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Major League Baseball to Allow CBD Sponsorships

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CBD sponsorships are now welcome for teams in the Major League Baseball (MLB) organization, which could open up many new advertisement opportunities.

The MLB stated in a conference call on June 21 that CBD is now an “approved category” which means that teams are now allowed to sell CBD sponsorships as long as the brand has received an NSF certification (a verification that a product has no THC).

According to Sports Business Journal, MLB Chief Revenue Officer Noah Garden explained the reason for the change. “We’ve been watching this category for a while and waiting for it to mature to the point where we can get comfortable with it,” said Garden. “We told the clubs if you want to do a deal in the CBD category, it will require two things: One is NSF certification—and none of them are there yet, although around three to five [brands] are in process. The other is to get approval from the commissioner’s office…Our fans are very much the kind of customers they are looking for, and we like being first. It’s a good opportunity for us and the clubs. The last few companies that came to see us about this, the process of NSF certification was embraced. That gave us a comfort level to be able to move forward.”

Recently, analysts shared that CBD could generate up to $4.9 billion across the globe in 2022, with a projection of reaching $47 billion by 2028.

The MLB “patch program,” which began in March 2022, allows each team to feature a brand and logo on their team uniforms for on-field players. The San Diego Padres was the first team to embrace this new sponsorship by partnering with Motorola. With this in mind, Garden added that a CBD brand could possibly be featured in a patch deal too. “We are open-minded to doing a patch deal here, depending on the brand and what that brand represents,” Garden said. “It has to have a brand that represents sports.” 

It’s a landmark milestone for CBD in the MLB, but the conversation spans most other sports organizations as well.

NBA athlete Kevin Garnett said in an interview with Sports Business Journal last week following his attendance of the Brand Innovation Summit that was held in Chicago, Illinois on June 13-15, “I think with the emergence and where CBD is going, not only are you going to see a deal [in the NBA], you are going to start see the sponsorships on the jerseys.” Garnett continued, “You are going to start to see a more active role of CBD products actually signing players, both women and men. And then I think you’re going to see the education come out a little more because we’re all looking for it now. I think CBD is here, it’s a disruptor, it has disrupted pharma, as it should, and it’s a great, different solution. If people are not using it, I recommend people to go out and have your own testimonials and your own experiences with it. It really does work.”

Ultimate Fighting Championship (UFC) Vice President of Global Partnerships Grant Norris-Jones also spoke at the event on the topic CBD and its benefits for athletes. “It’s a better alternative to addictive products, like pain killers, opioids, and sleeping aids,” said Norris-Jones. “The big problem has been the different standards and practices by our various broadcast partners when it comes to CBDs…In the U.K., [UFC sponsor] Love Hemp is sold in the equivalent of Walgreens and CVS. Here, their activations have to be outside of ESPN currently. So it’s been a lot of digital, social and a brand ambassador program with our athletes.”

The MLB first made waves towards allowing cannabis consumption for athletes over two years ago. Following the events of baseball player Tyler Skaggs who died of an opioid overdose, the organization announced in December 2019 that it would be removing cannabis from its list of “abused drugs” (but would still test for substances such as fentanyl and cocaine).

However, the MLB still said in March 2020 that players may receive punishments for appearing under the influence of cannabis at any practices or games.

The NBA was next to make history when it announced in October 2021 that it would not be testing its athletes for cannabis during the 75th season, which began in October 2021 and ended in May 2022.

Source: https://hightimes.com/news/major-league-baseball-to-allow-cbd-sponsorships/

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New Mexico cannabis operator fined, loses license for alleged BioTrack fraud

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New Mexico regulators fined a cannabis operator nearly $300,000 and revoked its license after the company allegedly created fake reports in the state’s traceability software.

The New Mexico Cannabis Control Division (CCD) accused marijuana manufacturer and retailer Golden Roots of 11 violations, according to Albuquerque Business First.

Golden Roots operates the The Cannabis Revolution Dispensary.

The majority of the violations are related to the Albuquerque company’s improper use of BioTrack, which has been New Mexico’s track-and-trace vendor since 2015.

The CCD alleges Golden Roots reported marijuana production only two months after it had received its vertically integrated license, according to Albuquerque Business First.

Because cannabis takes longer than two months to be cultivated, the CCD was suspicious of the report.

After inspecting the company’s premises, the CCD alleged Golden Roots reported cultivation, transportation and sales in BioTrack but wasn’t able to provide officers who inspected the site evidence that the operator was cultivating cannabis.

In April, the CCD revoked Golden Roots’ license and issued a $10,000 fine, according to the news outlet.

The company requested a hearing, which the regulator scheduled for Sept. 1.

At the hearing, the CCD testified that the company’s dried-cannabis weights in BioTrack were suspicious because they didn’t seem to accurately reflect how much weight marijuana loses as it dries.

Company employees also poorly accounted for why they were making adjustments in the system of up to 24 pounds of cannabis, making comments such as “bad” or “mistake” in the software, Albuquerque Business First reported.

Golden Roots was fined $298,972.05 – the amount regulators allege the company made selling products that weren’t properly accounted for in BioTrack.

The CCD has been cracking down on cannabis operators accused of selling products procured from out-of-state or not grown legally:

Golden Roots was the first alleged rulebreaker in New Mexico to be asked to pay a large fine.

Source: https://mjbizdaily.com/new-mexico-cannabis-operator-fined-loses-license-for-alleged-biotrack-fraud/

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Marijuana companies suing US attorney general in federal prohibition challenge

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Four marijuana companies, including a multistate operator, have filed a lawsuit against U.S. Attorney General Merrick Garland in which they allege the federal MJ prohibition under the Controlled Substances Act is no longer constitutional.

According to the complaint, filed Thursday in U.S. District Court in Massachusetts, retailer Canna Provisions, Treevit delivery service CEO Gyasi Sellers, cultivator Wiseacre Farm and MSO Verano Holdings Corp. are all harmed by “the federal government’s unconstitutional ban on cultivating, manufacturing, distributing, or possessing intrastate marijuana.”

Verano is headquartered in Chicago but has operations in Massachusetts; the other three operators are based in Massachusetts.

The lawsuit seeks a ruling that the “Controlled Substances Act is unconstitutional as applied to the intrastate cultivation, manufacture, possession, and distribution of marijuana pursuant to state law.”

The companies want the case to go before the U.S. Supreme Court.

They hired prominent law firm Boies Schiller Flexner to represent them.

The New York-based firm’s principal is David Boies, whose former clients include Microsoft, former presidential candidate Al Gore and Elizabeth Holmes’ disgraced startup Theranos.

Similar challenges to the federal Controlled Substances Act (CSA) have failed.

One such challenge led to a landmark Supreme Court decision in 2005.

In Gonzalez vs. Raich, the highest court in the United States ruled in a 6-3 decision that the commerce clause of the U.S. Constitution gave Congress the power to outlaw marijuana federally, even though state laws allow the cultivation and sale of cannabis.

In the 18 years since that ruling, 23 states and the District of Columbia have legalized adult-use marijuana and the federal government has allowed a multibillion-dollar cannabis industry to thrive.

Since both Congress and the U.S. Department of Justice, currently headed by Garland, have declined to intervene in state-licensed marijuana markets, the key facts that led to the Supreme Court’s 2005 ruling “no longer apply,” Boies said in a statement Thursday.

“The Supreme Court has since made clear that the federal government lacks the authority to regulate purely intrastate commerce,” Boies said.

“Moreover, the facts on which those precedents are based are no longer true.”

Verano President Darren Weiss said in a statement the company is “prepared to bring this case all the way to the Supreme Court in order to align federal law with how Congress has acted for years.”

While the Biden administration’s push to reschedule marijuana would help solve marijuana operators’ federal tax woes, neither rescheduling nor modest Congressional reforms such as the SAFER Banking Act “solve the fundamental issue,” Weiss added.

“The application of the CSA to lawful state-run cannabis business is an unconstitutional overreach on state sovereignty that has led to decades of harm, failed businesses, lost jobs, and unsafe working conditions.”

Source: https://mjbizdaily.com/marijuana-companies-suing-us-attorney-general-to-overturn-federal-prohibition/

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Alabama to make another attempt Dec. 1 to award medical cannabis licenses

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Alabama regulators are targeting Dec. 1 to award the first batch of medical cannabis business licenses after the agency’s first two attempts were scrapped because of scoring errors and litigation.

The first licenses will be awarded to individual cultivators, delivery providers, processors, dispensaries and state testing labs, according to the Alabama Medical Cannabis Commission (AMCC).

Then, on Dec. 12, the AMCC will award licenses for vertically integrated operations, a designation set primarily for multistate operators.

Licenses are expected to be handed out 28 days after they have been awarded, so MMJ production could begin in early January, according to the Alabama Daily News.

That means MMJ products could be available for patients around early March, an AMCC spokesperson told the media outlet.

Regulators initially awarded 21 business licenses in June, only to void them after applicants alleged inconsistencies with how the applications were scored.

Then, in August, the state awarded 24 different licenses – 19 went to June recipients – only to reverse themselves again and scratch those licenses after spurned applicants filed lawsuits.

A state judge dismissed a lawsuit filed by Chicago-based MSO Verano Holdings Corp., but another lawsuit is pending.

Source: https://mjbizdaily.com/alabama-plans-to-award-medical-cannabis-licenses-dec-1/

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