Business
Cannabis Accessories and Meme Worthy Content – Meet DankStop!
DankStop is a cannabis e-commerce brand using drop shipping to efficiently deliver a wide array of cannabis-related accessories
Since the onset of the social media era, content marketing and influencer marketing have been essential aspects of any business’s growth strategy. As social media is widely adopted by users around the world, brands are not only able to take advantage of the consumer behavior data gathered on social media, but they are also able to use this data to tailor their messaging and target hyper-specific niches of prospective patrons.
Due to the incredible opportunity brands have to directly communicate with existing and potential customers on social media, many brands are opting out of traditional advertising practices. Many consumers, especially younger consumers, feel old-school advertising comes off as forced and stale. Instead, many brands are cleverly posting fun & engaging content as a way to attain more brand visibility.
Instead of marketing products or services outright, brands can use their creativity to post exciting content as a new way to get their name in front of potential customers. Content marketers understand that it can be better to establish a relationship with potential customers authentically, over shared interests, instead of coming off too salesmen-like. When brands post fun content from their social media accounts, a large percentage of the people who come across that content become intrigued by the brand. Nowadays, more often than not, this leads to higher conversion rates than traditional advertising. Additionally, brands can partner with influencers who already have a large audience that intersects with their target audience; this allows brands to reach prospective customers by way of a voice they already trust. Many Places sell Cannabis Products, but who has the best choices?
While influencer marketing and content marketing are a commonplace practice now in 2022, this was not always the case. Interestingly enough, many brands were averse to creating content on social media or partnering with influencers in the early days of social media.
One brand that was not afraid to jump directly into this disruptive marketing practice is DankStop. DankStop is a cannabis e-commerce brand using drop shipping to efficiently deliver a wide array of cannabis-related accessories at scale. Selling everything from rigs, vaporizers, bongs, grinders, and more, cannabis enthusiasts can find all of the accessories they could ever need at DankStop.
Since the company’s inception, DankStop has been known for creating viral and meme-worthy content on its social media pages. In addition to their strong product inventory and great prices, the DankStop team knows that their early investment in content marketing played a major role in the company’s growth and success. Now DankStop is known as both a valuable marketplace of cannabis accessories as well as one of the most fun and internet-savvy brands in the space.
DankStop took the time and resources to organically build its social media reach and audience. Limiting reposts as much as possible, DankStop built a huge following with original skits and memes related to cannabis culture and the cannabis industry. DankStop was not only a market disruptor in the sense that they were an early innovator of content marketing in general, but the company also helped normalize cannabis content on social media as well. When DankStop started posting this type of content, there was still a large stigma surrounding all things cannabis.
In addition to creating meme-worthy content, the DankStop team strategically utilized search engine optimization (SEO) and Guerrilla marketing techniques, like initiating conversations on Reddit, in order to further drive engagement to their social media accounts and to their e-commerce platform. Finding success on their own, DankStop was recently acquired by High Tide, further propelling their reach and potential.
As the cannabis market continues to grow and as content marketing strategies get more creative, we are excited to see what DankStop does next.
Source: https://cannabis.net/blog/b2b/cannabis-accessories-and-meme-worthy-content-meet-dankstop
New Mexico regulators fined a cannabis operator nearly $300,000 and revoked its license after the company allegedly created fake reports in the state’s traceability software.
The New Mexico Cannabis Control Division (CCD) accused marijuana manufacturer and retailer Golden Roots of 11 violations, according to Albuquerque Business First.
Golden Roots operates the The Cannabis Revolution Dispensary.
The majority of the violations are related to the Albuquerque company’s improper use of BioTrack, which has been New Mexico’s track-and-trace vendor since 2015.
The CCD alleges Golden Roots reported marijuana production only two months after it had received its vertically integrated license, according to Albuquerque Business First.
Because cannabis takes longer than two months to be cultivated, the CCD was suspicious of the report.
After inspecting the company’s premises, the CCD alleged Golden Roots reported cultivation, transportation and sales in BioTrack but wasn’t able to provide officers who inspected the site evidence that the operator was cultivating cannabis.
In April, the CCD revoked Golden Roots’ license and issued a $10,000 fine, according to the news outlet.
The company requested a hearing, which the regulator scheduled for Sept. 1.
At the hearing, the CCD testified that the company’s dried-cannabis weights in BioTrack were suspicious because they didn’t seem to accurately reflect how much weight marijuana loses as it dries.
Company employees also poorly accounted for why they were making adjustments in the system of up to 24 pounds of cannabis, making comments such as “bad” or “mistake” in the software, Albuquerque Business First reported.
Golden Roots was fined $298,972.05 – the amount regulators allege the company made selling products that weren’t properly accounted for in BioTrack.
The CCD has been cracking down on cannabis operators accused of selling products procured from out-of-state or not grown legally:
- Regulators alleged in August that Albuquerque dispensary Sawmill Sweet Leaf sold out-of-state products and didn’t have a license for extraction.
- Paradise Exotics Distro lost its license in July after regulators alleged the company sold products made in California.
Golden Roots was the first alleged rulebreaker in New Mexico to be asked to pay a large fine.
Source: https://mjbizdaily.com/new-mexico-cannabis-operator-fined-loses-license-for-alleged-biotrack-fraud/
Four marijuana companies, including a multistate operator, have filed a lawsuit against U.S. Attorney General Merrick Garland in which they allege the federal MJ prohibition under the Controlled Substances Act is no longer constitutional.
According to the complaint, filed Thursday in U.S. District Court in Massachusetts, retailer Canna Provisions, Treevit delivery service CEO Gyasi Sellers, cultivator Wiseacre Farm and MSO Verano Holdings Corp. are all harmed by “the federal government’s unconstitutional ban on cultivating, manufacturing, distributing, or possessing intrastate marijuana.”
Verano is headquartered in Chicago but has operations in Massachusetts; the other three operators are based in Massachusetts.
The lawsuit seeks a ruling that the “Controlled Substances Act is unconstitutional as applied to the intrastate cultivation, manufacture, possession, and distribution of marijuana pursuant to state law.”
The companies want the case to go before the U.S. Supreme Court.
They hired prominent law firm Boies Schiller Flexner to represent them.
The New York-based firm’s principal is David Boies, whose former clients include Microsoft, former presidential candidate Al Gore and Elizabeth Holmes’ disgraced startup Theranos.
Similar challenges to the federal Controlled Substances Act (CSA) have failed.
One such challenge led to a landmark Supreme Court decision in 2005.
In Gonzalez vs. Raich, the highest court in the United States ruled in a 6-3 decision that the commerce clause of the U.S. Constitution gave Congress the power to outlaw marijuana federally, even though state laws allow the cultivation and sale of cannabis.
In the 18 years since that ruling, 23 states and the District of Columbia have legalized adult-use marijuana and the federal government has allowed a multibillion-dollar cannabis industry to thrive.
Since both Congress and the U.S. Department of Justice, currently headed by Garland, have declined to intervene in state-licensed marijuana markets, the key facts that led to the Supreme Court’s 2005 ruling “no longer apply,” Boies said in a statement Thursday.
“The Supreme Court has since made clear that the federal government lacks the authority to regulate purely intrastate commerce,” Boies said.
“Moreover, the facts on which those precedents are based are no longer true.”
Verano President Darren Weiss said in a statement the company is “prepared to bring this case all the way to the Supreme Court in order to align federal law with how Congress has acted for years.”
While the Biden administration’s push to reschedule marijuana would help solve marijuana operators’ federal tax woes, neither rescheduling nor modest Congressional reforms such as the SAFER Banking Act “solve the fundamental issue,” Weiss added.
“The application of the CSA to lawful state-run cannabis business is an unconstitutional overreach on state sovereignty that has led to decades of harm, failed businesses, lost jobs, and unsafe working conditions.”
Alabama regulators are targeting Dec. 1 to award the first batch of medical cannabis business licenses after the agency’s first two attempts were scrapped because of scoring errors and litigation.
The first licenses will be awarded to individual cultivators, delivery providers, processors, dispensaries and state testing labs, according to the Alabama Medical Cannabis Commission (AMCC).
Then, on Dec. 12, the AMCC will award licenses for vertically integrated operations, a designation set primarily for multistate operators.
Licenses are expected to be handed out 28 days after they have been awarded, so MMJ production could begin in early January, according to the Alabama Daily News.
That means MMJ products could be available for patients around early March, an AMCC spokesperson told the media outlet.
Regulators initially awarded 21 business licenses in June, only to void them after applicants alleged inconsistencies with how the applications were scored.
Then, in August, the state awarded 24 different licenses – 19 went to June recipients – only to reverse themselves again and scratch those licenses after spurned applicants filed lawsuits.
A state judge dismissed a lawsuit filed by Chicago-based MSO Verano Holdings Corp., but another lawsuit is pending.
Source: https://mjbizdaily.com/alabama-plans-to-award-medical-cannabis-licenses-dec-1/
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