Business
Today is Green Wednesday Before Thanksgiving – What are the Latest Cannabis Shopping Trends and Specials?
What cannabis should know about Green Wednesday and holiday shopping trends!
What Cannabis Businesses Need To Know About Holiday Shopping Trends
Ever since cannabis legalization has swept across the United States, it has changed how millions of consumers around the country think about cannabis.
It’s now part of the very fabric of our culture and society, present during social activities, traditional holidays, even weddings. The end of the year holidays are no different, as people have decided to use this as another opportunity gift loved ones with marijuana – the gift that keeps on giving. After all, who wouldn’t want to receive a marijuana product as a gift?
However, there’s a lot to understand about consumer cannabis buying behavior around the holidays. This information is valuable for cannabis businesses.
A recent report from Weedmaps, an online marijuana marketplace offering a range of software and e-commerce solutions for marijuana businesses, has just shared some new data that businesses can benefit from. Weedmaps sourced the data over a million transactions that occurred from October 2021 to January 2022, providing a deeper look into marijuana shopping trends during the busiest time of year for retail, reports Yahoo Finance.
They found that in 2021, there was a 167% jump in orders made with promo codes, boosting the overall increase in total orders made. Weedmaps also found that Black Friday is the most lucrative day as consumers use these discounts as an opportunity to stockpile marijuana for the holidays. There were 300% more people shopping around and claiming deals around Weedmaps sites, followed by large increases during Green Wednesday and Thanksgiving too.
Sixty-one percent more claimed deals on Thanksgiving, followed by 93% and 170% on Green Wednesday and Black Friday, respectively. But when it came to the quantity of orders made per day, Green Wednesday deals saw the biggest increase.
Cannabis Is No Longer A Novelty Item – But Integral To Holidays, Says Recent Data
Ayr Wellness, an integrated marijuana operator together with real-time marketing solutions business, Suzy, recently conducted a survey of around 1,600 Americans on October 2022. The purpose was to better understand the buying and consumer habits as well as beliefs of people about cannabis and Thanksgiving as well as holiday season.
According to Forbes.com, the survey revealed that 90% of marijuana consumers intended to purchase as much bud for the 2022 holidays as they did last year. Even if inflation had an impact on consumers’ budgets, overall. Seven in 10 consumers reported they would be buying cannabis to share with their loved ones. It was also interesting to find that consumers reflect the mentality that cannabis is no longer a novelty item, but instead an integral part of holiday shopping and gatherings with family.
Additionally, two-thirds of poll respondents said that they’d buy the same amount of marijuana as they typically do around the holidays. Meanwhile, 24% acknowledged they will be spending more on marijuana this year compared to last year.
The average cost to consumers is $112 during the holidays, and almost a quarter reported they will spend a minimum of $100 on marijuana for the holidays.
“This survey is reaffirming to Ayr, and the industry, that cannabis isn’t a luxury purchase for consumers but an essential good they’re incorporating into their holiday rituals,” said Jonathan Sandelman, Ayr’s CEO, in an email to Forbes. “Whether you’re sharing cannabis with friends and family or coping with family drama, data shows that ‘Danksgiving’ is going mainstream,” he says.
“Cannabis is increasingly becoming an integral part of Americans’ holiday celebrations, with the average consumer anticipating they’ll spend $100 or more on products to enjoy, gift or share with others,” Sandelman disclosed in a statement. “As stigmas continue to break down, we look forward to the day when cannabis will be as synonymous as pumpkin pie for Thanksgiving,” he said.
More Data Shows Increase In Sales During The Weeks Before Christmas & New Year’s Day
Headset, a leading real-time cannabis and market intelligence firm, has also shared similar buying patterns.
They shared in January 2022 that US and Canadian marijuana markets saw a jump in sales from December 18 through 24 of 2021 compared to the prior week. The biggest increase was seen in the Canadian marijuana market, where they saw a 26% boost in sales while the US saw 17%. Markets in both countries saw the biggest increase in the topicals category right before Christmas, followed by beverages and edibles.
New Year’s Eve saw additional discount increases among both markets, adds Headset. The average discount was 21.1% in the US, and 4% in Canada. Drinks, flower, and concentrate led the category sales during New Year’s Eve in the US while sublinguals and tinctures were ahead in Canada.
Meanwhile, LeafLink, a wholesale marijuana platform, also shared post-holiday insights. They found a 6.8% jump in platform sales last December 2021 compared to 3 months before. For them, flower was the most popular purchase, accounting for over a third of sales. Customers spend the most on packaged bud though flower in bulk followed next. The second most popular category were cartridges, taking over 24% of sales.
Conclusion
Cannabis retailers can use these valuable insights for designing holiday promotions and offers both in-store and online. Knowing what products are most popular among customers for gifts during the season of gifting can help strategically create offers and let you know where to place discounts if necessary. With the holiday rush already here, hopefully this guide has helped you!
Business
New Mexico cannabis operator fined, loses license for alleged BioTrack fraud
New Mexico regulators fined a cannabis operator nearly $300,000 and revoked its license after the company allegedly created fake reports in the state’s traceability software.
The New Mexico Cannabis Control Division (CCD) accused marijuana manufacturer and retailer Golden Roots of 11 violations, according to Albuquerque Business First.
Golden Roots operates the The Cannabis Revolution Dispensary.
The majority of the violations are related to the Albuquerque company’s improper use of BioTrack, which has been New Mexico’s track-and-trace vendor since 2015.
The CCD alleges Golden Roots reported marijuana production only two months after it had received its vertically integrated license, according to Albuquerque Business First.
Because cannabis takes longer than two months to be cultivated, the CCD was suspicious of the report.
After inspecting the company’s premises, the CCD alleged Golden Roots reported cultivation, transportation and sales in BioTrack but wasn’t able to provide officers who inspected the site evidence that the operator was cultivating cannabis.
In April, the CCD revoked Golden Roots’ license and issued a $10,000 fine, according to the news outlet.
The company requested a hearing, which the regulator scheduled for Sept. 1.
At the hearing, the CCD testified that the company’s dried-cannabis weights in BioTrack were suspicious because they didn’t seem to accurately reflect how much weight marijuana loses as it dries.
Company employees also poorly accounted for why they were making adjustments in the system of up to 24 pounds of cannabis, making comments such as “bad” or “mistake” in the software, Albuquerque Business First reported.
Golden Roots was fined $298,972.05 – the amount regulators allege the company made selling products that weren’t properly accounted for in BioTrack.
The CCD has been cracking down on cannabis operators accused of selling products procured from out-of-state or not grown legally:
- Regulators alleged in August that Albuquerque dispensary Sawmill Sweet Leaf sold out-of-state products and didn’t have a license for extraction.
- Paradise Exotics Distro lost its license in July after regulators alleged the company sold products made in California.
Golden Roots was the first alleged rulebreaker in New Mexico to be asked to pay a large fine.
Source: https://mjbizdaily.com/new-mexico-cannabis-operator-fined-loses-license-for-alleged-biotrack-fraud/
Business
Marijuana companies suing US attorney general in federal prohibition challenge
Four marijuana companies, including a multistate operator, have filed a lawsuit against U.S. Attorney General Merrick Garland in which they allege the federal MJ prohibition under the Controlled Substances Act is no longer constitutional.
According to the complaint, filed Thursday in U.S. District Court in Massachusetts, retailer Canna Provisions, Treevit delivery service CEO Gyasi Sellers, cultivator Wiseacre Farm and MSO Verano Holdings Corp. are all harmed by “the federal government’s unconstitutional ban on cultivating, manufacturing, distributing, or possessing intrastate marijuana.”
Verano is headquartered in Chicago but has operations in Massachusetts; the other three operators are based in Massachusetts.
The lawsuit seeks a ruling that the “Controlled Substances Act is unconstitutional as applied to the intrastate cultivation, manufacture, possession, and distribution of marijuana pursuant to state law.”
The companies want the case to go before the U.S. Supreme Court.
They hired prominent law firm Boies Schiller Flexner to represent them.
The New York-based firm’s principal is David Boies, whose former clients include Microsoft, former presidential candidate Al Gore and Elizabeth Holmes’ disgraced startup Theranos.
Similar challenges to the federal Controlled Substances Act (CSA) have failed.
One such challenge led to a landmark Supreme Court decision in 2005.
In Gonzalez vs. Raich, the highest court in the United States ruled in a 6-3 decision that the commerce clause of the U.S. Constitution gave Congress the power to outlaw marijuana federally, even though state laws allow the cultivation and sale of cannabis.
In the 18 years since that ruling, 23 states and the District of Columbia have legalized adult-use marijuana and the federal government has allowed a multibillion-dollar cannabis industry to thrive.
Since both Congress and the U.S. Department of Justice, currently headed by Garland, have declined to intervene in state-licensed marijuana markets, the key facts that led to the Supreme Court’s 2005 ruling “no longer apply,” Boies said in a statement Thursday.
“The Supreme Court has since made clear that the federal government lacks the authority to regulate purely intrastate commerce,” Boies said.
“Moreover, the facts on which those precedents are based are no longer true.”
Verano President Darren Weiss said in a statement the company is “prepared to bring this case all the way to the Supreme Court in order to align federal law with how Congress has acted for years.”
While the Biden administration’s push to reschedule marijuana would help solve marijuana operators’ federal tax woes, neither rescheduling nor modest Congressional reforms such as the SAFER Banking Act “solve the fundamental issue,” Weiss added.
“The application of the CSA to lawful state-run cannabis business is an unconstitutional overreach on state sovereignty that has led to decades of harm, failed businesses, lost jobs, and unsafe working conditions.”
Business
Alabama to make another attempt Dec. 1 to award medical cannabis licenses
Alabama regulators are targeting Dec. 1 to award the first batch of medical cannabis business licenses after the agency’s first two attempts were scrapped because of scoring errors and litigation.
The first licenses will be awarded to individual cultivators, delivery providers, processors, dispensaries and state testing labs, according to the Alabama Medical Cannabis Commission (AMCC).
Then, on Dec. 12, the AMCC will award licenses for vertically integrated operations, a designation set primarily for multistate operators.
Licenses are expected to be handed out 28 days after they have been awarded, so MMJ production could begin in early January, according to the Alabama Daily News.
That means MMJ products could be available for patients around early March, an AMCC spokesperson told the media outlet.
Regulators initially awarded 21 business licenses in June, only to void them after applicants alleged inconsistencies with how the applications were scored.
Then, in August, the state awarded 24 different licenses – 19 went to June recipients – only to reverse themselves again and scratch those licenses after spurned applicants filed lawsuits.
A state judge dismissed a lawsuit filed by Chicago-based MSO Verano Holdings Corp., but another lawsuit is pending.
Source: https://mjbizdaily.com/alabama-plans-to-award-medical-cannabis-licenses-dec-1/
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