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Are CBD-Infused, Mood-Boosting Drinks the Hottest Trend in Cannabis for 2023? Consumers Are Paying Up!

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A CBD Monster Engery or perhaps a CBD Red Bull cocktail in 2023?

There is an ongoing trend of people turning away from alcoholic beverages, with several individuals seemingly making vows to stop alcoholic drinks consumption heading into the new year. Research on this trend has come up, showing that there is more substance to this sober curiosity than just a trendy dry January challenge.

Abstinence rituals like “Dry January” may be more than simply a social media trend, according to new data from consumer insights company Veylinx. More than 75% of Americans claim to have previously temporarily abstained from booze for at least one month. Half (46%) of drinkers are currently attempting to cut back on their alcohol intake, and 52% are doing so by switching to non-alcoholic beverages. The biggest motivations for cutting back on alcohol use, according to consumers, are to improve physical and mental health.

Non-alcoholic wine, liquor, and cocktails are becoming increasingly popular, driven by younger consumers. According to Veylinx CEO Anouar El Haji, people attempting to cut back on their drinking are discovering more and more substitutes on store shelves, in bars, and restaurants. According to the study, consumers are willing to pay higher prices for non-alcoholic variants of ready-to-drink cocktails. Brands have many chances for expansion in this market thanks to the emergence of the “sober inquisitive” movement.

The market for canned non-alcoholic cocktails is expanding quickly. Veylinx, a company that measures customer purchasing behaviors through behavioral research, analyzed the market to find out who exactly are the people buying these beverages and why. The study examined the demand for versions with functional advantages like mood enhancers, detoxifiers, and CBD.

In general, alcohol consumers are more willing to pay for canned drinks without alcohol than non-consumers. Additionally, those who claim to desire to cut back on their alcohol intake show a larger preference for non-alcoholic beverages.

For these customers, interest in non-alcoholic canned drinks is 13% higher than in alcoholic versions. The gap between consumers making attempts to drink less and the general public is even more obvious at high price points, where demand from these customers for non-alcoholic canned drinks is 71% greater at $20 for a four-pack.

CBD-INFUSED DRINKS/MOOD BOOSTERS

Drinks with CBD now exist in the US as part of a new wellness drink trend that promises consumers happier moods and calmer states of mind and provides minerals and vitamins.

The increased interest in these functional drinks coincides with wellness fads like healthy eating and sober curiosity. It is driven by an increase in the number of people who care about their health yet are also extremely stressed. According to a recent study, the market for functional beverages—which includes non-alcoholic drinks and those with additional vitamins, minerals, dietary fibers, Minerals, probiotics, and fruits—will grow to $156.43 billion by 2026. 

The CBD and mood-boosting versions of the canned non-alcoholic beverages tested work best, while the zero-calorie and natural detox versions fall short. Demand for a $12 four-pack of non-alcoholic canned cocktails jumps by 13% with the addition of CBD and by 9% with the addition of natural mood enhancers. The variant with added CBD is the most popular among men, driving 16% higher demand than a typical non-alcoholic drink. Women prefer the zero-calorie version the most, outpacing the standard version by 14%.

YOUNG CONSUMERS ARE LEADING THE TREND

Demographics and consumption patterns impact demand: The largest demand is seen among those aged 21 to 35, light drinkers, and those who have previously abstained from alcohol for about a month or more. All the non-alcoholic ideas have the greatest appeal to younger customers.

The demand for canned non-alcoholic beverages is 48% higher among people over 21 to 35 than among people over 35.

Adding CBD to drinks increases demand among consumers aged 21 to 35 by 18%.

The mood boost version, which contains natural adaptogens and nootropics, has the largest demand from people over 35 and generates 29% more demand than the regular non-alcoholic version.

Those who have previously participated in Dry January are more likely to make purchases—by 65%—than those who haven’t.

PRICE, TASTE, AND CHANCE ARE KEY TO GETTING MORE CUSTOMERS

The best ways to draw more customers into the category are through the chance to experience before you buy and superior flavor. The flavor, cost, and the fact that they have yet to try them before, according to consumers, are the top deterrents to buying non-alcoholic beverages. In line with this, more health advantages, the option to sample before purchasing, and better flavor were mentioned as reasons why individuals would choose to purchase these drinks in the future. One-fifth of shoppers prefer to give something a try first before making a buy.

CBD MOOD-BOOSTING DRINKS FOR YOU

These are two of the top CBD-infused drinks you could try.

Kaló Hemp Infused Seltzer-

You can choose from 8 various flavors of the Kaló Hemp Infused Seltzer, depending on your preferences. Raspberry Lime is a potent fusion of fresh citrus and sweet berries; Pomegranate Peach is a balanced blend of tart and sweet flavors; Lemon Lavender is full of citrus and has a calming taste; Strawberry Lemon is the ideal light summer beverage.

Kickback CBD Lemonade –

Kickback, a company that was established in 2016, was among the first to provide CBD-infused beverages, and they are now at the forefront of this quickly expanding sector. Their CBD beverages are produced with organic, premium ingredients and are intended to relieve tension and give you a functional chill.

ON THE RESEARCH

Veylinx employs behavioral research to determine how much consumers will pay for a product through a genuine bidding process, in contrast to traditional surveys where customers are only asked about their preferences. By putting sealed bids on things and then responding to questions about their justifications for buying or not buying, consumers can show their genuine willingness to pay. Consumers in the United States who were 21 years of age or older participated in the research in October 2022.

BOTTOM LINE

Following the desire to switch from(or stop drinking) alcoholic beverages, people are open to paying more for mood-boosting CBD-infused drinks as it is said to be in line with general wellness and eating healthy and not just as a means of jumping on the ‘dry January trend.’

Source: https://cannabis.net/blog/news/are-cbdinfused-moodboosting-drinks-the-hottest-trend-in-cannabis-for-2023-consumers-are-paying

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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