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Canadian Beer Consumption Has Been Dropping Ever Since Cannabis Was Federally Legalized

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Canada is showing a trend of dropping booze for weed that other US states are seeing!

As cannabis legalization continues to gain momentum, a new trend is emerging in the beverage industry. According to national data, beer sales have declined since cannabis legalization. Although experts predict that it may take years, or even a generation, for this trend to fully manifest, early signs point to a shift in consumer preferences.

But so far, many have found relief in the newfound ability to purchase cannabis with clear information about its THC and CBD content and strain. By experimenting with different products, many individuals have discovered the perfect combination to help them relax and unwind at the end of the day. They now choose cannabis over alcohol as a safer alternative. In fact, a significant percentage remark that cannabis could be something they choose over alcohol to relax and mark the end of the day.

As more and more consumers switch to cannabis, the beer industry may have to adapt to a new reality. But while it is still too early to tell the full extent of this shift, it is clear that cannabis legalization impacts the beverage market.

The Beer Industry Taking The Hit

An increase in cannabis legalization across Canada is being felt in the beer industry. According to statistics, beer sales have significantly dropped in provinces with a high concentration of cannabis retail stores, such as Newfoundland and Labrador and the three Prairie provinces. However, this trend is less prominent in provinces like Ontario and Quebec, which have been slower to establish a retail cannabis market. Additionally, in British Columbia, where cannabis was more readily available before legalization, the effect is less pronounced.

The only exceptions to this trend are the three Maritime provinces, where beer consumption remains unchanged despite an increased rate of cannabis use. Additionally, in provinces that are actively expanding their cannabis retail networks, such as Alberta, the decline in beer sales has intensified. In December 2019, for example, sales of domestic beer in bottles and cans in Alberta were down 6.4% from the previous year.

According to Rebecca Haines-Saah, a health sociologist at the University of Calgary, this trend may be because cannabis is now a legal substance, and people are choosing the experience of being intoxicated from it over alcohol. She notes that while the alcohol market is not disappearing, it is being substituted with cannabis consumption.

A Shift In Consumer Behavior

Experts also are noticing a shift in consumer behavior. Dan Malleck, a health policy historian from Brock University, notes that this shift is “fairly significant” as more people are opting for cannabis instead of beer, whisky, or other spirits to unwind at the end of the day.

Haines-Saah, a health sociologist, suggests that this trend may be due to people looking for a healthier substance to help them detach from life’s stressors. She notes that people are turning to cannabis as a relief, aiming to improve their quality of life and promote relaxation. Additionally, as people weigh the harms and benefits of cannabis against alcohol or prescription drugs, they may find that cannabis is a safer and more effective option.

Experts are pointing out that cannabis may be a safer alternative to alcohol. A lower percentage of users become addicted to cannabis than alcohol, and alcohol is linked to a wide range of health situations, including cancer and liver disease.

As people age, they tend to have sleep problems and deal with various stressors such as children, aging parents, the workplace, and financial concerns. In light of these challenges, more people may turn to cannabis to find relief. However, the profound social acceptance of alcohol may impede the shift toward cannabis. Everyone interviewed by Global News acknowledged that while the change towards cannabis is significant, it may take some time to fully take place.

Despite the increasing acceptance of cannabis use, it is still considered less socially acceptable than alcohol consumption, particularly in social settings. Anindya Sen, an economist from the University of Waterloo, notes that it is uncertain how long it will take for this perception to change, as many people still view cannabis as a gateway to more dangerous substances.

However, Haines-Saah, a health sociologist, sees this shift as a potential benefit to public health. She notes that based on current evidence, it would be more beneficial to legalize cannabis and make alcohol and tobacco illegal due to their higher net health harms. Furthermore, she points out that the harms associated with cannabis are primarily a result of prohibition and not the substance itself.

In fact, some experts even jokingly suggest that if everyone consumed cannabis at a hockey game, there would be no more riots or fights in the street after a Stanley Cup final, as cannabis has a calming effect on individuals.

A Complex Relationship Between Alcohol and Cannabis

The relationship between alcohol and cannabis use is complex and not fully understood, particularly as legal cannabis has only recently become widely available. However, early research suggests that as legal cannabis becomes more accessible, certain forms of alcohol consumption may decrease.

A study in the United States revealed that student binge drinking was less prevalent in states where cannabis is legal and has become even less common following legalization. The study’s authors suggest that when cannabis and alcohol are similarly available from legal sources, fewer individuals turn to alcohol, resulting in less problematic alcohol use.

Cannabis-infused beverages, which provide the effects of THC faster than edibles, may also contribute to a decrease in alcohol consumption. However, producing cannabis drinks on a large scale has proven to be a challenge for manufacturers. Currently, cannabis-infused beverages, except tea, are not widely available for purchase in Canada.

A separate 2017 study in the United States also found that the availability of medical cannabis led to a significant decline in alcohol sales. A 2018 survey of self-reported cannabis users also revealed that nearly half of the respondents would drink less alcohol if cannabis were legalized. However, it should be noted that intentions and actual behavior may differ.

Conclusion

While the relationship between cannabis and alcohol use is complex and not fully understood, early research suggests that as legal cannabis becomes more accessible, certain forms of alcohol consumption may decrease.

Studies conducted in Canada have revealed that student binge drinking is less prevalent in provinces where cannabis is legal, and has become even less common following legalization. Additionally, cannabis-infused beverages may also contribute to a decrease in alcohol consumption.

However, it should be noted that the relationship between cannabis and alcohol is still an evolving area of research and more studies are needed to fully understand the impact of cannabis legalization on alcohol consumption.

Source: https://cannabis.net/blog/news/canadian-beer-consumption-has-been-dropping-ever-since-cannabis-was-federally-legalized

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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