union sellers to avoid paying value-added tax (VAT) on goods sold to Italian consumers between 2019 and 2021.
Prosecutors allege that the company’s marketplace structure allowed thousands of foreign vendors—many reportedly based in China—to operate without fully disclosing their identities or tax obligations. This, authorities argue, led to substantial VAT losses for the Italian government.
Under Italian law, online platforms facilitating sales can be held partially liable if third-party sellers fail to comply with tax requirements, a key point in the prosecution’s case.
Italian Government Named as Affected Party
In their filing, prosecutors identified Italy’s Economy Ministry as the injured party, citing significant financial damage resulting from the alleged tax evasion.
Legal experts say the outcome of the case could have wide-ranging implications across the European Union, where VAT systems are harmonized and similar compliance rules apply to digital marketplaces.
Multiple Investigations Add to Pressure
The VAT probe is just one of several legal challenges facing Amazon in Italy. The European Public Prosecutor’s Office is reportedly examining additional tax-related issues covering more recent years.
Meanwhile, Milan authorities are pursuing separate investigations into alleged customs fraud linked to imports from China and whether Amazon maintained an undeclared “permanent establishment” in Italy—potentially exposing it to higher tax liabilities.
In a separate regulatory action, Italy’s data protection authority recently ordered an Amazon unit to stop using personal data from over 1,800 employees at a warehouse near Rome.
Amazon Denies Allegations
Amazon has consistently denied wrongdoing and indicated it will strongly contest the allegations in court if the case proceeds. The company has also warned that prolonged legal uncertainty could impact investor confidence and Italy’s appeal as a destination for international business.
Broader Impact on Europe’s Digital Economy
If the case moves to trial, it could become a landmark moment for the regulation of global e-commerce platforms in Europe. Governments across the region are increasingly scrutinizing how digital marketplaces handle tax compliance, especially in cross-border transactions.
With online retail continuing to expand, regulators are under mounting pressure to ensure that multinational platforms and third-party sellers adhere to the same tax rules as traditional businesses.
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
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