Business
Non-revenue-generating cannabis jobs in peril as demand grows for hourly workers
For evidence of headwinds facing the regulated marijuana industry, look no further than the cannabis labor market.
As headlines from the past several months attest, employers ranging from multistate operators to small cannabis businesses to ancillary companies have laid off employees.
And for the first time since regulated marijuana markets opened in the United States, the number of cannabis jobs in the country contracted during the past year, according to a report released in February 2023 by Denver-based marijuana industry recruiting firm Vangst.
A national decline in cannabis industry jobs was unfathomable a year ago, given the many new markets and those getting ready to launch.
But global inflation, depressed cannabis prices, a dearth of investment dollars as well as oversaturation in mature markets have compelled many marijuana companies to lay off workers, Vangst reported.
The firm found there were 417,493 cannabis industry jobs (both plant-touching and non-plant-touching) in early 2023, a drop of about 2% from the 428,059 jobs the firm tallied the same time last year.
The days of the “Great Resignation” seem a distant memory now. Recruiters report that fewer cannabis businesses are posting jobs, and many industry workers fear for their job security.
“The tables have totally turned,” Vangst CEO Karson Humiston said. “The days of candidates demanding double their salaries (not to leave a company) are over.”
At the same time, there are reasons to be hopeful that the cannabis industry could resume its place as the job-producing juggernaut it was not long ago.
“We are definitely seeing some layoffs in certain states, but it’s definitely not all doom and gloom,” said Liesl Bernard, CEO of CannabizTeam, a national recruiting firm headquartered in San Diego.
“We’re seeing a huge surge of hiring in the states that just became adult use, like Maryland and Missouri. All those eastern states are hiring.”
Amid the uncertainty and tumult, a few labor trends have emerged, and cannabis executives would be wise to remember them:
- This is an employers’ job market.
- Generally, jobs are being lost in mature state markets but gained in new markets, resulting in an eastward migration of cannabis workers.
- The most vulnerable jobs are in middle management, human resources and marketing, while hourly workers are in most demand.
- Many cannabis businesses are turning to temporary workers and part-time executives to replace full-time employees.
Observers hope the silver lining to the labor downturn is that business leaders will become more deliberate about workforce planning.
Employers’ market
In the current labor market, employers have leverage over employees, observers said.
“Companies have a lot more choice as far as top talent is concerned,” Bernard said.
“And a lot of companies are using this opportunity to upgrade their bench and look at their team, saying, ‘Where do I need more firepower? Where should I add executives?’
“Because they’re easier to find in the market right now.”
At the same time, as companies lay off more people, they in turn demand that surviving workers do more, observers said.
“We’re seeing many companies revert to earlier years, when executives wore three or four hats rather than having one specific job function,” said Kara Bradford, CEO of Seattle-based Viridian Staffing, a national cannabis recruiting firm.
“For example, someone who only handled Metrc for their entire organization now may be doing Metrc, quality assurance and compliance.
“What were three positions 10 months ago have now been rolled into one.”
Those employees could consider themselves lucky to still be in the cannabis industry, however, as people interested in joining marijuana companies are finding it harder to break in than in years past.
Companies are seeking candidates with cannabis experience, and many are looking for work, Bradford said.
The hardest-hit positions are in middle management, human resources and marketing, observers said.
Middle managers are frequently among the first to be laid off because when companies look to reduce head count, they try to balance the number of individual contributors reporting to a manager, Bradford said.
“You don’t want 50 people reporting in to one manager because how is that manager going to be able to help grow and develop those workers? … It’s just not reasonable,” Bradford said.
“When you’re reducing the number of individuals within your organization, you don’t need as many layers in the middle to support those workers.
“That’s the reason why we see middle management getting laid off, and it’s not just in cannabis.”
Other positions that are getting hit hard are those not perceived as “revenue generating,” Bradford said, including human resources, marketing and compliance, which are being outsourced to third-party providers.
One exception in the current environment is hourly positions.
“Hourly workers haven’t been impacted,” Humiston said, explaining that cultivators and manufacturers still need harvesters, extraction technicians, packagers and other jobs that get product to market.
Right time for part time
Economic uncertainty has led many companies to use temp workers, fractional staff and consultants because it’s more affordable than hiring permanent staffers and offers greater flexibility.
Employers don’t have to offer temp workers full-time benefits, for example, Bernard said.
There’s flexibility because employers can bring in talent as they need it, and there’s agility because the company that is hiring doesn’t have to go through a formal hiring process.
By trying someone out as a temp first, companies get the assurance of having seen them perform and deciding how they fit into company culture, Bernard said.
“We’re seeing a lot of companies switching to more of a hybrid workforce in the industry and only hiring executives full time that are key to the organization,” Bernard said.
CannabizTeam’s temp staffing arm is seeing more business from MSOs, Bernard said.
A lot of those jobs are entry-level positions to help with pre- and post-harvest staffing as well as spots on manufacturing and packaging lines, Bernard said.
Eastward migration
Most cannabis industry layoffs have happened in mature markets in the West – most notably California, which had the biggest drop in cannabis industry jobs.
However, job growth in the East has led to a migration of workers from western to eastern markets.
“The new license holders in those states are all hiring, and they prefer people with experience,” Bernard said.
“They’re luring them with better benefits and even higher salaries. Most companies will also pay for relocation.
“We’re definitely seeing a little bit of an eastward migration as far as talent is concerned.”
She added: “Cultivation and manufacturing are really big in Maryland right now, getting enough product available for the demand that they’re seeing with adult use. There’s a lot of hiring in each vertical, from cultivation, extraction, manufacturing, retail and all the C-suite roles in those states as well.”
Bernard noted that many East Coast natives who went west to work in cannabis are returning home.
Talent drain
One concern in the current marijuana labor market is that hourly employees and salaried workers will leave cannabis for other sectors because of the industry’s’ struggles and other sectors’ ability to offer attractive pay and benefits packages.
“Companies should retain as much of the exceptional talent we have in this industry,” Bradford said.
“I’m really worried about brain drain or talent drain, because as an industry we’ve spent so much time bringing in people from other industries and training these individuals, helping them understand cannabis and also learning from them about what best practices from other industries do and don’t work in cannabis.
“One of my biggest concerns is that we are losing talent to other industries, and we won’t be able to get them back.
“One big trend right now is attrition. It’s higher now than it’s ever been for hourly workers. … We’re competing for the same hourly worker talent as a lot of other industries right now.”
Source: https://mjbizdaily.com/non-revenue-generating-cannabis-jobs-in-jeopardy/
Aviation
IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?
Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.
Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.
Root Cause: IndiGo’s Market Monopoly
The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.
This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.
Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.
Government Intervention and Regulatory Weakness
The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.
Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.
The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.
If Telecom Giants Fail: A National Paralysis
The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?
If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.
In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.
E-commerce Monopoly: Another Fragile Ecosystem
The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.
Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.
A Wake-Up Call for Regulators
The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.
As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.
Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.
Agriculture & Life Sciences
Canada’s Cannabis Industry Urges Government to Support Growing Export Market
BuzzBuzz Cannabis Business News — 24 November 2025
Canada’s cannabis sector is calling on federal and provincial governments to recognize its fast-growing export potential and extend the same support other regulated industries receive. Industry leaders warn that Canada is losing its early global advantage due to slow regulatory processes, lack of trade promotion, and limited access to government-backed financing.
Canada’s medical-cannabis exporters now generate more than half a billion dollars annually and ship products to major markets including Germany, the UK, Australia, and Poland. Despite this, cannabis remains largely absent from Canada’s official trade and export strategies.
Industry Calls for Streamlined Export System
Paul McCarthy, President of the Cannabis Council of Canada, says the country has everything required to dominate the global medical cannabis trade—except government alignment.
“Our requests are simple,” McCarthy said. “Expedite Health Canada’s export-permit process, integrate cannabis into federal export programs like Global Affairs Canada trade missions and CanExport, and ensure provinces include cannabis in their export strategies.”
He stressed the need for mutual recognition agreements with importing countries to eliminate redundant testing and documentation. Access to Export Development Canada (EDC) and Business Development Bank of Canada (BDC) services also remains off-limits to cannabis exporters, placing them at a steep disadvantage.
“This industry does not just need permission to operate,” McCarthy added. “It needs to be treated like every other legitimate contributor to Canada’s trade objectives.”
Competitors Are Moving Faster
McCarthy warns that while Canada pioneered medical cannabis standards, other countries are rapidly advancing with more flexible and export-friendly systems.
“Faster approvals, lower compliance costs, and active government-backed strategies are helping other nations catch up,” he said. “Canada’s regulatory friction is already costing us global market share.”
Export permits currently must be issued for each shipment—a process that can take weeks—and Canadian testing standards often differ from international requirements, forcing companies to repeat expensive compliance checks.
High Tide CEO: Canada Needs a National Export Strategy
Raj Grover, CEO of High Tide Inc., says Canada risks surrendering its leadership if policymakers remain inactive.
“Canada developed the world’s most advanced cannabis regulatory system and contributed $76.5 billion to GDP since legalization,” Grover said. “But without a National Cannabis Export Strategy, we will lose ground to Australia, Israel, Portugal, and other emerging competitors.”
He noted that Canada’s industry table created by Innovation, Science and Economic Development Canada (ISED) has not met in more than a year—an opportunity wasted.
Grover urged the federal government to introduce domestic GMP certification and potency standards to streamline international market access. “Canadian producers must currently get GMP approval country by country. It’s duplicative and costly. Canada should be setting global benchmarks, not chasing them.”
Germany: A Key Market for Canadian Firms
High Tide recently expanded into Europe with its majority acquisition of Germany’s Remexian Pharma GmbH, giving the company a direct import and distribution channel in Europe’s largest medical-cannabis market.
“Our German strategy is already structured for success,” Grover said. “Through Remexian, we can supply premium medical cannabis at the lowest possible price, helping meet Germany’s quality and cost demands.”
Grover also warned that U.S. companies are already purchasing Canadian firms to stage their own international expansion—another sign that Canada’s leadership position is slipping.
Government Response Remains Limited
In response to industry concerns, a Global Affairs Canada spokesperson said the Trade Commissioner Service “continues to support exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”
However, industry leaders argue that this support is minimal and does not include key tools such as trade missions, export credits, or bilateral agreements that other sectors routinely receive.
A Closing Window of Opportunity
With medical-cannabis exports already exceeding $500 million annually, industry executives say Canada must act quickly to preserve its competitive edge.
As McCarthy warns, without coordinated government support, Canada risks losing high-value pharmaceutical manufacturing, research investments, and thousands of skilled jobs.
And as Grover’s expansion into Germany demonstrates, the industry is moving forward—but whether Canada moves with it may determine if the country remains a global leader or becomes a pioneer that let others capitalize on its breakthroughs.
Business
A Tipping Point for Cannabis: President Trump Champions CBD & Cannabis Science on Truth Social
When the President of the United States shares a video about the life changing potential of hemp derived CBD on his personal social media platform, it is more than news, it is a cultural shift.
For decades our government lied to us about cannabis. It demonized the plant, waged war on its users, and filled prisons while allowing pharmaceutical companies to flood the nation with addictive and deadly drugs. For over a century we have been fighting uphill, not just for legalization, but for truth, for science, and for the right to heal ourselves naturally.
Now in 2025, the most powerful political figure on Earth is using his own voice and platform to talk about the endocannabinoid system and the science backed benefits of CBD. That is monumental. It is validation for everyone who has fought, been arrested, been silenced, and been dismissed for telling this truth. The President’s video post is already being described as a pivotal moment in cannabis history, and President Trump CBD Cannabis Science Truth Social is trending across platforms as advocates celebrate the breakthrough.
The Science Behind the Endocannabinoid System
The video begins by introducing something most people, including many doctors, still know little about, the endocannabinoid system. Discovered in the 1990s, the ECS is a network of receptors and signaling molecules that works as the body’s master regulator, coordinating communication between major systems like the nervous, immune, cardiovascular, and digestive systems.
The roots of this discovery go back much further. CBD was first isolated in 1940 by American chemist Roger Adams, but it was Dr. Raphael Mechoulam, an Israeli organic chemist, who fully elucidated the chemical structure of CBD and identified its stereochemistry in the 1960s. His pioneering work not only opened the door to modern cannabinoid science but also earned him the title “Godfather of Cannabis Research.” It was this foundation that led to the identification of the endocannabinoid system itself decades later, revealing how cannabinoids interact with our physiology on a fundamental level.
The ECS is now widely recognized as a vital part of human biology, with extensive research supported by the National Institutes of Health. When functioning properly, the ECS acts like the conductor of an orchestra, ensuring every section plays in harmony. As we age, the system weakens. That imbalance is linked to inflammation, chronic pain, cognitive decline, sleep problems, and many other conditions associated with aging.
Mainstream medicine often addresses these issues with pharmaceutical band aids, dangerous and addictive drugs that treat symptoms rather than root causes. Lifestyle changes such as diet and exercise help, but they only partially support the ECS and do so slowly over time.
Hemp Derived CBD: A Game Changer for Aging
Here is where the science gets exciting. As the video explains, the ECS can be restored much more quickly with hemp derived CBD. Strengthening this system naturally helps the body regain balance, reducing pain, improving sleep, lowering stress, slowing disease progression, and even extending healthy lifespan.
It is not theoretical. One in five seniors is already using CBD to manage pain, arthritis, cancer symptoms, sleep disorders, Alzheimer’s, and more. Despite decades of research and acknowledgment from institutions like the National Institutes of Health, most physicians receive no training on the ECS. There are still no FDA standards for CBD products on the market. If that were the case for any other class of medicine, it would be considered malpractice.
The World Health Organization has confirmed CBD’s excellent safety profile and non addictive nature in its critical review report. The result is that millions of older Americans are suffering unnecessarily when a safe and natural solution exists.
Hemp derived CBD is a powerful first step in restoring balance to the endocannabinoid system, but it is only part of the picture. Research shows that full spectrum cannabis extracts, which include a broader range of cannabinoids and terpenes, can work even more effectively. Complete concentrated cannabis oil, containing the full spectrum of natural endocannabinoids, may deliver the most profound results for certain patients. Expanding access to these therapies will be essential if we want to unlock the full healing potential of this plant.
The Economic and Social Impact
The video cites a powerful figure. A PricewaterhouseCoopers analysis estimates that fully integrating cannabis into the healthcare system could save the United States nearly 64 billion dollars annually. These savings reflect reduced pharmaceutical dependency, fewer hospitalizations, improved chronic disease outcomes, and enhanced quality of life for aging Americans. You can read more about PwC’s research on healthcare innovation here.
It is a financial argument, but it is also a moral one. Why should our elders endure pain, anxiety, and cognitive decline when nature has given us tools to help them live longer, happier, and healthier lives?
A Call to Action: Finish What the Farm Bill Started
The message concludes by crediting the 2018 Farm Bill, championed by President Trump, for legalizing hemp and laying the groundwork for today’s CBD market. The Farm Bill was just the first step.
Now the call is for bold next moves.
- Educate doctors about the endocannabinoid system
- Include CBD under Medicare coverage
- Provide clear federal standards for CBD quality and dosing
These steps would constitute the most significant senior health reform in modern history, one that would transform aging and cement a powerful legacy for any administration that makes it happen.
What This Means for Future Cannabis Medicine
For those of us who have been in the cannabis community for decades, this is not just another news story. It is a signal that our movement is winning. A conversation that was once criminalized and censored is now being amplified by the President of the United States on his own platform.
It means the science is undeniable. It means the truth can no longer be buried. It means the wall of prohibition is cracking, not just legally, but culturally, scientifically, and politically.
It also means that everything we have been fighting for at 420 Magazine since 1993, education, access, healing, and justice, is finally moving full steam ahead. The President Trump CBD Cannabis Science Truth Social moment is proof that science and policy are finally converging.
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