ED Summons Actor Jayasurya Over Alleged Save Box Investment Scam

Kochi, December 30, 2025 – The Enforcement Directorate (ED) has questioned prominent Malayalam actor Jayasurya in connection with an ongoing investigation into Save Box, an online investment platform accused of defrauding investors of crores of rupees. The actor, who served as a brand ambassador for the app, was called to the ED’s Kochi office on Monday to clarify his association with the platform.

Focus on Celebrity Endorsements

Officials emphasized that the questioning does not imply wrongdoing on the part of Jayasurya. Investigators are examining the role of celebrity endorsements in promoting Save Box, aiming to determine whether the actor had any financial dealings with the platform’s promoters. This follows an earlier round of inquiries on December 24, as authorities continue to reconstruct the financial and promotional structure of the scheme.

The Save Box Saga

Save Box, launched in 2019 by Thrissur native Swadiq Rahim, billed itself as India’s first online auction and investment platform. It combined auction-based sales, investment opportunities, and startup funding claims, marketing itself as a disruptive force in digital finance.

Authorities allege that the platform solicited significant funds from investors by promising high returns that never materialized. Rahim was arrested in 2023 by the Thrissur East Police for allegedly duping investors, and the probe has since expanded to examine the financial and promotional networks behind Save Box.

Promises and Publicity

Investigators say Save Box offered a variety of schemes to attract funds, including auctions of electronic goods, franchise opportunities under Save Box Express, startup funding, and cryptocurrency-related ventures. Aggressive publicity campaigns, including celebrity endorsements and staged appearances, were allegedly used to bolster investor confidence.

Despite these assurances, investors reportedly did not receive the returns promised, prompting the ongoing investigation and Rahim’s arrest.

Investigating Industry Connections

Rahim has acted in two films and co-produced another, connections authorities believe may have been leveraged to build trust among investors. ED officials are reviewing Jayasurya’s public appearances, promotional material, and any possible financial transactions tied to his endorsement to understand the role of celebrity influence in soliciting investments.

The probe continues as the Enforcement Directorate seeks to map the full scope of the alleged fraud and its promotional channels.