X Warns Creators Of 90-Day Ban For Undisclosed AI War Videos, Mandates Labelling Of Synthetic Content

Social media platform X has introduced tougher rules targeting misleading artificial intelligence content, warning creators that posting AI-generated war videos without disclosure could result in a 90-day suspension from its revenue-sharing program.

The move comes as global tensions rise and AI-generated visuals related to ongoing geopolitical conflicts rapidly circulate online, raising concerns about misinformation and digital manipulation.

New Rules Aim to Curb Misleading Content

In a statement outlining the policy update, Nikita Bier said the platform is strengthening its content policies to ensure users receive reliable information, particularly during sensitive events such as military conflicts and political crises.

According to the company, recent advances in AI technology have made it easier than ever to create highly realistic fake videos, often referred to as deepfakes, that can mislead viewers and spread quickly across social networks.

Platform officials revealed that in one recent investigation, a single operator was found managing more than 30 accounts used to distribute AI-generated war footage. Some of these profiles had allegedly been hacked and repurposed to appear legitimate, increasing the credibility of the fabricated videos.

“Made with AI” Label Now Mandatory

Under the revised guidelines, any war-related video created using artificial intelligence must include a clear “Made with AI” label. The requirement is intended to alert viewers that the footage is synthetic rather than authentic battlefield footage.

Creators who fail to disclose AI-generated content will face a temporary ban from X’s creator monetization program for up to 90 days. Repeated violations could lead to permanent removal from revenue-sharing benefits, the company confirmed.

The platform said the transparency measure is designed to limit the spread of manipulated media and strengthen trust among users.

Growing Platform Traffic During Global Tensions

The announcement comes amid heightened interest in real-time updates surrounding the ongoing tensions involving the United States, Israel, and Iran. As international developments unfold, social media platforms have seen a significant spike in traffic from users seeking breaking news and firsthand footage.

At the same time, rumors and speculation circulating online — including claims involving Ali Khamenei — have triggered waves of unverified videos and misleading posts.

Experts say the increasing sophistication of AI-generated media makes it difficult for everyday users to distinguish between authentic footage and fabricated content.

Experts Warn About Deepfake Risks

Technology analysts warn that AI-powered deepfakes could have far-reaching consequences beyond misinformation. Fabricated war footage can influence public opinion, disrupt diplomatic relations, and even affect financial markets by spreading panic or confusion.

Industry observers see X’s latest policy change as a step toward improving accountability on digital platforms while addressing the growing challenge of AI-driven misinformation.

The company also indicated that it is exploring additional tools and automated systems to better detect and label synthetic media in the future.

As AI technology continues to evolve, platforms are increasingly balancing the need for fast information sharing with the responsibility to maintain accuracy and transparency online.