Business
Video Game Streaming Platform Twitch Implements New Policies Banning Cannabis Sponsorships
Cannabis promotion and sponsorships are now banned on Twitch, but exceptions are still made for alcohol.
The video game streaming platform Twitch, which was purchased by Amazon in 2014, recently released an update to its Branded Content Guidelines, which includes prohibition of sponsorships of cannabis products or brands.
Initially, Twitch released new rules on branded content on June 6. It prohibited “burned in” logos on streamer videos and displays. The announcement was met with fierce criticism from Twitch streamers who voiced their opinions about how the change would affect their ability to have direct relationships with sponsors.
By June 7, Twitch released a statement explaining that they would be removing the guidelines. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” Twitch wrote on Twitter. “…We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language,” it wrote.
Twitch’s current Branded Content Guidelines explain that branded content is defined as “streamers featuring products or services based on an exchange of value, such as being paid or receiving goods or services.” This ranges from product placements, endorsements, channel sponsorships, and more. Under the banned product categories, Twitch describes that it does not allow any services that are in violation of its Community Guidelines, such as risky gambling products, unauthorized sharing of private information, and “Illegal Products and Services, such as selling, advertising, or trafficking drugs, firearms, counterfeit goods, or other illegal goods and services.”
It further mentions that streamers may not feature sponsored content that includes weapons, adult-oriented items, tobacco products, political content, and “Cannabis-related products, including vaping and delivery.”
According to content creator JimTanna, who streams on Twitch and releases videos on YouTube, addressed the mention of a ban of cannabis sponsorships, but the continued allowance for alcohol brand sponsorship. “But what is weird, and what is allowed—you can still promote alcohol. I just don’t understand what the hell is going on. We can promote alcohol but we can’t promote legal cannabis?” JimTanna said. “…Let the content creators live. Let us smoke our weed. Let us promote the products.”
Although Twitch announced that it wouldn’t follow through with its planned policy, it still sent out an email requiring all Twitch Partners to sign the updated agreement by their “next contract effective date,” which includes the updated Brand Content Guidelines. If they choose not to accept the terms, their “current contract will terminate” and have their Twitch Partner status reduced to Twitch Affiliate until they choose to accept the policy terms. Should they seek to leave the platform entirely in search of streaming on a competition streaming platform, an affiliate would be forced to pay $25 to Twitch in order to do so.
JimTanna adds that these new rules do not prevent streamers from smoking on their streams freely, but it is specifically geared toward sponsorships of cannabis-related products.
Previously, Twitch implemented other changes to prevent usernames with “references to hard drugs, recreational drugs, and drug abuse,” with the exception of “alcohol, tobacco, and marijuana” in February 2022. Amazon itself has previously taken steps to update its policy on drug testing in September 2021, and also lobbied for the support of cannabis legalization on a federal level in January 2022.
Over the past few years, other companies have updated their policies on cannabis. Twitter has been refining its policies recently, such as its allowance of cannabis-related ads including THC and CBD. Apple removed and banned vaping-related apps from the iOS store back in November 2019, but an update in 2021 ended any bans that prevented cannabis companies from doing business via the app store.
Business
New Mexico cannabis operator fined, loses license for alleged BioTrack fraud
New Mexico regulators fined a cannabis operator nearly $300,000 and revoked its license after the company allegedly created fake reports in the state’s traceability software.
The New Mexico Cannabis Control Division (CCD) accused marijuana manufacturer and retailer Golden Roots of 11 violations, according to Albuquerque Business First.
Golden Roots operates the The Cannabis Revolution Dispensary.
The majority of the violations are related to the Albuquerque company’s improper use of BioTrack, which has been New Mexico’s track-and-trace vendor since 2015.
The CCD alleges Golden Roots reported marijuana production only two months after it had received its vertically integrated license, according to Albuquerque Business First.
Because cannabis takes longer than two months to be cultivated, the CCD was suspicious of the report.
After inspecting the company’s premises, the CCD alleged Golden Roots reported cultivation, transportation and sales in BioTrack but wasn’t able to provide officers who inspected the site evidence that the operator was cultivating cannabis.
In April, the CCD revoked Golden Roots’ license and issued a $10,000 fine, according to the news outlet.
The company requested a hearing, which the regulator scheduled for Sept. 1.
At the hearing, the CCD testified that the company’s dried-cannabis weights in BioTrack were suspicious because they didn’t seem to accurately reflect how much weight marijuana loses as it dries.
Company employees also poorly accounted for why they were making adjustments in the system of up to 24 pounds of cannabis, making comments such as “bad” or “mistake” in the software, Albuquerque Business First reported.
Golden Roots was fined $298,972.05 – the amount regulators allege the company made selling products that weren’t properly accounted for in BioTrack.
The CCD has been cracking down on cannabis operators accused of selling products procured from out-of-state or not grown legally:
- Regulators alleged in August that Albuquerque dispensary Sawmill Sweet Leaf sold out-of-state products and didn’t have a license for extraction.
- Paradise Exotics Distro lost its license in July after regulators alleged the company sold products made in California.
Golden Roots was the first alleged rulebreaker in New Mexico to be asked to pay a large fine.
Source: https://mjbizdaily.com/new-mexico-cannabis-operator-fined-loses-license-for-alleged-biotrack-fraud/
Business
Marijuana companies suing US attorney general in federal prohibition challenge
Four marijuana companies, including a multistate operator, have filed a lawsuit against U.S. Attorney General Merrick Garland in which they allege the federal MJ prohibition under the Controlled Substances Act is no longer constitutional.
According to the complaint, filed Thursday in U.S. District Court in Massachusetts, retailer Canna Provisions, Treevit delivery service CEO Gyasi Sellers, cultivator Wiseacre Farm and MSO Verano Holdings Corp. are all harmed by “the federal government’s unconstitutional ban on cultivating, manufacturing, distributing, or possessing intrastate marijuana.”
Verano is headquartered in Chicago but has operations in Massachusetts; the other three operators are based in Massachusetts.
The lawsuit seeks a ruling that the “Controlled Substances Act is unconstitutional as applied to the intrastate cultivation, manufacture, possession, and distribution of marijuana pursuant to state law.”
The companies want the case to go before the U.S. Supreme Court.
They hired prominent law firm Boies Schiller Flexner to represent them.
The New York-based firm’s principal is David Boies, whose former clients include Microsoft, former presidential candidate Al Gore and Elizabeth Holmes’ disgraced startup Theranos.
Similar challenges to the federal Controlled Substances Act (CSA) have failed.
One such challenge led to a landmark Supreme Court decision in 2005.
In Gonzalez vs. Raich, the highest court in the United States ruled in a 6-3 decision that the commerce clause of the U.S. Constitution gave Congress the power to outlaw marijuana federally, even though state laws allow the cultivation and sale of cannabis.
In the 18 years since that ruling, 23 states and the District of Columbia have legalized adult-use marijuana and the federal government has allowed a multibillion-dollar cannabis industry to thrive.
Since both Congress and the U.S. Department of Justice, currently headed by Garland, have declined to intervene in state-licensed marijuana markets, the key facts that led to the Supreme Court’s 2005 ruling “no longer apply,” Boies said in a statement Thursday.
“The Supreme Court has since made clear that the federal government lacks the authority to regulate purely intrastate commerce,” Boies said.
“Moreover, the facts on which those precedents are based are no longer true.”
Verano President Darren Weiss said in a statement the company is “prepared to bring this case all the way to the Supreme Court in order to align federal law with how Congress has acted for years.”
While the Biden administration’s push to reschedule marijuana would help solve marijuana operators’ federal tax woes, neither rescheduling nor modest Congressional reforms such as the SAFER Banking Act “solve the fundamental issue,” Weiss added.
“The application of the CSA to lawful state-run cannabis business is an unconstitutional overreach on state sovereignty that has led to decades of harm, failed businesses, lost jobs, and unsafe working conditions.”
Business
Alabama to make another attempt Dec. 1 to award medical cannabis licenses
Alabama regulators are targeting Dec. 1 to award the first batch of medical cannabis business licenses after the agency’s first two attempts were scrapped because of scoring errors and litigation.
The first licenses will be awarded to individual cultivators, delivery providers, processors, dispensaries and state testing labs, according to the Alabama Medical Cannabis Commission (AMCC).
Then, on Dec. 12, the AMCC will award licenses for vertically integrated operations, a designation set primarily for multistate operators.
Licenses are expected to be handed out 28 days after they have been awarded, so MMJ production could begin in early January, according to the Alabama Daily News.
That means MMJ products could be available for patients around early March, an AMCC spokesperson told the media outlet.
Regulators initially awarded 21 business licenses in June, only to void them after applicants alleged inconsistencies with how the applications were scored.
Then, in August, the state awarded 24 different licenses – 19 went to June recipients – only to reverse themselves again and scratch those licenses after spurned applicants filed lawsuits.
A state judge dismissed a lawsuit filed by Chicago-based MSO Verano Holdings Corp., but another lawsuit is pending.
Source: https://mjbizdaily.com/alabama-plans-to-award-medical-cannabis-licenses-dec-1/
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