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How marijuana companies are building brand loyalty by selling seeds to consumers

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Several cannabis companies have added marijuana seeds to their line of product offerings – even though the move, at first blush, might seem counterintuitive.

Why, for one, would marijuana companies want consumers to grow their own plants?

Yet, there’s a logic here: Consider how people who grow their own vegetables also shop for fresh veggies at a grocery store or farmers market.

“Everybody who’s got a home garden during the spring and the summer grows tomatoes. But 98% of the tomatoes they buy are at a store,” said Carl Giannone, co-founder of Trade Roots, a cannabis company based in Wareham, Massachusetts, that sells seeds direct to consumers.

“If growing tomatoes makes them want to buy tomatoes, then I want to let them grow.”

An increasing number of companies are offering seeds thanks to a change in federal policy. The move can be profitable for some, while others are doing it to build brand loyalty and share genetics.

In November, Berner, co-founder and CEO of international marijuana brand Cookies, announced at MJBizCon the company would begin selling seeds for home cultivation.

Cookies launched its seed bank the day after Thanksgiving, on Black Friday.

In an email to MJBizDaily, Berner said the launch “broke some internal records.”

“The demand is definitely there and it’s been strong,” he added.

Berner’s approach is to help cannabis fans take their enthusiasm to the next level.

“We want everyone to feel empowered to explore the plant and get into that next level of education when it comes to cultivation,” he wrote.

“It’s more than just buying clones. It’s about the experience from start to finish.”

Marketing is crucial

The cannabis seed business became a more viable option last year when the U.S. Drug Enforcement Administration clarified that it’s legal to sell and distribute cannabis seeds across the U.S., according to Florida-based cannabis cultivation consultant Ryan Douglas.

“A previous regulatory gray area is now crystal clear, and law-abiding cannabis companies are wise to seize this opportunity,” he told MJBizDaily via email.

Douglas sees the opportunity as coming down to marketing.

“If you have amazing cannabis genetics but no one knows you exist, you’re not going to sell any seeds,” he wrote.

“This opportunity can present a compelling business model for companies with recognizable brands that consumers associate with rare varieties or high-quality cannabis.”

According to Douglas, cannabis vendors can fetch anywhere from $5 to $20 a seed, and a well-pollinated plant can yield thousands of viable seeds.

That’s much better than in mainstream horticulture, where a 20-cent seed for vegetables or flowers is considered pricey.

“Given the going rate for desirable genetics and the sheer quantity of seeds produced from a small grow room, seed production can be a lucrative addition to any cannabis cultivation business,” Douglas said of seed providers.

The one drawback, according to Douglas: Cannabis seed production can’t compete at the moment with asexual vegetative plant propagation, where nurseries sell clones to growers, because sowing a hundred seeds of the same variety can result in multiple phenotypes and inconsistent genetic outcomes.

High Tide’s foray

In December, Canadian cannabis retailer High Tide announced it would begin selling marijuana seeds in the United States after the DEA said seeds fall under the legal definition of hemp, or less than 0.3% THC.

High Tide CEO Raj Grover said the company’s core customer for seeds is 19-35 years old.

In the United States, federal law mandates that the seeds can’t be sold for germination, only for novelty purposes.

“Seeds present a new and exciting complementary vertical for us,” Grover said.

“Our intention has always been to extend and strengthen our integrated value chain and provide our customers with a complete cannabis experience.”

High Tide doesn’t manufacture seeds. The company buys its seeds from an authorized seed manufacturer in the U.S.

Grover agreed with Douglas that having a strong brand and trusted genetics is important to making this a successful move.

“Just like our consumers have come to trust us for consumption accessories and CBD products, we want to gain their trust on the seed business as well,” he said.

“So we are cherry-picking absolutely the best and most highly sought-after brands of seeds.”

Grover said High Tide isn’t interested in adding clones or young plants to its product line.

“We are just going after the products that can be easily integrated into our current ecosystem and infrastructure,” he added. “Then also being retail focused, which has always been our strategy.”

Highlighting the breeder

For Giannone and Trade Roots in Massachusetts, the goal is to sell seeds at its store that relate to what the company is doing in its cultivation operation.

If a customer buys a flower strain they like, they might be able to find that seed and try to grow it at home. But not all of the strains are available in seed form.

The company employs breeders who work for it as cultivators. The cultivators produce seeds, which Trade Roots then sells.

Trade Roots’ packaging gives those breeders credit for developing the strain, so the consumer can recognize the breeder.

Their target consumer for seeds is the serious home grower or the professional breeder who can take the seed and crossbreed it to come up with a new hybrid strain.

Giannone said seeds are not a huge profit-maker, but they do it to support cannabis breeders.

“The purpose for us carrying those seeds,” he added, “is really to highlight the breeder and to shine a light on what is really going on here behind the scenes and to educate the consumer to what a strain is and what breeding is.”

Source: https://mjbizdaily.com/how-cannabis-companies-are-building-brand-loyalty-by-selling-seeds-to-consumers/

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Jio’s 1,600-Satellite LEO Constellation Gets Technical Green Light

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Reliance Jio has crossed a significant milestone in its space connectivity ambitions after its proposal to deploy a Low Earth Orbit (LEO) satellite constellation of around 1,600 satellites received a positive technical assessment from the Indian National Space Promotion and Authorisation Centre (IN-SPACe).

The evaluation, conducted jointly by IN-SPACe, the Indian Space Research Organisation (ISRO), and the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunications, reportedly concluded that Jio’s proposed system meets the required technical standards and is comparable to leading global satellite broadband networks.

India’s Indigenous LEO Satellite Vision

Under the proposal, Reliance Jio plans to deploy between 1,600 and 1,650 satellites in Low Earth Orbit at an altitude of around 650 kilometres.

The planned constellation is expected to provide high-speed satellite connectivity across India, with approximately 32 satellites visible from any location at a given time. The company aims to roll out the network within the next two to three years, subject to regulatory approvals.

According to industry estimates, the satellite system could deliver 4.5 to 5 terabits per second (Tbps) of total data capacity, making it one of the largest satellite broadband projects proposed in India.

The project is expected to require an investment of $10–15 billion (approximately ₹95,000 crore to ₹1.42 lakh crore), reflecting the scale of infrastructure needed for satellite manufacturing, launches, ground stations, and user terminals.

Regulatory Process Moves Forward

Following the successful technical review, the proposal is expected to move into the next phase of regulatory approvals.

The government may now assist Jio in securing orbital slots, coordinating spectrum usage, and filing applications with the International Telecommunication Union (ITU), the global body responsible for managing satellite orbit and frequency allocations.

Obtaining orbital rights remains a critical step, as Low Earth Orbit has become increasingly competitive due to the growing number of satellite broadband projects being planned worldwide.

Officials also indicated that the proposed satellite architecture has been designed to coexist with future Indian LEO constellations, allowing multiple domestic operators to share orbital resources efficiently.

Broadband, Mobile Connectivity, and Strategic Applications

Jio plans to use the satellite network to provide a range of communication services, including satellite broadband, mobile backhaul, enterprise connectivity, and direct-to-device (D2D) satellite communication, particularly in remote and underserved regions where conventional telecom infrastructure is limited.

The company also intends to establish 20 to 22 ground stations across India to support network operations.

Apart from commercial telecommunications, officials have highlighted the project’s potential strategic importance. A domestically developed satellite constellation could strengthen India’s communication infrastructure, reduce dependence on foreign satellite operators, and support national security requirements.

Reports suggest preliminary discussions are underway regarding the possibility of integrating defence-related payloads into some satellites, enabling both civilian and strategic use.

Major Step for India’s Space and Telecom Sectors

Industry analysts view the technical clearance as an important milestone in India’s expanding private space ecosystem. If Jio secures the remaining regulatory approvals and international orbital clearances, the project could become the country’s first large-scale indigenous LEO satellite broadband network.

The initiative also aligns with India’s broader efforts to expand digital connectivity while strengthening its presence in the global satellite communications market.

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Alleged Crores Pharma Scam Mastermind Arrested from Surat

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After evading law enforcement for nearly 13 years, an accused linked to a large-scale pharmaceutical fraud case has been arrested by Delhi Police from Surat, Gujarat. The suspect is alleged to have orchestrated a series of financial scams involving fake identities, forged documents, and dishonoured cheques used to procure high-value pharmaceutical raw materials.

Authorities say the accused, identified as Himmat Singh Lodha, is believed to have defrauded multiple pharmaceutical companies in Delhi of goods worth approximately ₹98 lakh before disappearing and remaining underground for years.

Fake Business Deals and Dishonoured Cheques Used in Fraud

Investigators claim the accused posed as a legitimate pharmaceutical trader and placed bulk orders for expensive drug ingredients, offering post-dated cheques as payment security.

In one documented case from 2013, he allegedly obtained around 550 kilograms of Gliclazide, a diabetes-related pharmaceutical ingredient, valued at over ₹26 lakh. When suppliers attempted to encash the cheques, they were reportedly returned with the remark “account closed.”

Following the transaction, the accused allegedly vacated his office and rented residence and disappeared without settling payments. He was later declared a proclaimed offender in 2016 after repeatedly failing to appear before court proceedings. Authorities had also issued a reward for information leading to his arrest.

Multiple Identities and Repeated Fraud Pattern

Police investigations further link the accused to another cheating case dating back to 2012, where he allegedly used a fake identity, “Kailash Jain,” to obtain a large consignment of Ambroxol HCL, a pharmaceutical compound used in cough medications. The value of that consignment was estimated at around ₹72 lakh.

Officials believe the accused followed a consistent modus operandi—posing as a credible businessman, securing high-value goods on deferred payment terms, and then disappearing after delivery while shutting down business operations.

Investigators suspect that forged business records, fake company credentials, and fabricated financial histories were used to build trust with suppliers and gain access to expensive raw materials.

Multi-State Surveillance Leads to Arrest in Surat

A special Crime Branch team tracked the accused through coordinated surveillance efforts across multiple cities, including Mumbai, Ahmedabad, and Surat. After nearly a month of technical monitoring and intelligence gathering, officials located and arrested him from a residential area in Surat.

Authorities also revealed that the accused had been involved in property-related activities while staying under the radar to avoid detection.

Growing Threat of Corporate Identity Fraud

The case highlights a rising trend of organised financial fraud targeting industries that rely heavily on trust-based transactions and deferred payments. Experts note that criminals increasingly exploit gaps in corporate verification systems by using fake GST registrations, temporary offices, and forged documentation to appear legitimate.

Cybercrime and financial fraud specialists warn that such schemes are becoming more complex with the widespread availability of digital business tools, making it easier to create convincing but fraudulent corporate identities.

Experts Urge Stronger Due Diligence in High-Value Transactions

Experts, including former IPS officer and cybercrime specialist Prof. Triveni Singh, emphasize the need for stricter verification procedures in commercial dealings. He noted that relying solely on paperwork or digital business profiles can expose companies to significant financial risk.

Authorities and industry experts recommend physical verification of business operations, bank account validation, and detailed background checks before engaging in high-value or deferred-payment transactions—particularly in sectors like pharmaceuticals, where single consignments can involve transactions worth crores.

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EU Pressure Builds on Google as Regulators Face Calls for Massive Fine Over Search Practices

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A growing coalition of European industry groups is intensifying pressure on regulators to take decisive action against Google over allegations of unfair search practices that could reshape competition rules across the region’s digital economy.

Investigation Under Digital Markets Act Gains Momentum

The case is being examined by the European Commission under the European Union’s landmark Digital Markets Act (DMA), introduced to curb the dominance of major technology platforms and ensure fair competition.

Launched in March 2024, the investigation focuses on whether Google has been prioritising its own services in search results, potentially disadvantaging rival businesses that rely on online visibility to reach customers.

Industry Groups Demand Swift Action

Several prominent European organizations have jointly urged regulators to conclude the probe without further delay. They argue that prolonged investigations allow alleged anti-competitive practices to continue, putting European companies—especially startups—at a disadvantage.

Signatories include the European Publishers Council, the European Magazine Media Association, the European Tech Alliance, and EU Travel Tech.

In a joint statement, these groups warned that delays in enforcement are affecting innovation, profitability, and growth prospects for regional businesses competing in digital markets.

Google Denies Allegations

Google has rejected claims of bias, stating that its search algorithms are designed to deliver the most relevant and useful results to users. The company has also proposed adjustments to address regulatory concerns.

However, critics argue that these changes are insufficient and fail to address the core issue of market dominance.

Potential Billion-Euro Penalties

If found in violation of the DMA, Google could face significant financial penalties. Under EU rules, fines can reach a substantial percentage of a company’s global turnover, potentially amounting to billions of euros.

Regulators may also impose corrective measures requiring changes to business practices, which could have long-term implications for how digital platforms operate in Europe.

Wider Implications for Big Tech

The case highlights ongoing tensions between European regulators and major U.S. technology firms. In recent years, the EU has taken a more aggressive stance in enforcing competition laws, aiming to create a level playing field for local businesses.

A final ruling against Google could set a major precedent, influencing future enforcement actions and shaping the regulatory landscape for global tech companies operating within Europe.

As scrutiny intensifies, the outcome of the investigation is expected to play a critical role in defining the future of digital competition across the European Union.

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