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Minnesota’s low-dose THC beverage market is booming

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Minnesota, of all places, has become the hottest market for low-dose, hemp-derived THC beverages in the country – and likely anywhere else, including Canada and Europe.

The unexpected success of these cannabis beverages could bode well for the state’s nascent recreational marijuana market, with adult-use sales expected to begin in a little more than a year.

Recreational marijuana possession, use and homegrows became legal in the state on Aug. 1.

In the meantime, consumers of all stripes are flocking to hemp-derived THC beverages, with monthly sales likely topping $1 million.

The rush has been fueled by widespread retail access, easing stigmas associated with cannabis and the state’s geographic position on the map.

Illinois and Michigan, the nearest states with adult-use sales, are hours away from most residents.

Minnesota regulators and lawmakers paved a wide path where hemp-derived THC could be sold in the Midwest market, a big reason why these types of beverages are selling well at liquor stores, restaurants, grocery chains – such as Cub supermarkets – and other locations that have largely been closed to THC products nationwide.

The 2018 Farm Bill legalized hemp and opened the door for sales of delta-8, delta-9 and other intoxicating hemp-derived cannabinoids with up to 0.3% THC by dry weight.

The Minnesota market, which doesn’t require a license to sell hemp-derived THC products, kicked the door wide open.

The widespread availability of low-dose THC offerings has helped bring new customers into the fold as well, particularly nonsmokers and baby boomers, industry insiders tell MJBizDaily.

“It has exposed an entire state of consumers to the fact that they can purchase these products the same way they can purchase alcohol,” said Leili Fatehi, partner and principal of Blunt Strategies, a government relations and communications firm in Minneapolis that helped craft the state’s cannabis legalization policies.

“And the sky hasn’t fallen. If anything, we’re seeing that consumers are much more prepared and comfortable engaging in conversations, learning about the products and approaching them safely.”

The beverage boom has also been a boon for local manufacturers – including one of the state’s larger independent craft brewers, Minneapolis-based Surly Brewing Co. – as well as national cannabis brands such as California-based infused beverage maker Cann, one of several companies shipping hemp-derived THC beverage products from Minnesota to consumers across the country.

A paradigm shift

The groundwork for Minnesota’s current boom in hemp-derived THC beverages was laid a little more than a year ago, in May 2022.

That’s when state lawmakers passed a groundbreaking law that allowed the sale of hemp-derived THC edibles in mainstream retail outlets such as grocery and convenience stores – distribution channels largely prohibited in recreational and medical cannabis markets.

“We saw an absolute explosion of our THC beverage market here in Minnesota almost overnight,” said Jason Tarasek, a Minneapolis-based cannabis attorney at Vicente.

“I won’t say it’s entirely incorporated into our culture and society, but it’s well along the way.”

Under the 2022 law, which took effect July 1 of that year:

  • Edibles must contain 5 milligrams or less of hemp-derived THC per serving, or 50 milligrams maximum per package.
  • Beverages must contain 5 milligrams or less of hemp-derived THC per serving, or 10 milligrams maximum per package.

The prolonged hot streak, insiders say, could serve as a harbinger for a strong adult-use market, which will likely carry far more restrictions similar to those in other recreational marijuana states.

Minnesota became the 23rd state in the U.S. to legalize adult-use marijuana after Gov. Tim Walz signed a unique legalization bill into law last May that also permits the sale of hemp-derived cannabinoids such as delta-8 THC.

The adult-use legalization law will likely usher in changes for Minnesota’s hemp-derived THC marketplace – changes that could affect sales.

“The adult-use cannabis bill will impose greater regulation and licensing requirements upon these hemp-derived THC products,” Tarasek added.

“We may have started out fairly lax in terms of regulation, but we will be tightening that up.”

Retail sales in the adult-use market are expected to begin in early 2025, sources told MJBizDaily.

For comparison, the state’s medical marijuana retailers are projected to generate $110 million this year, growing to $230 million by the end of 2028, according to the 2023 MJBiz Factbook.

Brewed up opportunities

In developing the 2022 legislation that kicked off the low-dose THC frenzy, Minnesota lawmakers and industry stakeholders prioritized local business opportunities and a homegrown supply chain, according to Fatehi.

“We’ve gone through great effort to pass a law that creates this very Minnesota business-focused marketplace,” she said.

As a result, national brands have sought out Minnesota manufacturers.

For example, California-based Cheech & Chong’s Cannabis Co. is partnered with two Minnesota craft brewers – Surly and Duluth-based Bent Paddle Brewing Co. – to produce the celebrity brand’s expanding line of low-dose THC drinks.

“About 90% of the product sold in Minnesota is grown and manufactured in-state,” the Cheech & Chong’s chief marketing officer, Brooke Mangum, told MJBizDaily.

“We take pride in supporting local businesses.”

Los Angeles-based Cann, one of the country’s top-selling low-dose THC beverage makers, is partnering with Fair State Brewing Cooperative of Minneapolis to expand direct sales and wholesale distribution to 33 states.

“Because of the Minnesota law that has allowed for hemp-derived delta-9 beverages to flow pretty freely through the country, more than half of our revenue comes from non-cannabis dispensary channels,” Cann co-founder Luke Anderson said.

“It’s our manufacturing hub for products that are sold all over the country.”

Even the state’s homegrown grocery chain Cub – widely known as Cub Foods – is in on the action.

“Consistent with Minnesota state law, and where it does not conflict with local ordinances, Cub Foods has begun selling edibles and beverages containing low dosage amounts of THC in the company’s liquor stores,” confirmed Charles Davis, spokesperson for parent company United Natural Foods.

Cub, headquartered in Stillwater, operates about 80 supermarkets and pharmacies primarily in the Twin Cities area.

Getting a good economic read on this emerging product category is a challenge, with sales data and growth forecasts scant.

Seattle-headquartered cannabis analytics provider Headset told MJBizDaily it does not track hemp-derived THC sales in the Minnesota market.

The 2023 National Hemp Report, released in April, valued production of floral hemp grown in Minnesota at $11 million last year.

But that doesn’t account for hemp-derived products, which would escalate that estimate significantly.

The opt-out dilemma

While consumer access for low-dose THC products is widely available across the state, dozens of cities and counties have enacted measures to stymie business operations.

Municipal opt-outs of commercial marijuana and hemp programs are all too common from California to New York.

The bans undercut a market’s true potential and could provide a chilling effect.

“Cub will not be selling low-dose THC products where local municipality ordinances prohibit it,” Davis told MJBizDaily without a prompt.

According to statistics from the Public Health Law Center at the Mitchell Hamline School of Law in St. Paul:

  • 80 Minnesota cities and five counties have adopted moratoriums related to the sale, testing, manufacturing or distribution of THC products.
  • 42 cities and two counties have adopted licensing and sales restrictions.

“These moratoriums are incredibly problematic because they’re not actually based on any good public policy considerations,” Fatehi said.

“They seem to be a reflex against the concerns of something new.”

The long game

Legalizing and regulating CBD and low-dose THC products is a bit of a contrarian move in a market developing a recreational marijuana program.

Other adult-use states, such as Nevada, New York and Vermont, have enacted product bans and other restrictions related to delta-8 products.

But some Minnesota policymakers have a longer view in mind.

They want to develop a new crop of local entrepreneurs who can create their own unique retail presence, business plans and supply chains while enjoying certain federal protections and benefits related to banking, lending and capital, according to Fatehi.

“Operating in the hemp-derived space is one of the best on-ramps for transitioning to operating in the adult-use space and being set up for success,” she said.

“And it makes them more competitive when they’re applying for an application, because now they have a track record.”

It appears such early entrants also have room to run.

“There’s a ton of pent-up demand for cannabis products in Minnesota,” Tarasek said.

“It’s the only game in town.”

Source: https://mjbizdaily.com/minnesota-low-dose-thc-beverage-market-is-booming/

Aviation

IndiGo Crisis Exposes Risks of Monopoly: What If Telecom or E-commerce Collapses Next?

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Airports across India witnessed scenes of distress and confusion as thousands of passengers were stranded due to IndiGo’s massive flight disruptions. Families with medical emergencies, funerals, and personal crises were left helpless as the airline cancelled hundreds of flights without adequate communication or support.

Passengers described desperate situations — a mother pleading for sanitary pads for her daughter, a woman unable to transport her husband’s coffin, and others stranded while trying to reach family funerals or hospitals. “It was like a lockdown at the airport,” one passenger said, describing the panic that unfolded as IndiGo’s mismanagement crippled operations nationwide.

Root Cause: IndiGo’s Market Monopoly

The turmoil, industry experts argue, stems from IndiGo’s monopolistic control over India’s domestic aviation market. The airline operates nearly 2,100 flights daily and holds around 60% market share — meaning every second plane flying within India belongs to IndiGo.

This dominance has given the company unparalleled influence. When IndiGo falters, the entire aviation system suffers. Passengers are left with few alternatives, as other airlines lack capacity to absorb stranded travellers. The result: skyrocketing ticket prices, chaos at terminals, and total dependence on a single private operator.

Aviation pioneer Captain G.R. Gopinath, founder of Air Deccan, criticised the government’s inaction, noting that on some routes, IndiGo’s economy fares surged to ₹1 lakh. He compared the situation to a hostage crisis, writing that the airline “held the system ransom” and forced regulators to defer new safety rules meant to protect pilots and passengers.

Government Intervention and Regulatory Weakness

The crisis erupted after IndiGo failed to comply with the Flight Duty Time Limitations (FDTL) — rules introduced by the DGCA in January 2024 requiring adequate rest for pilots. Despite having nearly two years to adapt, IndiGo blamed the rule for operational disruptions, citing a shortage of pilots.

Under mounting public pressure, the government stepped in, temporarily relaxing FDTL norms and capping airfare hikes. Officials claimed the move was to protect passengers, but analysts say it exposed the state’s vulnerability to corporate monopolies. “The government had no option but to yield,” said one aviation policy expert, pointing out that ignoring safety regulations for short-term relief could have long-term consequences.

The crisis also rekindled memories of the June 2025 Air India crash near London, which claimed over 240 lives. Experts warn that compromising pilot rest and safety standards to maintain flight schedules could risk another tragedy.

If Telecom Giants Fail: A National Paralysis

The article raises a troubling question — what if a similar crisis struck the telecom sector, where Jio and Airtel together control nearly 80% of subscribers and serve over 780 million users?

If both networks failed simultaneously, the repercussions would be catastrophic. Internet shutdowns would halt UPI transactions, online banking, OTP verifications, video calls, OTT streaming, and emergency communications. Critical services such as airports, hospitals, stock exchanges, and small businesses — many of which rely on WhatsApp and digital payments — would come to a standstill.

In essence, a telecom breakdown could paralyse India’s digital economy, exposing the nation’s dependence on a duopoly.

E-commerce Monopoly: Another Fragile Ecosystem

The same risk looms over the e-commerce sector, where Amazon and Flipkart dominate nearly 80% of the market. A disruption similar to IndiGo’s could cripple daily life — halting delivery of groceries, medicines, and essential goods, freezing refunds and customer support, and leaving small sellers without platforms to trade.

Local retailers, freed from competition, might exploit shortages by inflating prices. Such a scenario underscores the perils of market centralisation in sectors critical to everyday living.

A Wake-Up Call for Regulators

The IndiGo crisis, analysts say, is a warning shot for policymakers and regulators. A single company’s operational failure exposed systemic weaknesses in India’s infrastructure and consumer protection mechanisms.

As the aviation regulator DGCA investigates and IndiGo works to restore normalcy, the broader lesson remains clear: unchecked monopoly power in any essential service — whether air travel, telecom, or e-commerce — poses a direct threat to economic stability and citizen welfare.

Without stronger competition laws, redundancy frameworks, and regulatory oversight, India risks repeating this crisis across multiple sectors — each time with millions of citizens paying the price.

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Agriculture & Life Sciences

Canada’s Cannabis Industry Urges Government to Support Growing Export Market

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BuzzBuzz Cannabis Business News — 24 November 2025

Canada’s cannabis sector is calling on federal and provincial governments to recognize its fast-growing export potential and extend the same support other regulated industries receive. Industry leaders warn that Canada is losing its early global advantage due to slow regulatory processes, lack of trade promotion, and limited access to government-backed financing.

Canada’s medical-cannabis exporters now generate more than half a billion dollars annually and ship products to major markets including Germany, the UK, Australia, and Poland. Despite this, cannabis remains largely absent from Canada’s official trade and export strategies.

Industry Calls for Streamlined Export System

Paul McCarthy, President of the Cannabis Council of Canada, says the country has everything required to dominate the global medical cannabis trade—except government alignment.

“Our requests are simple,” McCarthy said. “Expedite Health Canada’s export-permit process, integrate cannabis into federal export programs like Global Affairs Canada trade missions and CanExport, and ensure provinces include cannabis in their export strategies.”

He stressed the need for mutual recognition agreements with importing countries to eliminate redundant testing and documentation. Access to Export Development Canada (EDC) and Business Development Bank of Canada (BDC) services also remains off-limits to cannabis exporters, placing them at a steep disadvantage.

“This industry does not just need permission to operate,” McCarthy added. “It needs to be treated like every other legitimate contributor to Canada’s trade objectives.”

Competitors Are Moving Faster

McCarthy warns that while Canada pioneered medical cannabis standards, other countries are rapidly advancing with more flexible and export-friendly systems.

“Faster approvals, lower compliance costs, and active government-backed strategies are helping other nations catch up,” he said. “Canada’s regulatory friction is already costing us global market share.”

Export permits currently must be issued for each shipment—a process that can take weeks—and Canadian testing standards often differ from international requirements, forcing companies to repeat expensive compliance checks.

High Tide CEO: Canada Needs a National Export Strategy

Raj Grover, CEO of High Tide Inc., says Canada risks surrendering its leadership if policymakers remain inactive.

“Canada developed the world’s most advanced cannabis regulatory system and contributed $76.5 billion to GDP since legalization,” Grover said. “But without a National Cannabis Export Strategy, we will lose ground to Australia, Israel, Portugal, and other emerging competitors.”

He noted that Canada’s industry table created by Innovation, Science and Economic Development Canada (ISED) has not met in more than a year—an opportunity wasted.

Grover urged the federal government to introduce domestic GMP certification and potency standards to streamline international market access. “Canadian producers must currently get GMP approval country by country. It’s duplicative and costly. Canada should be setting global benchmarks, not chasing them.”

Germany: A Key Market for Canadian Firms

High Tide recently expanded into Europe with its majority acquisition of Germany’s Remexian Pharma GmbH, giving the company a direct import and distribution channel in Europe’s largest medical-cannabis market.

“Our German strategy is already structured for success,” Grover said. “Through Remexian, we can supply premium medical cannabis at the lowest possible price, helping meet Germany’s quality and cost demands.”

Grover also warned that U.S. companies are already purchasing Canadian firms to stage their own international expansion—another sign that Canada’s leadership position is slipping.

Government Response Remains Limited

In response to industry concerns, a Global Affairs Canada spokesperson said the Trade Commissioner Service “continues to support exporters of cannabis for medical and scientific purposes that have obtained Health Canada permits.”

However, industry leaders argue that this support is minimal and does not include key tools such as trade missions, export credits, or bilateral agreements that other sectors routinely receive.

A Closing Window of Opportunity

With medical-cannabis exports already exceeding $500 million annually, industry executives say Canada must act quickly to preserve its competitive edge.

As McCarthy warns, without coordinated government support, Canada risks losing high-value pharmaceutical manufacturing, research investments, and thousands of skilled jobs.

And as Grover’s expansion into Germany demonstrates, the industry is moving forward—but whether Canada moves with it may determine if the country remains a global leader or becomes a pioneer that let others capitalize on its breakthroughs.

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A Tipping Point for Cannabis: President Trump Champions CBD & Cannabis Science on Truth Social

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When the President of the United States shares a video about the life changing potential of hemp derived CBD on his personal social media platform, it is more than news, it is a cultural shift.

For decades our government lied to us about cannabis. It demonized the plant, waged war on its users, and filled prisons while allowing pharmaceutical companies to flood the nation with addictive and deadly drugs. For over a century we have been fighting uphill, not just for legalization, but for truth, for science, and for the right to heal ourselves naturally.

Now in 2025, the most powerful political figure on Earth is using his own voice and platform to talk about the endocannabinoid system and the science backed benefits of CBD. That is monumental. It is validation for everyone who has fought, been arrested, been silenced, and been dismissed for telling this truth. The President’s video post is already being described as a pivotal moment in cannabis history, and President Trump CBD Cannabis Science Truth Social is trending across platforms as advocates celebrate the breakthrough.


The Science Behind the Endocannabinoid System

The video begins by introducing something most people, including many doctors, still know little about, the endocannabinoid system. Discovered in the 1990s, the ECS is a network of receptors and signaling molecules that works as the body’s master regulator, coordinating communication between major systems like the nervous, immune, cardiovascular, and digestive systems.

The roots of this discovery go back much further. CBD was first isolated in 1940 by American chemist Roger Adams, but it was Dr. Raphael Mechoulam, an Israeli organic chemist, who fully elucidated the chemical structure of CBD and identified its stereochemistry in the 1960s. His pioneering work not only opened the door to modern cannabinoid science but also earned him the title “Godfather of Cannabis Research.” It was this foundation that led to the identification of the endocannabinoid system itself decades later, revealing how cannabinoids interact with our physiology on a fundamental level.

The ECS is now widely recognized as a vital part of human biology, with extensive research supported by the National Institutes of Health. When functioning properly, the ECS acts like the conductor of an orchestra, ensuring every section plays in harmony. As we age, the system weakens. That imbalance is linked to inflammation, chronic pain, cognitive decline, sleep problems, and many other conditions associated with aging.

Mainstream medicine often addresses these issues with pharmaceutical band aids, dangerous and addictive drugs that treat symptoms rather than root causes. Lifestyle changes such as diet and exercise help, but they only partially support the ECS and do so slowly over time.


Hemp Derived CBD: A Game Changer for Aging

Here is where the science gets exciting. As the video explains, the ECS can be restored much more quickly with hemp derived CBD. Strengthening this system naturally helps the body regain balance, reducing pain, improving sleep, lowering stress, slowing disease progression, and even extending healthy lifespan.

It is not theoretical. One in five seniors is already using CBD to manage pain, arthritis, cancer symptoms, sleep disorders, Alzheimer’s, and more. Despite decades of research and acknowledgment from institutions like the National Institutes of Health, most physicians receive no training on the ECS. There are still no FDA standards for CBD products on the market. If that were the case for any other class of medicine, it would be considered malpractice.

The World Health Organization has confirmed CBD’s excellent safety profile and non addictive nature in its critical review report. The result is that millions of older Americans are suffering unnecessarily when a safe and natural solution exists.

Hemp derived CBD is a powerful first step in restoring balance to the endocannabinoid system, but it is only part of the picture. Research shows that full spectrum cannabis extracts, which include a broader range of cannabinoids and terpenes, can work even more effectively. Complete concentrated cannabis oil, containing the full spectrum of natural endocannabinoids, may deliver the most profound results for certain patients. Expanding access to these therapies will be essential if we want to unlock the full healing potential of this plant.


The Economic and Social Impact

The video cites a powerful figure. A PricewaterhouseCoopers analysis estimates that fully integrating cannabis into the healthcare system could save the United States nearly 64 billion dollars annually. These savings reflect reduced pharmaceutical dependency, fewer hospitalizations, improved chronic disease outcomes, and enhanced quality of life for aging Americans. You can read more about PwC’s research on healthcare innovation here.

It is a financial argument, but it is also a moral one. Why should our elders endure pain, anxiety, and cognitive decline when nature has given us tools to help them live longer, happier, and healthier lives?


A Call to Action: Finish What the Farm Bill Started

The message concludes by crediting the 2018 Farm Bill, championed by President Trump, for legalizing hemp and laying the groundwork for today’s CBD market. The Farm Bill was just the first step.

Now the call is for bold next moves.

  • Educate doctors about the endocannabinoid system
  • Include CBD under Medicare coverage
  • Provide clear federal standards for CBD quality and dosing

These steps would constitute the most significant senior health reform in modern history, one that would transform aging and cement a powerful legacy for any administration that makes it happen.


What This Means for Future Cannabis Medicine

For those of us who have been in the cannabis community for decades, this is not just another news story. It is a signal that our movement is winning. A conversation that was once criminalized and censored is now being amplified by the President of the United States on his own platform.

It means the science is undeniable. It means the truth can no longer be buried. It means the wall of prohibition is cracking, not just legally, but culturally, scientifically, and politically.

It also means that everything we have been fighting for at 420 Magazine since 1993, education, access, healing, and justice, is finally moving full steam ahead. The President Trump CBD Cannabis Science Truth Social moment is proof that science and policy are finally converging.

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